opportunities threats

chocolate is a popular favorite among Big manufactures are using craft

1
children. chocolate terms and storytelling
2  Rural Market  Competitors

3  Fresh Flavors  Regulations

4  Diverse .Cut throat comp: Nestle Amul

 •Increase share through targeted
5  •Entry of international brands
acquisition
 "Increases acceptance of
6 Obsession with calories
Globalization in sector.
 • Negative publicity and
7 Innovative un captured market
controversieCh
Many big players have major position
Cover the areas near Mumbai where
8 in the market like Cadbury
chocolates demanded high as Goa
nestle ,kit Kat ,lions. 
 As the harbor is near, can export the • In peak time Public purchase
9 products by increasing Quality and generally branded chocolates and local
range to the small countries.  manufacturers are ignored.
Increase personal relation in villages Highly qualified employees in big
10
also. brands. 
 Increase the product range as Jellies
• Huge investments on advertisement
11 Toffees Bars Lollipops Gums
Unsweetened baked chocolates for by other brands
garnishing.

• Loss of competitiveness to rivalries

12 Emerging markets: India and China
that expand into international markets

 • Increasing demand of healthier  • Increasing entries of private labels 

variants of chocolates • Rising prices of major raw materials

 • E-commerce  Tough competitors

 Variety of ranges  • Cult of thinness 

 • Market growth  • Government control

• Leader in the market of quality

 • Anti-obesity
premium chocolate

 • Innovations and creativity

 • Present on several segments

Two Kisses a day lowers blood

pressure,  giving Hershey's a health
benefit, which in turn, gives
opportunity to reach new markets.
 Lower prices than other healthy food
products
High quality cocoa causes prices to
 – Expand product line
increase 
Lowered product weight and raised
 – Expand into other countries
wholesale prices
 - Create more health conscious
products 
 - Nestle and Mars

 – Low international Market Share

 strength weakness

 World Leader Rural Market

 Strong Supply Chain  Quality

Dental problems with chocolates
 Marketing
consumption
 Partnerships  •Little penetration in rural sec
 *Other competitors have better
Well established brand
international experience

 "Huge market share 70%

 Lack of product mix or product

 Rich product mix
basket as other brands has

 • Lack of innovative and designer

 *Aggressive marketing
chocolates in the festival season

 *Price according to Indian market  Still not a export quality.

Strong demand for confectionery: Packaging is not attractive.

 the market has grown consistently at

around 5% every year for the last four
 • Followed single flavor.
years. So it will bring bloom to the
confectionery market.

 • No varieties other than chocolate

 Good brand position and quality
candy like waffer , milf drinks has
which is consumer favorites.
been introduced yet.

 • Single manufacturing unit at one

 strong partnerships with retailers. place and lack of new technology to
produce fine chocolates.

 Developing good skills,   Overreliance on the mature market

processes and ways of working. (U.S.) and a small number of distributors

 Motivating our people and reward
 Expensive products
winning performance.
 Price kept that it should be in the
 • Restricted target (+ 30 years old)
range of every one's purchase.
 Stores are available in almost every
 • Classical and conservative Image
market.

 More emphasis on sales promotion  • Difficult to renew Dependent on raw

As surprise gifts Scheme cards material prices
 Healthy trend results in low candy
 Market Leadership
sales in US

 • Diversified portfolio of brands  • Result of price Inflation in sales

 • Commitment in research and - Focus primarily on United States

development Market

Quality brand image  - Not enough distributors

 • Ancestral know-how • Authenticity

Product diversity

 • Customers trust
Communication done via
ambassadors: Roger Federer
Highest rated brand in the entire
EquiTrend survey
Well-known company 
• Recognizable wrappers
• The Hershey's taste is a strong
selling point 
- A strong brand name 
– A strong image
 – One of the largest candy companies
in the United States
 - Good product diversification. 
10

1
2
11
15
8
12
3
opportunities
Market growth 
 Increase  variety of the product range as Jellies Toffees Bars Lollipops Gu
Unsweetened baked chocolates for garnishing.
low cost supllier transport as many resources are found in the same regio
chocolate is a popular favorite among children.
high chocolate demand even in  Rural Market
Innovations and creativity
Increasing demand of health products with special types of chocolate
E-commerce is available
 Lower prices than other healthy food products
Fresh Flavors
EVALUATION SAME degree
1 6 9

1 4 8
1 10 8
1 1 7
1 2 7
1 7 7
1 9 7
1 5 6
1 8 6
1 3 2
 threats
Huge investments by Competitors with international brands
Rising prices of major raw materials specially those with high quality
MOHP regulations and laws
Highly qualified employees in big brands. 
Obsession with calories
In peak time Public purchase generally branded chocolates and local manufacturers are ignored.
evaluation same DEGREE
1 1 9
1 6 9
1 2 8
1 5 8
1 3 7
1 4 6
 strength
 Strong Supply Chain
 Developing good skills which enhancing processes of working
 Stores are available in almost every market.
Good product diversification. 
 Motivating our people and reward winning performance.
evaluation same DEGREE
1 1 9
1 4 8
1 8 8
1 12 8
1 6 7
 weakness evaluation same DEGREE
Not enough distributors 1 8
Lack of employee experience 8
Packaging is not attractive. 1 7
Difficult to renew Dependent on raw material prices 1 6
 S W O
 Developing good skills
Lack of employee
which enhancing processes
experience
of working
 Motivating our people and
Lack of employee
reward winning
experience
performance.

Packaging is not attractive. Innovations and creativity

low cost supllier transport as

Difficult to renew Dependent
many resources are found
on raw material prices
in the same region

 Stores are available in

almost every market.

Good product
diversification. 

 Strong Supply Chain

Market growth 

E-commerce is available

 Increase  variety of the

product range as Jellies
Toffees Bars Lollipops
Gums Unsweetened baked
chocolates for garnishing.

Increasing demand of health

products with special types
of chocolate
low cost supllier transport as
many resources are found
in the same region

Fresh Flavors
  Developing good skills
which enhancing processes
of working
 T ACTION

internal training course for

low experience

rewards for high skilfull

employee of the month

designing more attractive

packing depending on
innovation and creativity
low cost of transportation
will decrease the cost of raw
material
Huge investments with stores in the market we
by Competitors with can reduce cost then give
international brands promotions
Huge investments many types of chocolate
by Competitors with specially for people on diet
international brands or diabetic
Huge investments the strong chain can be
by Competitors with helpful in maximum
international brands attainability of the products
Huge investments
with market growth we can
by Competitors with
have good market share
international brands
Huge investments
using e-commerce will
by Competitors with
increasing the sales
international brands

variety help in increasing

demand for our chocolate

production special type for

Obsession with calories
diets

Rising prices of major raw lowering transportation will

materials specially those lower the cost of the price of
with high quality raw materials

using fresh material to keep

MOHP regulations and laws
the expired date away
 training the employee on
infection control and self
hygien as a part from
MOHP regulations and laws
employee health which is
needed by regulators from
MOHP