Activity No.

Marketing Mix of your Business Enterprise

I. Business Name: Milkshake

II. Business Description: A milkshake is a sweet, cold beverage that is usually made from milk,

ice cream, or iced milk, and flavourings or sweeteners such as butterscotch, caramel sauce,

chocolate syrup, or fruit syrup. The evolution of this drink has a lot to do with the invention

of electric blenders. There are great franchise availabilities Because of the rising popularity

of milkshakes, more and more entrepreneurs are recognising the opportunity to expand the

business. As a result, there are a variety of franchises you can join to capitalise on the

growing demand for milkshakes.

III. Marketing Mix:

 Product:

Milkshake is sellable especially when it is hot season

 Price:

For the pricing of the milkshake are 5oz (5 pesos), 10oz (10 pesos), 16oz (15 pesos) and last

20oz (20 pesos). There are 23 flavour in the milkshake, Buko Pandan, Buco, Melon, Ube,

Mango, Watermelon, Ube Macapuno, Strawberry, Sweet Corn, Taro, Vanilla, Leche Flan,

Bubble Gum, Avocado, Black Forest, Cappuccino, Caramel Macchiato, Choco Hot Fudge,

Choco Kisses, Choco Mouse, Coffee Crumble, Cookies & Cream, and Double Dutch. We

have add-on tapioca pearls (5 pesos) and marshmallow (1 pesos) to have something in your

milkshake. I able to come up with this price, I total all the expenses then divide that by how

many milkshake can make.

 Place:

The final place is in the house or beside your house, terminals, market needs to be in an area

with high footfall if it’s to be successful. There’s no use in starting one up in an industrial

estate or a quiet village in the countryside. The ideal location for a milkshake is on a busy

high street with plenty of surrounding businesses. By opting for a site in the middle of a

popular shopping district, you can borrow the trade generated from other businesses to sell

your shakes. A nearby cinema or fast-food restaurant, for instance, can offer plenty of

customers looking for a sweet treat.

 Promotion:

By posting your milkshake instagrammable, social media now is so platforms to connect with

your audience to build your brand, increase sales, and drive website traffic. The major social

media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest,

YouTube, and Snap chat that everyone can see. Your target market will predominantly be

young people and especially the children. Social media is an essential piece of your business

marketing strategy. Social platforms help you connect with your customers, increase

awareness about your brand, and boost your leads and sales. Social media marketers believe

social media positively influences their company's revenue and sales. This demographics’

frequent use of social media helps trends develop and grow at a rapid pace. So, to get the

most out of your business, consider taking note and working out how you can use them to

your advantage. Of course, basing your entire business around a trend could spell disaster

when consumers move on to something else, but adapting a number of drinks could prove
lucrative. Whether it’s incorporating a popular ingredient or boosting protein content, there

are plenty of ways you can attract customers into your milkshake.

 People:

General Manager, Bookkeeper/ accountant, Marketing guru, Administrative assistant, IT

technician, Human resource manager and saleswoman/salesmen.

 Packaging:

The idea of "milk n' shake" Milkshake packaging is that the actual packaging has the

opportunity to be reused as many times as possible. It contains two basic materials, a metal

cup and a plastic lid. The consumer has the opportunity to buy a refill product that contains

the flavours listed above so milk n' shake milkshake tin packaging can be refilled! In this

way the product can have a positive impact for the environment and leaves a fancy package

for the Consumer.

IV: Determining Market Positioning:

The advantage of our product to other products is the taste of our milkshake and it is

affordable for everyone and there are many flavour to choose. The advantage of our service

are the staff is friendly and easy to accommodate, time to time in serving, always posting in

social media or always updating want is available or not. The image of our business is more

in tune with the customer’s own tastes and desires. The personality of our business is friendly

and one they feel comfortable with. Remember, Personality begins with you and the people

who work for you. The convenience of our business practices should be convenient for your
customers, not you. Depending on your business, that means being open, available, or

accessible when your customers need you; finding a good location; offering great parking;

and ensuring a bright and cheerful ambience to your office, store, place of business, and even

your Web site. The service market that what customers want most from any business they

patronize is good, old-fashioned service. The uniqueness can find no more-certain way to

attract customers than to offer something they can’t get elsewhere. And lastly the price if

you’re only selling price, you have to continue to lower that price, or come up with even

better terms, on an ongoing basis in order to continue to attract new and existing customers.

Make sure you’re offering several other benefits to your customers beyond price.