WHAT IS CONTENT MARKETING?

Content marketing is described as a strategic approach to

marketing that focuses on the creation and distribution of
valuable, consistent and relevant content to attract a certain
refined audience for profits in the consumer market.

Most leading brands hire people with courses in content

marketing to improve the branding of the product or service
being marketed in the public domain and also benefits enterprises
by increasing sales, cost saving and getting more and better
consumers with higher loyalty.

THE NECESSITY OF CONTENT MARKETING

Marketing has revolutionized today due to the digitization of
almost everything around us. Mass media is targeted to reach the
specific audience for which the product or service has been
catered for. Quality content is extremely essential for successful
marketing along with a well-defined plan or strategy.

Different forms of content marketing like social media marketing,

search engines publishing quality and consistent content,
successful PR strategies, inbound marketing etc. are dependent
on a proper content strategy that helps deliver the perfect
content for a curated or mass audience.

Today, everything is digital. Marketing for almost anything, be it

political, retail products or services, food or academic books etc.,
Everything is effectively and almost freely marketed via social
media platforms like Facebook, Twitter, Instagram etc. Most of
these social media websites and search engines pop up relevant
ads according to the searches we make across the Internet.
STRATEGY FOR CONTENT MARKETING
Content marketing must be smart so as to capture the attention
of the target audience for the service or product. Targeting the
youth on social media, the elderly via television and radio
advertisements are some of the strategies for smart content
marketing.
The content must be designed in such a way so as to target the
right audience in their mindset. Map the content for the product
or service and then try to use the right type of content for the
problem by mapping the buying cycle of people who have the
specified problem and would be willing to venture into the
product or invest in the service.

VARIETIES OF CONTENT

Different types of content are available suitable for different

marketing strategies like vlogs, videos, advertisements,
billboards, surveys, email newsletters, posts on social media
pages like Instagram, Facebook, Twitter etc., Polls, podcasts,
quizzes, outreach programs, photographs, predictions, news etc.

Each option has its own benefits and can be used according to the
demand of the situation. The single main goal of marketing is to
increase business revenue and there are numerous ways to
achieve that.

Content marketing​ ​requires creative brainstorming from

professionals who can analyze the minds and thinking of the
consumer to decide which approach is best to capture their
attention. Interactive and creative content will definitely help
make a product or service successful.

Article Source: Shalini M