Strategic Management

8 STEP of ORAL PRESENTATION

1. Intro 2’: How company can gain competitive advantage
2. Mission Vision 4’: existing vs suggested, why, compare to others
3. Internal Assessment 8’: financial ratio, market positioning map, organizational chart
4. External Assessment 8’: PEST,
5. Strategy Formulation 14’: Most important a) Existing Strategies to be continued b) New
Strategies to be started
6. Strategy Implementation 8’: How to finance your recommendation
7. Strategy Evaluation 2’: BSC
8. Conclusion 4’: Contrast your strategic plan vs company’s existing plan

12 STEP COMPREHENSIVE WRITTEN ANALYSIS

1. Identify the firm’s existing vision, mission, objectives, and strategies
2. Develop mission and vision statements for the organization
3. Identify the organization’s internal strengths and weaknesses
4. Construct an IFEM
5. Identify the organization’s external opportunities and threats
6. Construct a CPM
7. Construct an EFEM
8. Prepare SOWT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, GS Matrix, and QSPM. Give
advantages and disadvantages of alternative strategies.
9. Recommend specific strategies and long-term objectives. How much they cost? Each
year projection? Compare your recommendations to actual strategies planned by the
company. Most important a) Existing Strategies to be continued b) New Strategies to be
started.
10. How your recommendation can be implemented? Prepare forecasted ratios and
projected financial statements.
11. Prepare BSC to show expected financial and nonfinancial objectives
12. Compare and contrast your strategic plan vs existing plan