UNIVERSIDAD TECNOLÓGICA CENTROAMERICANA | UNITEC

FACULTY OF ADMINISTRATIVE AND SOCIAL SCIENCES

GENERAL INFORMATION
NAME OF THE CLASS Mercadotecnia II ( International Marketing )
CODE MER 312
U.V. 4
ACADEMIC AREA Faculty of administrative and social sciences
KNOWLEDGE BLOCK Specific Professional Training in Marketing
ACADEMIC REQUIREMENTS MER 202 Consumer Behavior
MAJOR Marketing and International Business
SECTION
YEAR/SEMESTER/PERIOD
CLASS SCHEDULE
CLASS DAYS From Monday through Thursday

INFORMATION OF THE PROFESSIONAL

NAME José Guillermo Berlioz Pastor
Monday through Thursday: 10:30 am – 12:00 md or from 2:00 – 3:00 pm
HORARIO DE ATENCIÓN
Friday: 9 – 10 am or 2:00 – 4:00 pm
HORARIO TUTORÍAS ------------
TELÉFONOS 2268-1000, extensión 1435
CORREO ELECTRÓNICO jose.berlioz@unitec.edu.hn
PÁGINA WEB -----------
COURSE DESCRIPTION:
This course will analyze the challenges faced by companies in the international arena, with the purpose of developing tools for identifying, analyzing and
solving problems typical of operations in this field. The course integrates a wide range of management and commercial concepts, concentrating on the
functions of international marketing and identifying the possibilities for a company to act by developing international strategies for both consumer and
industrial products, putting into practice the appropriate negotiation strategies.

COGNITIVE REQUIREMENTS AND SKILLS TO DEVELOP

It is highly recommended that the student should have knowledge in issues of marketing mix
PREVIOUS KNOWLEDGE: strategies, branding, market research , pricing , distribution channels , advertising and promotion
as well as basic indicatros in macro economics.
1. Recognize the challenges facing the marketing professional at an international
level.
2. Analyze the international trade environment in order to have basic arguments to
carry out marketing planning at an international and global level.
3. Recognize the product export process.
4. Distinguish the similarities and differences between domestic marketing and
international marketing.
5. Compares how to market products in different cultures.
SKILLS 6. Analyze the different situations that companies face when going out to an external
market considering the different political and legal risks that foreign investment faces.
7. Distinguish the elements that a product must adapt to external markets.
8. Points out the trade alternatives that are presented for different companies and
their products in external markets.
9. Explain the importance of the different types of economic integration that will
benefit trade agreements between countries.
10. Appreciates the value of products made in the country and their share in demand
worldwide
SUB- SKILLS 1. Design products for export considering aspects related to the external market to which it will
be oriented.
2. Analyze and evaluate the opportunities to export products to different markets.
3. Prepare country study reports, in order to properly guide your products to external markets.
 4. Develop critical thinking.
5. Participate in Teamwork.
6. Performs analysis of relevant information that allows a better decision making.
7. Prepare presentations in order to expose the main laws related to international marketing.
8. Participate in the preparation and presentation of a marketing plan for non-traditional
export product.
The achiement indicators implicate having a grade of 60 or more in each and every one of the
four group cases during weeks 4, 6, 8 and 10

The other key indicators concern passing both partial presential exams in weeks 5 and 10

Developing and acquiring stronger soft skills in the following competencies:

1. Proactivity
2. Commitment
3. Confidence and Empathy
ACHIEVEMENT INDICATORS
4. Safety and handling of emotions
5. Order and Organization
6. Positive and Collaborative Attitude
7. Critical and Sensitive Thinking
8. Adaptation to changes
9 Ability to give and receive Feedback
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

1  Important events that affect 1, To identify the pros • Participation of the Participates in the Las
International Business. and cons of participants in the fórum of t
 Global Expansion globalization and its forum. we
 Defining international marketing evolution to global • Diagnosis. Class Participation.
Conceptual
 Self Reference Criteria (SRC) and marketing and • Group
Cross Cultural Analysis differentiation. dynamics
 Phases of commitment in 2, Understand the Presentation of the
international marketing. scope of the task of class syllabus
Procedural • Handles the terms related to the international • Guided
definition of international marketing. Marketing. discussions
• Compare and contrast the different 3, To describe the • Presential classes.
aspects that may interfere in effects of
marketing planning at an protectionism on
international level. international trade
• Identifies the different stages of and to interpret trade
marketing participation in barriers, to know the
international commerce.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

• Expresses its interest and respect relevance of GATT,

for differences that arise in IMF and Keiretsu.
international marketing.
• Values the opportunities offered
Attitudinal by the global market.
• Reflect on the different stages of
marketing participation and the
contributions that it leaves to
companies and their products.
2 Conceptual 1. Market barriers. • Guided
2. Adapting to different Business practices in global discussions
Markets. marketing. • Presential classes
3. 10 basic criteria to be • Short readings
considered in international Adaptation process to Video Discussions
business. different markets
4. The monetary and fiscal
effect on international
commerce and its economy.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Procedural • Distinguish important events and
dates regarding economic nad
comercial world wide impact and its
effects.
Describes the impact thar inequality,
inflation, lack of production and
competitiveness will cause in
developiong countries and whay
they need to do for a better social
progress.
The cultural option using the
imperative, optional an/or
exclusive criteria.
Economic and fiscal
environment.
The Fiscal Policy Concept.
Characteristics of a good tax
system.

• Identifies the main types of risks Expansionary versus

faced by foreign investment. Contractionary fiscal policy.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

• Shows respect for the rules that
countries establish when creating
protection barriers for their market.
• Values every element of the culture
showing respect and tolerance.
Economic Indicators and their
effect in global commerce,
competitiveness and
productivity.

Values the importance of the

Attitudinal
economy and its effect in marketing
strategies worldwide.
• Values the importance of political
and governmental stability of
governments worldwide.
• Appreciates the initiative of other
countries to enter the concert of
developed economies.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

3 Conceptual Inequality index and their effect in
the purchasing power.
International Country Risk Indicators.
Monetary Policy and its effect in
international marketing.
The monetary policy rate, Bonds,
Spread and their use in global
economics and marketing.
Types of Money Supply.
The use and application • Group
of the Gini, Thiel and dynamic
Atkinson inequality index. • Guided discussions
• Presential classes
The use and applications • Short readings
of the Standard & Poors, • Individual / country
Fitch & Ratings Moodys presentations
index, all related to J.P
Morgan & Chase as well
as the EMBI
The use and application
of the sovereign bond in
accordance with the
spread treasury bond.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

• Identifies the main types of risks

faced by foreign investment. Types of Money Supply
and their functionality.
Describes the en a sequential form,
the economic and financial
Procedural
indicators that will have direct effect
in international business and
marketing.

Values the importance of the

economy and its effect in marketing
strategies worldwide.
Attitudinal
• Values the importance of political
and governmental stability of
governments worldwide.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

4 The International Legal Environment ¿How do conflicts arise? Group dynamic Class GROUP CASE We
• Guided discussions participation Presentations #1 day
Jurisdiction in international legal ¿What law rules? • Presential classes Thu
disputes. • Short readings Individual
Description of how to handle • Individual / country presentations
Legal Processes to resolve legal international conflucts presentations.
Conceptual
international conflicts. through Conciliation, Case presentation.
Arbitration and Litigation.
12%
Protection of Intellectual Property The effective ways of using
rights. intelectual property
mechanisms such as trade
Procedural • Recognizes the importance of marks nad copy rigths in
financial organizations supporting international branding.
international trade.

Characterizes each of the main legal

systems.

Differentiate each of the legal

systems and political risks that affect
trade at an international level.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Complies with the rules established

for the structuring of marketing
Attitudinal channels in each country that
decides to enter..

First partial exam First partial exam 25% We

day
5
Evaluation of the first
partial
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Conceptual Multinational market regions Free trade agreements Group dynamic

and groups. • Guided discussions
Developing economic • Presential classes
Models of multinational integration. • Short readings
cooperation. • Individual / country
Regional cooperation presentations
Global markets and multi- groups. First partial exam.
national market groups.
Customs Unions
Developing markets and their
behavior. Common Markets

Stages in economic European Community

development
BREXIT explained and its
Infra structure and development potential implications.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Procedural Differentiate each of the legal

systems and political risks that
affect trade at an international
level.
• Explore the opportunities and
benefits that are presented to
different countries by joining
economic market unions.
Attitudinal Become aware of the importance of
the sovereignty of the country to be
able to make commercial
agreements and treaties.
Consumerism in
developing versus
developed economies.
Traditional, Pre takeoff,
Takeoff, Impulse towards
maturity and era of high
mass consumption.
Examples od developing
economies.

Appreciates the opportunities and

benefits presented by belonging to
or being a participant in economic
integrations in the region and at the
multinational level.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

6 Conceptual International Marketing Research Assertiveness and objectives Group dynamic Case 2  Group Case 13% We
in international research. • Guided discussions presentations # da
Main funtions of international • Presential classes 2 Th
research in marketing. The effect of information on • Short readings y
international Marketing • Individual / country
Linking international marketing decisions. presentations
research to the decision making. Case presentation.
Process. Describing the different types
of alliances and available
Global Marketing Management – resources in marketing global
Planning and Control. companies.

New Stereotypes of competitors. Identifying the strategy

Multi market expansión.
Formal Strategic Planning.
Total Quality control and global
marketing management
adaptation process.
Identifying and describing
multinational trends.
¿Why Globalize?
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

• Identify opportunities to compete

Procedimenta with products and services for
l consumers and organizations at an
international and global level.
 Values the process to be able to
evolve and adapt to different
Actitudinal
enviroments and their degree of
global development.
7 Mechanics and logistics of the Describes the mechanics Group dynamic
export trade. involved in the logistics on • Guided discussions
importing and exporting • Presential classes
Import and export restrictions. goods. • Short readings
Conceptual • Individual /
Import / export administrative and Description and country
logistics process. explanation of all the legal presentations
documents involved in
Letter of credit importing and exporting
Procedimenta Define and use the corresponding process.
l terms to carry out the export.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Values a perfect comprehension of

all the logistics involved in exporting
Actitudinal
and/or importing products at a
global level.
Product Development in Global Differences in habits and Group dynamic Case 3 Group case 12% We
Markets. customs. • Guided discussions presentation da
• Presential classes Th
Evolving needs and related desires The export business and its • Short readings y
at the global level. option to market products • Individual /
Conceptual
abroad. country
International Distribution Systems presentations
Structure the distribution Case presentation.
channels, considering the
8 different rules and regulations
Plan the development of your at an international level.
product considering its contribution
to global demand.
Procedimenta
Describe the product development
l
process in international branding.

Define and use the corresponding

terms to carry out the export.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Values the logistics in the different

types of institutions and companies
Actitudinal involved in the international
distribution process as well as the
administrative operations required.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Pricing in International Markets. Static Pricing versys Dynamic Group dynamic .

Pricing. • Guided discussions
The activity of international pricing. • Presential classes
Describing the SCHWEPPES • Short readings
Understanding Parallel Imports. CASE in Parallei imports. • Individual / country
Inter Company Pricing. How is Price dumping presentations.
regulated?
Anti Dumping Decrees.
Operating leasing versus
Leasing effectiveness in international Financial leasing
markets.
¿What can affect changes in
Offset trading. the tariff %?

The Value Factor ¿How to export when the

Landing Cost, Replacement cost. and
Weigted cost.
9 Conceptual
Applying International Pricing.
Advertising and the Global
Communication Strategy.
national currency is weak?
¿How to export when the
national currency is strong?
¿How to reduce price
escalation?
Problems and calculations in
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Procedimenta Quantifies the price at which the

l product or products / services will
be offered in external markets.

• Recognizes the importance of

treaties and other ways of reducing
price escalation when performing
the sensitivity analysis of the
product, demand and price.

• Plan the selection of the means

you will use to publicize your
products / services in foreign
markets.

• The use of effective tools of the

communication mix in order to
elaborate the message for each
market.
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Values the importance of calculating Failed Campaigns and

the cost of preparation and the sale language limitations in global
price that will give your product advertising.
according to the own rules and
those of others in relation to Socio-Cultural and economic
maintaining a fair price that Differences in global
generates competitiveness in the advertising.
market.
My Magnum and I And Dove
Actitudinal
Values the importance of planning for men campaign.
the means of promotion and
publicity through the adaptation of
the message and the product to
each market.

• Consider the acceptable promotion

and advertising tools in each market
you will enter.
10 Case 4 Group case 13% Mo
presention and
Tue
 CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION

Presential Exam Second Partial Exam 25% We

day

TEACHING LEARNING PLANNING PLAN

LEARNING AND EVALUATION METHODOLOGIES

The learning facilitator will establish with the participants, the evaluation plan that will be carried out according to the following process:
 DIAGNOSTIC EVALUATION
• Diagnostic case scenarios at the beginning or
during the class, directed and reflective questions
during the class, opinion and feedback and group
reasearch.
FORMATIVE EVALUATION SUMMATIVE EVALUATION
Development of cases studies, presentation and 1. Two partial exams.
discussion of the research, contributions to the 2. Individual and / or team assignments.
case discussion , development of specific class 3. Reading controls.
problem scenarios pertaining to class topics, and 4. Group Case presentations.
partial exams,

SUMMARIZED EVALUATION ACTIVITIES

ACTIVITY DESCRIPTION GOLD DATE

POINTS
Case Group Presentation 1 Economic impact in international Commerce 10 WEEK 4
First Partial Exam Presential evaluation covering the following topics: 25 WEEK 5

1. The scope and challenge of global marketing.

2. Business practices in global marketing.
3. The monetary and fiscal effect in international
commerce.
4. The international legal environment.
5. Multinational markets and groups.
6. International marketing research.

Case Group Presentation 2 Multinational marketing and its logistics 10 WEEK 6

Case Group Presentation 3 International branding and international distribution logistics 10 WEEK 8
Case Group Presentation 4 10 WEEK 10
Communication strategy in international advertising
Second Partial Exam Presential evaluation covering the following topics: 25 WEEK 10
 1. Global marketing management and control.
2. Logistics in the import and / or export process.
3. Product development in global marketing.
4. International Distribution Systems.
5. International Price Fixing.
6. Advertising and the Global Communication Strategy.

Class Participation Attendance and proactivity based on class participation 10 W1 - W10

LEARNING RESOURCES

BIBLIOGRAPHY
MAIN COMPLEMENTARY
1. Mercado, H. Salvador (2001). International Trade,
1. Cateora, R. Philip., Guilly C. Mary, Graham L. John. (2010). International International Marketing, import-export. Mexico:
Marketing. Mexico: McGraw Hill. Pearson.
2. Czinkota, R. Michael, Ronkainen A. Ilkka. (2002). International marketing. 2. Bradley, Frank, Calderón Haydee. (2005).
Mexico: Pearson Education International marketing. Spain: LIMUSA.
3. Keegan, J. Warren, Green c. Mark. (2009). International marketing. Mexico: 3. Ferrell, O.C., Hartline, D. Michael (2005). Marketing
Prentice Strategy. Mexico and Central America: Thomson

GUIDELINES FOR ELABORATING PRESENTATIONS:

1. Microsoft Power Point will be used to prepare the presentations.

2. Only 15 slides are allowed at most for each presentation.
3. Templates should be used for presentations proposed by UNITEC, available in the resources section of the UNITEC Portal.
4. You can use drawings, diagrams, graphs, photographs and others that help to explain graphically a concept or something related to the subject.
5. When using text on the slides:
o Titles must have a Font Segoe UI, size 44 and in bold
o The rest of the text on the slide should have a Font Segoe UI and a size 32
o Only a maximum of 5 lines of text are allowed for each slide (not including the title)

GUIDELINES FOR PARTICIPATION IN FORUMS

The participation in the forums does not have a cumulative score, however, it is responsibility to comply with the presentation and expectations forum.

GUIDELINES FOR ASSIGNMENTS

TYPE OF PAPER
Size: Letter (Letter) / paper 21.59 cm x 27.94 cm (8 1/2 "x 11").

MARGINS
Margins indicated by the APA format for the content pages of the written work:
Leaf: 2.54 cm (1 inch) on each edge of the sheet (Top, bottom, left, right).
Sangria: It is necessary to leave 5 spaces with the spacebar or 0.5cm from the Word design tab, at the beginning of each of each paragraph.

SOURCE OR TYPE OF LETTER

The following are the specifications of the APA format for the content:
Source: Times New Roman except when describing words in non-Spanish language that use cursive style
Size: 12 pts. For text in general and 14 pts for sub titles centered and in bold.
Alignment: Left
Line spacing: 2.0

NUMBERING OF PAGES
This APA style or APA format has specific rules for page numbering. The numbers begin on the title page or cover page of the document and should be
located in the lower right corner. The numbering from the copyright page to the lists of tables and figures including the pages of dedication and preface must
be numbered with Roman numerals. In the APA format the content of the document (from introduction onwards) must be numbered with Arabic numerals.
At the end of this entry you will find the link to the template with these settings of the APA format,

ABBREVIATIONS IN APA FORMAT

APA standards allow you to abbreviate certain words that are listed below:
Chapter: chap.
Edition: ed.
Revised edition: ed. rev
Editor (s): Ed. (Eds.)
Translator (s): Trad. (Trads.)
Without date: s.f.
Page (pages): p. (pp.)
Volume (Volumes): Vol. (Vols.)
Number: no.
Part: Pte.
Supplement: Suppl.

CITATIONS
When you write your text, try to use abbreviations in a moderate way, which are commonly known and only when they help the reader to understand it. They
are generally used to avoid a repetition, but not as a shortcut for writing, since sometimes it is easier to read a two-letter sentence than to remember the
meaning of an abbreviation.
The APA Manual and its standards employ an Author-Date citation system and always privileges the page number signaling, for the textual citations and
paraphrasing.
The textual or direct quotes:
They reproduce the material exactly, without changes or additions. The author, year and page number must be indicated. If the cited source does not have
pagination, then the paragraph number is written. If the quote has less than 40 words, it is placed as part of the body of the text, in quotation marks and at the
end in parentheses the reference data is indicated.
Models
- When analyzing the results and in the opinion of Machado (2010): "All participants ..." (p.74)
-Analyzing the results of the previous studies, we find that: "All the participants ..." (Machado, 2010, p.74)
If the quote has more than 40 words, it must be written in a separate paragraph, without quotation marks, aligned to the left and with a margin of 2.54 cm or 5
tab spaces. All appointments must go to double space.
Models
- Machiavelli (2011) in his work The Prince states the following:
Men, when they have a good of whom they believed to have an evil, they are forced more with their benefactor, the people quickly become more benevolent
with him than if he had led him to the principality with his favors (p.23)
- It is easier for the prince not to oppress the people and rule for them, because:
Men, when they have a good of whom they believed to have an evil, are forced more with their benefactor, the people quickly become more benevolent with
him than if with his favors had led him to the principality (Machiavelli, 2011, p.23)
Indirect quotes or paraphrasing
In these cases the idea of another is reproduced with own words. They follow the rules of the textual citation, with the exception of the use of quotes and
quotations in a separate paragraph.

REFERENCE OR BIBLIOGRAPHY LIST

It is organized alphabetically and placed in French indentation

Book: Surname, A. A. (Year). Title. City, Country: Editorial
Book with editor: Surname, A. A. (Ed.). (Year). Title. City, Country: Editorial.
Electronic book: Surname, A. A. (Year). Title. Retrieved from http: // www ...
Electronic book with DOI: Last name, A. A. (Year). Title. doi: xx
Chapter of book: only in cases of compilatory books and anthologies where each chapter has a different author and a compiler or editor: Surname, A. A., and
Surname, B. B. (Year). Title of the chapter or the entry. In A. A. Surname. (Ed.), Title of the book (pp. Xx-xx). City, Country: Editorial.
Periodical publications printed format: Surname, A. A., Surname, B. B, and Surname, C. C. (Date). Article title. Name of the journal, volume (number), pp-pp.
Periodical publications with DOI: Surname, A. A., Surname, B. B. and Surname, C. C. (Date). Article title. Name of the journal, volume (number), pp-pp. doi: xx
Online periodicals: Last name, A. A. (Year). Article title. Name of the journal, volume (number), pp-pp. Retrieved from http: // www ...
Printed newspaper article: Surname A. A. (Date). Article title. Name of the newspaper, pp-pp. Or the version without author: Title of the article. (Date). Name of
the newspaper, pp-pp.
Online newspaper article: Surname, A. A. (Date). Article title. Name of the newspaper. Retrieved from http: // www ...
Degree thesis: Author, A. (Year). Title of the thesis (Undergraduate, master's or doctoral thesis). Name of the institution, Place.
Online degree thesis: Author, A. and Author, A. (Year). Title of the thesis (Undergraduate, master's or doctoral thesis). Retrieved from http: // www ...
Reference to websites: Surname, A. A. (Date). Page title. Place of publication: Publishing house. Retrieved from http: // www ...
Sources on CDs: Surname, A. (Year of publication). Title of the work (edition) [CD-ROM]. Place of publication: Publishing house.
Films: Last name of the producer, A. (producer) and Last name of the director, A. (director). (Year). Name of the film [cinematographic film]. Country: producer
Television series: Surname of the producer, A. (producer). (Year). Name of the series [television series]. Place: Producer.
Video: Surname of the producer, A. (Producer). (Year). Name of the series [Source]. Place.
Podcast: Surname, A. (Producer). (Date). Podcast title [Audio podcast]. Retrieved from htpp: // www ...
Forums on the internet, list of e-mail addresses and other online communities: Auto

RECOMMENDATIONS
1. Read the class syllabus and review it every week
2. The dialing of the assistance is personal; marking the attendance of absent students is a serious offense and will be reported to the university's
Ethics Committee.
3. During the tests or exams the formal consultations will be made in a personal way: you must raise your hand and the teacher will approach you.
4. Friends who are not enrolled in the subject must remain outside the classroom.
5. The behavior of the students and their treatment with the classmates and the teacher must be respectful.
6. Support extracurricular activities related to the subject (e.g. visits to companies, participation in congresses, attendance at special guest talks)
7. When it is a team work, only place the names of the people who worked and helped to prepare the document, avoid doing the work of other
people.
8. Avoid copying and pasting information from the internet in class or research work; your comments or opinions about the information found are
always better.
9. Avoid entering drinks or meals, the use of laptops is restricted to the moments previously authorized by the teacher.
10. Please keep your cell phones in vibrating mode during class. If it is necessary to answer a call, please leave the room without interrupting your
colleagues and keep the call for a short time.

COURSE POLICIES

1. The subject will be developed following the established in the academic regulation and according to the discipline regulation.
2. The ignorance, on the part of the student, of the established in the official regulations of the university, does not exempt it from its fulfillment
3. Any other policy analogous to the previous ones, qualified by the competent authority
 Punctuality: students who come to have attendance and perfect punctuality will be creditors to 2.5 gold points.
 Students who arrive to accumulate 2 or more absences in class will lose right to points obtained in trivia or bonus.
 Do not register absent students, or leave the class, without permission, after having registered their attendance.
 Keep cell phones turned off.
 Participate in class discussions.
 Present original works, not "copy / paste" all work "copied" will receive a grade of zero (0).