Name: Vivek Gupta

Roll No.: P2325008

Batch: 2, Marketing
Subject: Marketing Management
The Hershey Company, commonly known as Hershey's, is an
American multinational company and one of the largest chocolate manufacturers in
the world. It also manufactures baked products, such as cookies and cakes, and sells
beverages like milkshakes, as well as other products.

Hershey's chocolate is available in 60 countries. It has three large distribution

centers with modern labor management systems. In addition, Hershey is a member of
the World Cocoa Foundation. It is also associated with the Hershey-park Stadium and
the Giant Center.

Founder: Milton S. Hershey

Founded on: February 8, 1894 in United States America
Headquarters: 19 E. Chocolate Avenue, Hershey, Pennsylvania, U.S.
Product
• HERSHEY'S KISSES
• HERSHEY’S Exotic Dark
• HERSHEY’S Bars
• Company has focused on selling to a wider group of people.
• HERSHEY’S Syrup
• HERSHEY’S Spread • Company has also focused on products that help in preparing
• HERSHEY’S Cocoa
& Hot Chocolate dishes & desserts at home.
• HERSHEY’S Flavoured Milkshake
• Sofit • Kids can enjoy Brands like Jolly-rancher (lollypop) on the go.
• Jolly rancher
• Nutrine • Company also caters people inclined towards vegan products
by serving almond & soy milk under Sofit brand.
 Le
ss
er
• Soy & Almond Based Milk Br Kn
an ow
ds n

• lollipop

• NUTRINE Lollipops
• NUTRINE MAHA LACTO
• NUTRINE Eclairs Chocolaty
Price
Hershey's is a premium brand and charges higher price compared to other standard
chocolates available in the market. It targets upper middleclass urban population
and foreign tourists.

The prices vary from ₹49 to ₹499. Therefore making it the expensive product
variety suitable for gifting purpose.

There hasn’t been any price hike recently but the quantity in various products
have been reduced.
Place
 Modern trade
Modern trade outlets are chains or groups of businesses. They include larger players such as
hypermarkets, supermarket chains and mini-markets. Retail operations are more planned and
operations use a more organized approach to inventory management, merchandising and logistics
management.

Online selling through platforms like amazon, flipkart, bigbasket, websites are also included in the
modern trade business

Flipkart Amazon
Promotion
Social Media and Influencer Marketing: Given the increasing popularity of social media platforms
in India, Hershey's may have used social media to engage with its target audience and run
promotional campaigns. Collaborating with influencers and bloggers could have also helped in
spreading the word about their products.

Advertising: Hershey's likely invested in various advertising channels, such as television, print
media and digital platforms, to create brand awareness and showcase its product offerings.
Sampling and Product Trials: Offering free samples or conducting product trials in stores and
public events is a common strategy to introduce new products and generate interest among
potential customers.

In-store Promotions: Point-of-sale displays, shelf placements, and attractive packaging can catch
the attention of shoppers in supermarkets and convenience stores.

Advertisement Links:
Ft. Shraddha Kapoor
Ft. Mohit Raina
Milkshake
 Celebrity
Endorsement