COMPANY PROFILE

Dainik Bhaskar is an Indian Hindi-language daily newspaper that is the largest circulated daily
newspaper of India.[3] It is owned by Dainik Bhaskar Group (D B Corp Ltd.), the largest Print
Media Company of India. Started in Bhopal in 1958, it expanded in 1983 with the launch
of Dainik Bhaskar's Indore edition. Today, Dainik Bhaskar Group is present in 14 states with 63
editions in Hindi, English, Marathi and Gujarati.
3358 crore media house with 10,000- manpower strength & 160 offices all over India has daily
newspapers 2 stand-alone weeklies & 1 magazine in 10 states of the country. Bhaskar is the
largest read newspaper group in India with 2.97 crore readers. 28% potential of India with
Bhaskar markets. The company board consists of Mr. Ramesh Chandra Agarwal, Chairman,
Mr.Sudhir Agarwal, Managing Director, and Mr. Girish Agarwal & Mr. Pawan Agarwal,
Directors.
Daily newspapers (broadsheets) - Dainik Bhaskar, Divya Bhaskar, Saurashtra Samachar, Prabhat
Kiran, DNA & DNA Money.
Weeklies (tabloid) - Divya Bhaskar- New York & Indore editions.
Magazine (Monthly)–Aha!Zindagi – Hindi & Gujrati & Lakshya
(New Magazine), ME.
Magazine (Bi-monthly) – Young Bhaskar, Bal Bhaskar.
Magazine (Weekly) – SHE

The group uses latest ERP solution software application product (SAP) to integrate all
departments in every editions of newspaper.
Dainik Bhaskar was launched in 1948 to fulfill the need for a Hindi language daily
newspaper. It launched under the name Subah Savere in Bhopal and Good Morning
India in Gwalior. In 1957, the paper was renamed Bhaskar Samachar.
 LITRATURE REVIEW

Dainik Bhaskar- the fastest growing print media group in the country today, began its journey
with a four- page newspaper form Bhopal (MP) in 1958 as one of the business by the family by
Late Dwarka Prasad Agarwal, the father of the chairman, Shri Ramesh Chandra Agarwal. Ever
since, Dainik Bhaskar launched its edition one after the other in MP. Gwalior in 1967, Indore in
1983, Jabalpur in 1987.

90’s witnessed value addition to its editions after Mr. Ramesh eldest son; Sudhir Agarwal started
his involvement in day-to-day operations. Further, launched its edition from Raipur in 1992
followed by Bilaspur in 1993. This was the time when Mr. Ramesh officially inducted Shri
Sudhir Agarwal & his younger brother Mr. Girish Agarwal into business. Mr. Sudhir Agarwal
had a passion for editorial & Mr. Girish Agarwal preferred to take part into core marketing.

After achieved no. 1 status & strong leadership in 1995 in MP, the group identified Rajasthan as
a potential market in December 1996, launched its Jaipur edition with net paid sale of 1,72,933
copies on day one. Jaipur launch of Dainik Bhaskar created a history in the Newspaper Industry,
which is now a “Case Study” in the top business school in India. At that point of time the
youngest son Shri Pawan Agarwal, after graduating from United States plunged into the business
& Dainik Bhaskar took the root of information technology & cable television. In 1997, Dainik
Bhaskar launched its Ajmer, Jodhpur & Bikaner editions followed by Udaipur in 1998 & Kota in
1999.

Since 1996, father &sons began transforming the group into a customer centric organization.
Keeping this in mind, Dainik Bhaskar launched its Chandigarh edition in mid 2000 adopting
“Hinglish” language pattern in editorial contents. Today it is the no. 1 newspaper in Chandigarh,
Panchkula, &Mohali. In the same year, Bhaskar entered into Haryana and captured the spillover
market by launching its edition in Panipath & Hissar followed by Faridabad edition.
After achieving the leadership position in Hindi- belts, the group entered into the state of
Gujarat- a non Hindi market, where local players are formidable. The group launched its Gujarati
newspaper, Divya Bhaskar in Ahmadabad in June 2003 is a ‘Case Study’ with IIM-A for its first
day net paid sale of 4, 52,000 lakh copies. In 2004 Divya Bhaskar further launched its edition in
Surat &Baroda and Rajkot in early 2005. In Sep. 2004, Bhaskar group had taken over another
Gujarati newspaper ‘Saurashtra Samachar’ in Bhavnagar- the leading newspaper in Saurashtra
region. In just two years Divya Bhaskar has become the no.1 in Ahmadabad, Baroda & Surat in
terms of leadership. Also launched its North America edition from New York in May 2004.

After setting many new trends in Hindi & Gujarati market, Bhaskar group, in association with
Zee, launched its English newspaper DNA (Daily News & Analysis). In July 2005 with a
circulation of 3 lakh + copies per day.

In sep. 2004, the group has also launched a monthly complete Hindi magazine ‘Aha Zindagi’ for
positive & good life. Today the magazine enjoys circulation of 1.35 lakh copies with 5.95 lakh
readers.

Over a period, the group has diversified its business into Textile, Solvent Extraction, Job
Printing, FMCG, and IT & Family entertainment. As of today Bhaskar group is a 4000 crore
company.

Principles of Bhaskar group

1) Their actions and thoughts are based on the following principles:

 Entrepreneurship
 Ambition
 Innovation
 Professionalism
2) They are totally professional and committed to a goal. There might be different ideas
among them, but they respect these diverse ideas.
 3) Their every effort will be focused on progress and entrepreneurship.
4) They give utmost importance to creativity and innovation. They should always endeavor
to do anything better than before, it should be special, should be effective and should be
done with total commitment.
5) They believe in winning and teamwork. They believe in delivering and always respect
those who are capable of implementing every idea.
6) They as an organization are totally committed to employees.
7) They should provide their consumers, what they need or which they require.
8) They would play a positive role in the society, no matter in what medium they would be
in.
Publication centers of Dainik Bhaskar publications
Total publication centers
Hindi : 32
Gujarati :9
Total states covered : 10
Total readership : 2.67 crore (source NRS 2006)
Total no. of employees : 10000 +
Turnover of the group : over 2200 crore
FOUNDER
Late Mr. Dwarka Prasad Agarwal

CHAIRMAN
Mr. Ramesh Chandra Agarwal

MANAGING DIRECTOR
Mr. Sudhir Agarwal

DIRECTORS
Mr. Girish Agarwal & Mr. Pawan Agarwal
INTRODUCTION TO THE ORGANIZATION

Diversification of Bhaskar group:

 Textile
 Oil Extraction and Refining
 FMCG
 Cable TV
 Family Entertainment
 Art and Culture
 Event promotion and Retail marketing
 Education
 FM Radio
 Multi Media Desk
 Real Estate
 Shopping Mall

 TEXTILE:
IN 1996, Bhaskar had diversified into textile and set up spinning unit at Mandideep, near
Bhopal, Dist. Raisen, MP in the name & style of M/s. Bhaskar Industries Ltd. The business
has since grown into an integrated source with spinning, weaving and processing facilities
that compare with the best in the world. The plant was awarded the ISO 9002 certificate for
total quality control in 2002 and Bhaskar Industries is now a significant player in India’s
textile sector.

 OIL EXTRACTION AND REFINNING:

Bhaskar exxols Ltd., Sharda Solvents Ltd.
 Solvent extraction and oil processing activity commenced with Soya processing. It now
includes edible oil refining and processing of vanaspati ghee as well. Distributed locally
Bhaskar oil is now a significant local brand.

 FMCG: Bhaskar Venkatesh:

Engaged in the marketing of salt.

 CABLE TV: Bhaskar Multinet Ltd.:

In Manipur, Indore, Mhow, Mandsaur, Jabalpur, Ajmer & Bhopal cities with 7 mass interest
channels. Covers total universe of 12 lakh households (population 50 lakh) and a C&S
household population of over 5 lakh. The group is having its own well equipped studio with
all modernized equipments. This is the First network in India using digital network.

 FAMILY ENTERTAINMENT :Sun City:

The family entertainment center set up by Bhaskar group at Gwalior situated in the heart of
the city, the 15 acre complex is the only recreation center in the town. Sun City brightens
visitors experience with a blaze of cheery leisure options including food courts, a shopping
mall, virtual and live shows, celebrity shows, adventure rides, boating and 3D cinema.

 ART& CULTURE: Abhivyakti

Abhivyakti is the cultural arm and nonprofit center sponsored by the Bhaskar group. It
provides aspiring artists of all age groups with instruction and facilities to develop and
project their talent. Abhivyakti functions like an event management organization focused on
establishing a platform for artists to learn and perform.

 EDUCATION: The Sanskar valley school, Bhopal:

Bhaskar group has a mission of presenting Bhopal has a quintessential center of education.
This zeal and passion conceptualized into founding of “The Sanskar valley school” a co-
educational, day boarding cum residential, KG to class XII School. The school is spread over
 a picturesque area of 37 acres. The school is affiliated to the ICSE board. Bhaskar group is
making The Sanskar valley school the destination of choice for all those who care about
education.

 FM RADIO: 94.3 FM:

One of the most exciting and the fastest growing brand in FM radio space is 94.3. MY FM is
the FM radio station network of Synergy Media Entertainment Ltd, SMEL- a wholly owned
company of The Bhaskar group.

 MULTIMEDIA DESK: I Media Corp. Ltd. (IMCL):

IMCL has acquired a short code 54567 to conduct various activities mentioned as under:
 Make Newspaper interactive
 Public demand in interactive ADVT.
 Latest score
 Subscription services
 Snap pools
 Sharoscope
 Locality sale
 Weekend planning
 Contests

 REAL ESTATE: Aditya Avenue, Bhopal:

Sunrise of a new lifestyle
 Independent villas
 Well designed campus with beautiful landscape
 100% power backup
 Broadband internet connectivity in each villa
 27000 sq ft central park
 Jogging track
 Superstore
 7.5 m paved internal road

THE BHASKAR MALL:

The first mall of the city spread over 5.9 acres of land with a GLA of approx 800000 sq. ft.
having a huge parking space.
Highlights:
 One hypermarket on single level.
 Three department stores.
 Nine superstores and 90 vanilla stores.
 11F&B outlets + 50400 sq. ft. food court.
 Five screen, 1300 seat multiplex.
 20,250 sq. ft indoor family entertainment center.

Milestones:

2009

 Inauguration of ‘Bhaskar Print Planet’ at Changodar, Ahmadabad by Narendra Modi,

chief minister, Gujarat, on November 13, 2009
 Installation of KBA printing machines imported from Germany at Jaipur and Ahmadabad
facilities
 Launch of DB Star Jodhpur editions on Aug15, 2009

2008

 Dainik Bhaskar completes fifty glorious years as a leading Hindi publication

  Business Bhaskar, a Hindi financial newspaper, was launched in Bhopal, Indore, Raipur,
New Delhi, Panipath, Jalandhar and Ludhiana with separate editions for each of these
cities
 Launch of Dainik Bhaskar editions in Pali, Nagaur, Bhilai, Ratlam and Shimla
 Launch of DNA in Jaipur as a franchise by DB Corp Ltd
 Launch of editions of DB Star in Bhopal and Indore
 MY FM consolidates its network with 17 radio stations in 7 states, across India

2007

 Launch of DB Gold – the first compact newspaper in Gujarati from Surat

 Launch of DNA in Ahmadabad and Surat as a franchise by DB Corp Ltd
 Launch of Young Bhaskar Magazine for children and Lakshya, a career magazine
 MY FM enhances its reach to 14 cities across India
 Launch of Dainik Bhaskar’s Ludhiana edition on Dec 15
 Launch of Divya Bhaskar’s Bhuj edition on July 30, making it the only Gujarati
newspaper with seven editions in Gujarat
 Launch of Divya Bhaskar’s Rajkot edition on Nov 01

2006

 Entry in Punjab with launch of Amritsar and Jalandhar edition on Oct 08

2005

 Inception of DB Corp Ltd, pursuant to the demerger of publishing business of Writers

and Publishers Limited (WPL)
 The Dainik Bhaskar group won license from Ministry of Information and Broadcasting
for launch of radio business, through their subsidiary, Synergy Media Entertainment Ltd
(SMEL), in seventeen stations, in the name of MY FM
 AHA! Zindagi magazine launched in Gujarati language
 ‘IMCL’, a new web media company was formed as a subsidiary of DB Corp
2004

 Launch of new Hindi magazine, AHA! Zindagi, the first of its kind on lifestyle and
positive thinking
 In their first merger and acquisition, the Dainik Bhaskar group acquired ‘Saurashtra
Samachar’ – the sixty years old, largest circulated daily newspaper of Saurashtra
 Launch of Divya Bhaskar’s Baroda edition on Sept 12
 Initiated presence in Maharashtra with the launch of Divya Bhaskar’s Mumbai edition in
July
 Launch of Divya Bhaskar’s Surat edition on March 28

2003

 Launch of Divya Bhaskar from Ahmedabad on June 22. This was the biggest launch of
any new edition, across languages, across territories in India where the daily was
launched with 4,52,000 copies on day first and became the leading publication in
Ahmadabad city

2001

 Dainik Bhaskar Group further consolidated its position by launching Faridabad edition, in
Haryana state, after two editions from Panipat and Hisar

2000

 Dainik Bhaskar group expands presence to Haryana state on June 04, by launching
Panipat and Hisar editions
 Launch of Dainik Bhaskar’s Chandigarh edition on May 07

1999
  Launch of Dainik Bhaskar’s sixth edition of Rajasthan from Kota city, the educational
hub of the country.

1998

 Launch of Dainik Bhaskar’s fifth edition of Rajasthan from Udaipur on May 31

1997

 Launch of Dainik Bhaskar’s fourth edition of Rajasthan from Bikaner on Oct 16

 Launch of the third edition in Rajasthan from Jodhpur on Aug 03
 Launch of the second edition in Rajasthan from Ajmer on April 06

1996

 Launch of Dainik Bhaskar’s Jaipur edition in Rajasthan on Dec 19. This development
marked a critical point for the company, which significantly altered the strategic direction
and growth plans of the company

1995

 Dainik Bhaskar emerged as the number one newspaper in Madhya Pradesh and was
declared the fastest growing daily in India, by the Readership Survey

1993

 Launch of Dainik Bhaskar’s Bilaspur edition on September 20

1988

 Launch of Dainik Bhaskar’s Raipur edition

1983

 Launch of Dainik Bhaskar’s Indore edition - the first and biggest move outside home
town of Bhopal – on March 05

1981

 Dainik Bhaskar’s Bhopal edition became the largest news paper of Bhopal City

1977

 India’s one of first web offset machine got installed at Dainik Bhaskar for Bhopal edition,
against uniform prevalent practice of rotary machine

1958

 Dainik Bhaskar launches its first edition in Bhopal on August 13