Top 10 Fortune 500 companies and their business communication strategies

1. WALMART
An American multinational corporation that goes by the motto- ‘Save people money so they
can live better’. It is a retail corporation that operates a chain of hypermarkets, discount
department stores, and grocery stores. It also works in the area of providing wireless
services, financial services, photo services and pharmacy.

Business Communication
Walmart has an open-door policy, wherein managers’ doors are open to employees at all
levels.
Walmart also launched its corporate blog. Now, Walmart’s corporate communications team
can make changes quickly and easily as they work to attach human stories and faces to
Walmart’s corporate news.
Walmart has changed how it creates and publishes content, evolving from simple press
releases and basic blog posts into full-blown brand storytelling.

2. Exxon Mobil
It is an American multinational oil and gas corporation. They are the world’s largest energy
provider and chemical manufacturers. They believe in implementing next-generation
technologies to help meet the energy requirements of the world.

Business Communication
Exxon Mobil has internal communications strategies and plans to better inform and educate
employees on issues of importance to the company and the industry. They work regularly
with internal clients to know of their communication needs. They maintain a variety of
communication channels including Intranet sites, mobile apps, digital signs, podcasts,
employee forums, etc.

3. Apple

Apple Inc. is an American multinational technology company that designs, develops, and
sells consumer electronics, computer software, and online services. Apple is well known for
its size and revenues. Apple is the world's largest technology company by revenue and one
of the world's most valuable companies.

Business Communication
As for communicating with the employees, Apple uses various methods for communicating
in order to factor out the major problems and issues of the organization as well as know
about the current standing of the business. There is a weekly reporting system in place along
with a new complaint system. Partnering with management and communicating daily to find
out real-time problems and interviewing workers daily are also some significant approaches.
For engaging the customers there are press releases, letters from the CEO, progress report
and media relations.
4. Berkshire Hathaway
It is an American multinational conglomerate holding company. It is known for its control
and leadership by Warren Buffet. Berkshire Hathaway has averaged an annual growth in
book value of 19.0% to its shareholders since 1965, while employing large amounts of
capital, and minimal debt

Business Communication
Subsidiary CEOs are granted complete autonomy on their businesses.

5. Amazon.com
Amazon is an American, multinational technological company. Its area of focus are: e-
commerce, cloud computing, artificial intelligence, and digital streaming.

Business Communication
Amazon has a very strong email communication culture. They also use WIKI for information
sharing, Lately, Amazon has been pushing for Amazon chime among its workforce for online
meetings.

6. United Health Group

UnitedHealth Group is a for-profit managed, American healthcare company, and offers
health care products and insurance services. It is the largest healthcare company in the
world by revenue.

Business Communication
UnitedHealth Group looks at leveraging digital, marketing to reach out to a wider audience
all around the globe. They work at identifying segments of the population that need
information about healthcare and introduces them to UHG.

7. McKesson
McKesson Corporation is an American company distributing pharmaceuticals and providing
health information technology, medical supplies, and care management tools

Business Communication
McKesson organises AHMs (All Hand Meets), monthly calls, and written communications for
effective communication among employees.
For external communications, it creates on focusing on targeted segments of patients with
more targeted propositions.

8. CVS Health
It is an American retail pharmacy and pharmacy benefit manager. They have made it their
mission to improve the lives of people by making high quality health and pharmacy services
safe, affordable and easy to access.

Business Communication
CVS lays a lot of emphasis on corporate citizenship which helps in engaging its employees as
well as the customers. The core belief that health is not limited to its customers but begins
with the employees. The vast and diverse workforce do possess a challenge and hence,
developing tailored, targeted communications to its employees using customer marketing
 experience is an excellent strategy. The central emphasis of this organizational culture is on
giving back to stakeholders, including workers, customers, and the community

9. AT&T
AT&T is an American multinational world’s largest telecommunications company, the largest
provider of fixed telephones (in US) and mobile telephone services. AT&T also provides pay-
tv services through DirecTV. AT&T also uses its network to offer peripheral services,
including disaster recovery.

Business Communication
One of the most interesting internal communication strategies is DOT-Do One Thing-
invitation to employees to think about their daily actions and pick one change they can
make that will have a positive impact on themselves, their community and/or the company.
This grassroot initiative has been tied to existing initiatives.
They have an internal news site where they highlight efforts of their employees. Through the
internal DOT website, employees can track initiatives and take collective action.

10. AmerisourceBergen
AmerisourceBergen Corporation is an American drug wholesale company. They provide the
pharmaceutical products and business solutions that improve access to care drug
distribution and related services designed to reduce costs and improve patient outcomes,
distribute a line of brand name and generic pharmaceuticals, over-the-counter (OTC) health
care products and home health care supplies and equipment to a wide variety of health care
providers.

Business Communication
At AmerisourceBergen, enterprise internal communications team works closely to
streamline and personalize content for global audiences. They are focused at building
everything from personalized newsletters to a brand-new internal communications app.
They built a baseline of tools and mechanisms to communicate frequently and specifically.
As for their associates, they are as diverse as their audience, they focus to deliver
information that helps them do their job better, reinforces the importance of what they do
for patients and keeps them informed about where the company is going and how they can
contribute to strategy and success.
Sources:
https://www.yourthoughtpartner.com/blog/someone-to-know-ginette-meluso-
amerisourcebergen
https://en.wikipedia.org/wiki/
https://fortune.com/fortune500/
https://www.thebalancesmb.com/history-of-walmart-and-mission-statement-4139760
https://about.att.com/csr/home/blog/2014/01/five_ways_at_t_engag.html
https://www.rancord.org/cvs-organizational-culture-analysis-cultural-characteristics
https://saugustes.wordpress.com/how-did-apple-communicate-to-these-stakeholders/
https://www.mckesson.com/blog/health-care-transformation/