Marketing Department:

Roles and Responsibilities:

Maintain existing clients and magnetize new consumers by assessing their requirements
and bearing in mind their purchasing power, buying behaviour, location etc.

Reviewing marketing actions with administration to contain strategy review reports, sales
analysis and forthcoming promotional plans.

Prospecting latest locations for property and reporting on chosen regions or cities and
their design, population and transport facilities.

Mounting yearly marketing plans with individual departments.

To enhance the quantity of sales by analysing the burden of markets.

Awareness of the products on sale.

Investigating and trailing new products.

Finance Department:

Roles and Responsibilities:

Calculating incoming and outgoing cash flows.

Expense of salaries, wages and invoices.

Undertaking performance evaluation, budgeting and reporting to administration.

Grounding of annual accounts and budgets. Liable for the assortment and distribution of
this information.

Advising on possible investments.

Be in charge of expenses throughout the company.

Calculating financial necessities needed to meet up objectives.

Both the marketing department and the finance department have a main role in
implementing organization’s strategy. With exacting gaze at the grocery industry some
manufacture will need to be purchased on a daily basis. Marketing will require providing
consideration to the sale tempo of fresh manufacture and from that quantifying the effort
needed.
Sales forecasts will also be a significant part of budgets being created by the finance
department as well as concerning to the labour necessary for the HR department. (Ltd.,
2013-2014)

TASK 4.2:

Finance:

In order to implement any strategic plan finance is constantly going to be a key resource
necessity. A budget can help begin the finance required for the plan and can frequently be
controversial. A capital budget will shape part of the procedure of alteration when an
organization selects to spend a lot in its apparatus. A departmental budget will be essential
to the dissimilar divisions of a company who are combating for their share of
organizational resources. A revenue budget is essential when the company is thinking
about building finance accessible for administration of new areas of development.

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All of an organization’s programmes, policies and plans will hold financial suggestions
hence suspicious financial planningwill be vital in order to profitably implement a strategy.

Human Resources:

Human Resource planning is one of an organization’s most significant resourcing areas and
will merely be successful if employees are considered as a key factor by administration. HR
planning should be measured in the similar way as investing in latest products, that is,
strategically. One of the key rudiments in HR planning is to have a functioning
organizational structure. When scheming the structure it is compulsory to distinguish tasks
into jobs related with supervisory and management control.

Employees planning are also compulsory in order to recognize the variety of structures
required in a company along with the quantity of employees needed. Human Resource
planning can be based on forecasts and statistics whereas employees planning can be
based around mutual planning i.e. If a product is to be phased out and a new product
launched then it may be compulsory to enlarge a guidance plan or set up for redundancies,
or on the other side recruitment.
R7d

Samsung invests around 9% of its revenue on R&D, in comparison to Apple’s which is 2.4%
of its revenue on the same. More than a quarter of all Samsung employee – 42000 FTEs –
Work everyday in R&D to forge new market trends and set new standards for excellence

Samsung electronics have developed an effective R&D system at headquarters and product
divisions. The engineers will work on long term project or multiple division projects at
corporate R&D lab. The lab used by them also is supported by Headquarter and Product
division.

In addition, Samsung also develop their R&D centers in various locations. This can help
R&D team to identify or observe future trends and opportunity for their technology
capabilities and key technologies. This capability is manage effectively by having extensive
training system to develop leadership talent. Sophisticated mechanism and evaluation
system also are being used to take calculated risk when exploring new markets. This action
shows that Samsung are very careful when explore new product opportunity. The team
also needs to develop contingency plans to prepare different scenario that might being
happen.

MIS

The MIS system in Samsung is an acronym. It stands for Management Information System.
This is a database where information is stored.

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Operations strategies:

The operations strategies are formed at the managerial level, where line supervisors, plant
head, inventory and production managers, are usually present (Kerzner, 2009). Each day
the production agenda is briefed and agreed upon by all, while IT mapping of the whole
process is mapped accordingly. The employees in Samsung are empowered to stop
operations if they find NC(non conformance) to the test reports in any of the phases of the
Samsung mobile assembly process. So each employee is a process owner, and is the
decision maker that is tactical in nature. End of the week, in Samsung is a consolidation of
figures, in the IT system where finished lots, rejected, WIP(word in progress) are being
reviewed by the group, and forward plans for the next week is done (Khanna, 2007).
The above operations management can be summed up in the following diagram shown
below.

The key elements in the Samsung electronics is market driven pull factor, and the challenge
is to maintain the cost effectiveness, which is aided through IT, where visibility enables to
make the production process agile. Samsung tries to sustain the system, through its
experience and technological knowhow

Finance level strategy

Functional level strategy is a response to operational level strategy. It advocates for the
business to see its management decisions as specific to a functional area of the
organization, such as marketing, human resources, finance, information management and
public relations. The advantages of this are that employees and resources can be assigned
to the tasks that best suit their skills and interests. If you have an employee with expertise
in HR, for instance, it makes logical sense to assign her to the human resources function
instead of the finance division. Functional level strategy aims to see people and resources
as an end in themselves, not a means to an end.

R&D

The memory chip industry is technology driven. A significant investment is requiredin R&D
at the product design stage. As illustrated in exhibit 1 Samsung Electronicshad maintained
its technology leadership by outspending its rivals in R&D by over1.5 to 20 times from
1998 to 2003,

which was possible thanks to the Samsung group’s

diversified portfolio that allowed it to take calculated financial risks.Since Samsung was
able to create and maintain technology leadership it was able toearn a very high premium
at the initial stages of a new product to recover its initialinvestment and if competitors
began producing the same product it could aggressivelylower prices to make it difficult for
followers to stay in the competition.