You are on page 1of 1

Porter’s 5 Forces Supplier Power

Competitive Rivalry • Limited Textile Mills with


• Competitors- John player, Tommy required expertise
Hilfiger, blackberry • Less weavers able to produce
• High brand loyalty required quality
• Huge market share • Difficult to substitute

Buyer Power
• Limited number of buyers(niche) Porter's 5
• Availability of substitute Forces
• Mostly large orders

Threat of New Entry


• Easy entry and exit in the
Threat of Substitution market
• Easy to copy the product • Lenient government policies
• Many Brands are available in the same • Mass production required to
price bracket remain competitive
• No switching cost

You might also like