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  • Swot Analysis: Strength Weakness

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    D Factor
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    This document outlines the strengths, weaknesses, opportunities, and threats for a brand of toothpaste gel based on a SWOT analysis. The brand is the fastest growing in its portfolio and has strong rural presence, but lacks innovative variants and youth appeal. There are opportunities to expand market share given the brand only has 23% of the gel market, and threats from underperformance in urban areas and increasing competition from domestic players that could affect its market share.

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    Colgate Maxfresh

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    This document outlines the strengths, weaknesses, opportunities, and threats for a brand of toothpaste gel based on a SWOT analysis. The brand is the fastest growing in its portfolio and has strong rural presence, but lacks innovative variants and youth appeal. There are opportunities to expand market share given the brand only has 23% of the gel market, and threats from underperformance in urban areas and increasing competition from domestic players that could affect its market share.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views1 page

    Swot Analysis: Strength Weakness

    Uploaded by

    D Factor
    This document outlines the strengths, weaknesses, opportunities, and threats for a brand of toothpaste gel based on a SWOT analysis. The brand is the fastest growing in its portfolio and has strong rural presence, but lacks innovative variants and youth appeal. There are opportunities to expand market share given the brand only has 23% of the gel market, and threats from underperformance in urban areas and increasing competition from domestic players that could affect its market share.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    SWOT ANALYSIS

    STRENGTH WEAKNESS
    • Fastest growing brand in Colgate portfolio
    • Continuous growth in market share over the years • Failed to position itself as freshness
    • Strong presence in rural market brand
    • Gel helps achieve whiter teeth • Lack of innovative variants
    • Available in 4 exciting flavors – Peppermint ice, Spicy • Colgate, a heath brand not able to
    Fresh and Citrus Blast attract youth
    • Youthful advertising and good brand presence

    OPPORTUNITY THREAT

    • Only 23% of the market share is acquired by gels, hence • Whole freshness segment, under
    lot of opportunity to expand performing in urban market
    • Can improve market share by aggressive marketing • Losing market to Family Naturals,
    • Contains cooling crystals for freshness that can be seen whitening and sensitivity segment
    • More campaigns like contest with film stars to fresh breath • Increasing influence of domestic 1
    and popularize the product players can affect market share

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