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Porter's Five Forces

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Porter's Five Forces model identifies five competitive forces that shape every industry: the threat of new entrants, the power of suppliers and buyers, the threat of substitute products, and the intensity of rivalry among existing competitors. This framework is used to analyze an industry's structure and assess its attractiveness and profitability.

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Porter's Five Forces

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Porter’s Five Forces

1. Threat to new entrants

2. Rivalry among existing firms
3. Threat of substitute products
4. Bargaining power of buyers
5. Bargaining power of suppliers

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