1. concept of merchandising.

Merchandising is the promotion of goods and/or services that

are available for retail sale. Merchandising includes the
determination of quantities, setting prices for goods and
services,
creating display designs, developing marketing strategies, and
establishing discounts or coupons.....

2. merchandising function.

Merchandising is the planning, developing and presenting of a

product line ..

3. process of Merchandising buying..

4. procedure of selecting vendors

1. Analyze your business requirements

2. Search for a vendor
3. Write a Request for Proposal (RFP) & Request for
Quotation (RFQ)
4. Evaluating the proposal & selecting the vendor
5. Creating a contract negotiation strategy

procedure of building partnership

 ·0 identify the potential partner
·1 decide what level relationship you want to develop
·2 know your own organization
·3 recearche the partner potentail
·4 plan for first meeting and assess partnership viability
·5 stablish, manage and secure resources
·6 train and support
·7 evaluate

5. concept of own brand

an item package and marketed under any brand name of a
particular retailer , usually a large super market chain,rather
than that of manufacturer..it is also known as own label.

concept of manufacturer branding.

Common practice where a manufacturer markets a good or

family of goods under its own brand name(s). The objective is
to
attract and retain satisfied-customers whose loyalty may be
transferred to the manufacturer's other products.
6.Category management
is a retailing and purchasing concept in which the
range of products purchased by a business organization or sold
by a retailer is broken down into discrete
groups of similar or related products; these groups are known
as product categories.

7. role of p.

8. Labels
A label (as distinct from signage) is a piece of paper, plastic
film, cloth, metal, or other material affixed to a container or
product, on which is written or printed
information or symbols about the product or item. Information
printed directly on a container or article can also be considered
labeling.

9.retail communication
Retail communication refers to the programs or schemes
conducted by the retailers to inform the customers about their
product, services and also about there Retail store. • The main
motive of Retail Marketing communication is to increase the
customer base and to increase the sales volume of the company.

10.retail marketing mix

product price place promotion

11. targeting
Once the marketer creates different segments within the
market, he then devises various marketing strategies and
promotional schemes according to the tastes of the individuals
of particular segment. This process is called targeting. Once
market segments are created, organization then targets them.

Positioning

Positioning is the last stage in the Segmentation Targeting

Positioning Cycle.
Once the organization decides on its target market, it strives
hard to create an image of its product in the minds of the
consumers. The marketers create a first impression of the
product in the minds of consumers through positioning.
Positioning helps organizations to create a perception of the
products in the minds of target audience.
Ray Ban and Police Sunglasses cater to the premium segment
while Vintage or Fastrack sunglasses target the middle income
group. Ray Ban sunglasses have no takers amongst the lower
income group.
Garnier offers wide range of merchandise for both men and
women.
Each of their brands has been targeted well amongst the
specific market segments. (Men, women, teenagers as well as
older generation)

12. What Is a Point of Purchase – POP?

A point of purchase (POP) is a term used by marketers and
retailers when planning the placement of products for
consumers, such as product displays strategically placed in a
grocery store aisle or advertised in a weekly flyer. Similar to
this term is the point of sale (POS), which is the point
at which a customer purchases and pays for products, such as
on a website or at a store checkout. A POP is an area that
surrounds the POS, where you often encounter promotional
activity or other products.

13. Branding,
Branding by definition, is a marketing practice in which
a company creates a name, symbol or design that is easily
identifiable as belonging to the company.
This helps to identify a product and distinguish it from other
products and services
14.concept of Customer service
Customer service is the act of taking care of the
customer's needs by providing and delivering professional,
helpful, high quality service and assistance before,
during, and after the customer's requirements are met