Samsung

Implementation of Strategy – Alignment with Balanced

Score Card

Strategy Balanced Action Plan Primary Recurring Capital Measurement Systems, Evaluation and
Scorecard Responsibility Expenditure Expenditure Model Control
Perspective As in
Organisation
Structure
B A V B A V MIS Review Periodicity
Report
Market Customers S2O3: CMO 5m 4.5m .5m 0 0 0 Portfolio Sales CEO Quarterly
Development Identify USD USD USD Analysis Report
business Model
opportunities
in developing
countries such
as India,
African
countries to
use solar panel
 technology

Backward Finance S2O4: Invest in CFO 15m 10m 5m 0 0 0 BCG Matrix Balance CEO Quarterly
integration overseas USD USD USD Sheet
acquisitions to
encourage
R&D
Market Learning S2O5: CMO 5m 4.5m .5m 0 0 0 Business Sales CEO Semi-
Development and Understand USD USD USD Process Report Annually
Growth and learn best Reengineering
processes of
partners and
use their
platform to
build a
stronger image
in new
countries
Product Learning S3O1: R&D 20m 4.5m .5m 0 0 0 Product Life Sales
Development and Introduce new Manager USD USD USD Cycle Report
Growth products given
that there is
minimal
resistance and
pressure both
internally and
from the
government
Joint Venture Finance S3O2: Leverage CFO Balance of
upon their Payments
strong ties with
government in
order to have
 less stringent
export and
import
regulations
Market Customers S3O3: Bid for CMO BCG Matrix
Penetration Government
projects in
South Korea on
LED lights, bio-
tech and green
technologies

Market Finance S3O4: Lobby CFO

Penetration the Korean
government to
achieve the
long term
plans