5 Catchy headline formulas

Need to know your reader and what they want

Make sure is attetnion grabbing
Make sure to use 4 U’s
● Embed A ​Contradiction​ Right In The Headline
a. AMERICA’S #1 ​STOCK ANALYST​ SAYS:
“I'm ​Done​ With Stocks!”
(And So Are You)
● Too​ ​Big To Ignore​ Headline
○ Its so big you have to know what it is
○ Even bigger than the biggest things you know
○ AMERICA’S #1​ SILICON VALLEY INSIDER REVEALS…

THE ​$15 TRILLION 

GADGET 
9 TIMES MORE VALUABLE​ THAN GOOGLE, FACEBOOK 
AND AMAZON… COMBINED 
Insiders believe the world's fastest growing startup  
will use this tech to make a lot of people rich as it dominates  
a secretive tech revolution set to reach $15 trillion… 
● The “Details” Headline
○ Easy to do
○ Strip out ​details that don't mean anything​ and put them together
○ Creates a weird intrigue
■ Makes you scratch your head
■ The brain draws conclusions subconsciously
Why The Pentagon Is Securing Millions
Worth Of The “​Liquid Technology​”
Inside This ​Unmarked​ Tanker
*shows picture of all white tanker semi-truck*
And how you can play a tiny $2 micro-cap
for short-term gains up to 542%.
● The fairy tale come to life headline
○ Take something that is a legend or is out there and present to them “here it is”
○ Will grab there attention because they are ready to call bullshit
○ Pick something legendary/mythological and tie it to your offer
The Tiny Company About To
Go “Public” With True
Fountain Of Youth
Grabs attention then shifts to what they really want to talk about which is
financial stuff
The biggest medical news in history is also the biggest
 financial story of our lifetimes. Those bold enough to
take action today are looking at enjoying centuries of
health and wealth…
● The Breakthrough Headline
○ Covers the bases of the big 4
■ Mostly ​New​ / O
​ nly​ & ​Big
This Is The Most Important Message You’ll Ever Get From Us​. Please Read Carefully…

Announcing​ ​our​ ​patent-pending

“​Whisper Trading​”
Breakthrough
It took over a year… hundreds of thousands of dollars…
and the help of one genuis mathematician…

But we’ve finally discovered an ​unprecented​ trading

breakthrough​ that can predict which stocks
are set to jump next.
● The Teenage Mutant Ninja Turtle Headline
○ Take whats hot and smash it together into a headline

Hardworking americans are screaming,​ ​Thank you!​ ​To president

Trump as some collect checks for $4,280…$6,344…
and even an exceptional $8,181 per month.

TRUMP
Bonus Checks
Take action by august 14th and make the biggest companies in the
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