Demo Donuts Sales Report

Jan Feb Mar

Sales Volume Donuts Sales 298 311 243

Target 400 300 250

Danish Sales 150 160 170

Target 200 200 200

Coffee Sales 424 567 378

Target 500 500 500

Tea Sales 114 156 134

Target 200 200 200

Total Volume 986 1194 925

Target 1300 1200 1150

Value Donuts Sales £262 £274 £214

 Target £352 £264 £220

Danish Sales £168 £179 £190

Target £224 £224 £224

Coffee Sales £636 £567 £378

Target £750 £750 £750

Tea Sales £171 £234 £201

Target £300 £300 £300

Total Sales £1,237 £1,254 £983

Target £1,626 £1,538 £1,494

Contribution Donuts Contribution £58 £60 £47

Target £77 £58 £48

Danish Contribution £20 £22 £23

Target £27 £27 £27

 Coffee Contribution £318 £284 £189

Target £375 £375 £375

Tea Contribution £128 £176 £151

Target £225 £225 £225

Total Contribution £524 £541 £410

Target £704 £685 £675

Customer feedback Scores Service Score 4.8 4.7 4

Cleanlines Score 3.8 3.9 3.6

Prices Score 3.2 3.3 3.3

Overall Score 3.9 4.0 3.6

About this report Version 1.5

Owner Bernie Smith

Contact details bernie.smith@madetomeasureKPIs.co.u

Release data 25th Jan 2012

 Notes
Notes
Apr May Jun Jul Aug A mixed
A mixed
Sep text-chart one
one pager,
text-chartOct pager,Nov Dec
designed
designed to be printed in landscape
to be printed in landscape
185 97 50 67 format, ideally
84 format, 92 at A3 (Tabloid)
170(Tabloid) 389
ideally at A3 632

250 250 250 250 250 300 300 400 400

165 144 165 172 94 144 123 163 128

200 200 200 200 200 200 200 200 200

550 497 645 628 731 566 793 699 745

500 500 500 500 500 500 500 500 500

167 122 108 167 278 367 356 389 402

200 200 200 200 200 200 200 200 200

1067 860 968 1034 1187 1169 1442 1640 1907

1150 1150 1150 1150 1150 1200 1200 1300 1300

£163 £85 £44 £59 £74 £81 £150 £342 £556

 £220 £220 £220 £220 £220 £264 £264 £352 £352

£185 £161 £185 £193 £105 £161 £138 £183 £143

£224 £224 £224 £224 £224 £224 £224 £224 £224

£550 £497 £645 £628 £731 £566 £793 £699 £745

£750 £750 £750 £750 £750 £750 £750 £750 £750

£251 £183 £162 £251 £417 £551 £534 £584 £603

£300 £300 £300 £300 £300 £300 £300 £300 £300

£1,148 £927 £1,036 £1,130 £1,327 £1,359 £1,614 £1,807 £2,048

£1,494 £1,494 £1,494 £1,494 £1,494 £1,538 £1,538 £1,626 £1,626

£36 £19 £10 £13 £16 £18 £33 £75 £122

£48 £48 £48 £48 £48 £58 £58 £77 £77

£22 £19 £22 £23 £13 £19 £17 £22 £17

£27 £27 £27 £27 £27 £27 £27 £27 £27

£275 £249 £323 £314 £366 £283 £397 £350 £373

£375 £375 £375 £375 £375 £375 £375 £375 £375

£188 £137 £122 £188 £313 £413 £401 £438 £452

£225 £225 £225 £225 £225 £225 £225 £225 £225

£521 £424 £476 £538 £707 £733 £846 £884 £964

£675 £675 £675 £675 £675 £685 £685 £704 £704

3.8 4.2 4.3 4.3 4.4 4.5 4.2 4.4 4.5

3.5 3.7 3.8 4.1 4.2 4.3 4.2 4.2 4.1

3.4 3.2 3.3 3.5 3.6 3.4 3.4 3.3 3.4

3.6 3.7 3.8 4.0 4.1 4.1 3.9 4.0 4.0

adetomeasureKPIs.co.uk
 Commentary

May
Mar

Nov
Aug

Dec
Sep
Apr
Feb

Oct
Jun
Jan

Jul
Key

2500
After several complaints abou
to change a few things. We no
caffeine of any other brand" a
2000
sleep remedies that we offer
stamps in their loyalty card. W
them a limited edition "Sleep
1500
Coffeeeeeee!!!".

1000 Tea

Coffee
500
Danish

Donuts
0 Jan Fe b M ar Ap r M ay Ju n Ju l Au g Se p Oct No v De c

2500
Our Danish sales have been s
very poorly, with several com
2000 breaking customer teeth. Chil
2500
Our Danish sales have been s
very poorly, with several com
2000 breaking customer teeth. Chil
know that Lego shouldn't be c
Danish line with "Knuts about
1500

1000 Tea

Coffee
500
Danish

Donuts
0 Jan Fe b M ar Ap r M ay Ju n Ju l Au g Se p Oct No v De c

2500
Donut sales have been steady
prices for this vital ingredient
2000
Our new "holemeal" product
Expect great things from our
January, we will be offering 10
1500
zero calories) for just £1!

1000
 Expect great things from our
January, we will be offering 10
1500
zero calories) for just £1!

1000 Tea

Coffee
500
Danish

Donuts
0 Jan Fe b M ar Ap r M ay Ju n Ju l Au g Se p Oct No v De c

5
Our new "green" line of teas h
4
had some negative feedback
3 the bottom of each cup. We a
2 fright" promotion. Let's hope
1 sales as last year!
Overall score
0 1 2 3 4 5 6 7 8 9 10 11 12
May

Jul
Aug

Nov
Jan
Feb

Jun

Sep
Mar
Apr

Oct

Dec
complaints about the quality of our coffee we decided
ew things. We now proudly boast "three times the
y other brand" and have a successful line of herbal
es that we offer to anyone who has more than ten
ir loyalty card. When they have filled 10 cards we give
d edition "Sleep is for Wimps, I drink Donut Designs
!!".

ales have been sluggish. The Lego themed product did

with several complaints about the hard plastic
omer teeth. Children were very angy, as Lego purists
ales have been sluggish. The Lego themed product did
with several complaints about the hard plastic
omer teeth. Children were very angy, as Lego purists
go shouldn't be curved. We will try relaunching our
ith "Knuts about Denmark" promotion.

ave been steady, although the steady rise in "holesale"

vital ingredient pushed our prices up dramatically in August.
emeal" product is proving to be a big hit with our customers.
things from our new "0 Calorie" donut hole promotion in
will be offering 10 holes (zero fat, zero sugar, zero salt and
for just £1!
things from our new "0 Calorie" donut hole promotion in
will be offering 10 holes (zero fat, zero sugar, zero salt and
for just £1!

en" line of teas have been a smash hit, although we have

gative feedback about our signature "pond weed" surprise in
f each cup. We are already planning our spring "frogspawn
tion. Let's hope this year is a strong for pondwater green tea
ear!