BUSINESS PLAN

EXECUTIVE SUMMARY
Ice Cream Parlor is an establishment located in San Mateo National High School, Sinamar
Norte, San Mateo, Isabela. It expects to catch he interests of the customers, thus, plans to build a
strong market position in the school, due to the partners’ industry experience and mild competitive
climate in the area.
Ice Cream Parlor aims to offer its product at a competitive price to meet the demand of the
middle-to-higher income local market area residents.

MANAGEMENT PLAN
This reference documents project-specific quality assurance and quality control procedures
appropriate to the size, complexity, and nature of the product.
 Documenting customers expectations and consensus quality management objectives.
 Utilizing the expertise of the project delivery teams to determine the procedures necessary
to achieve the target level of quality.
 Ensuring that the customer endorses all quality objectives.
 Working with the customers needs and refining requirements in light of safety, fiscal,
schedule, and other constraints; considers the cost/benefit of all quality improvements.

COMPANY DESCRIPTION
Earned with nothing but love for their school, G11Mendel opened their business, Ice Cream
Parlor. The business was established on the month of July 2019, located at San Mateo National High
School, Sinamar Norte, San Mateo, Isabela.
Ice Cream is a popular sweet summer, refreshing dessert among Filipinos. And so, the team
came up to an idea of putting up a business, which became the Ice Cream Parlor. It is only a starting-
up business but the team hopes for more.

PRODUCT AND SERVICE PLAN

Product - having creativity, innovation and also unique. Must be attractive enough to pursue
customers and encourage them to buy. Our product has the characteristic of uniqueness and better or
even of the best that is available on the market.
Service - service is one of our priority that must be done correctly and perfectly. We will
handle it care

MISSION AND VISION

MISSION
Within the varied world of confectionery, Ice Cream Parlor is known for its exceptional and superior
quality sweets. We actively respond to new trends and continue building on the foundations of
nostalgic products. Confectionery made by Ice Cream Parlor puts a smile on your face.
VISION
Ice Cream Parlor endeavors to offer the broadest range of flavor experiences to the widest target
audience within the confectionery market, through the sustainable use of production resources. Quality
in every aspect plays a key role. Lifelong yearning ensures that we develop talent and strive for
continuous improvement. We respect, inspire and support one another.

BUSINESS OVERVIEW
“A Good Business without Planning can’t create a Good Foundation”
Our product is a weapon to a battle. Weapon through the hot climate. It can relieve stress.
Our business aims to relaxed and relieved our customers.

*The Business
Our business which entitled Ice Cream Parlor is an innovated Ice Cream. Not just a simple ice
cream but an innovated one. Also not because it is innovated, our product can now create big hole in
customer’s pocket because our product is affordable. Our product can satisfy you and can bring
relaxation.

*The Staff
 Our team is compose of 8 members that lead by Joan M. Belvistre. This team not just selling
a product to earn profit but the team is selling a product with a heart. They cooperate with each other
at all times. They help in the things they could help.because they stand for, This is not about
competition, it’s about the cooperation.

*Added Service/s
The product of ours is not just simple. We also have added services.
 Free Chocolate syrup, sprinkles, and marshmallows.
 If been ordered, hand-to-hand delivery.

MARKET ANALYSIS
For the team as a businessman/woman, team considered and to analyzed the market place
where the business who’d be putted. Team considered the number of population in an area. Team also
considered the wants and needs of the customers and the market itself. Where and when would be the
business putted.

COMPETITIVE ANALYSIS
Even if we say that it is not a competition, team must also be wise. Team need to know the
strength and weaknesses of the competitors. Not to surpass them but for the team and your business to
be successful.
Don’t compete to other. The team must be creative on their own ways. Consider your
competitor as a challenge. Team must strong enough to overcome it. Team must be wise to lift high, to
boost and to develop more the business.

MARKETING PLAN
Business Objectives Marketing Priorities Marketing Goals Key actions
The team must pin the Team would be *To sell the product *When something is
bull’s eye. Tam would consider the top *Goal is to be missing, there would be
achieve the presented priorities in the market, successful in the market a replacement.
goals. Also, objective of the most important selling. *when a customers
the team to earn or gain matters to buy for the suggest thing that can
profit. business or in the help to the business,
market itself. team would be listen to.

OPERATIONAL PLAN
 Develop Process, Framework and Templates. Finalize planning process, frameworks and
templates for one district plan and college operational plans; reviews, synthesize and current
plans.
 District-wide Input, Feedback and Review. Board review mission and vision. Draft a
plan with districtwide core goals; seek input from select internal and external stakeholders,
colleges; target and request strategic feedback; use multiple modalities; revise district
planned goals.
 College Input, Feedback and Review. With college’s leadership, strategic planning leads
review and refine district core goals; further develop, specify, refine college operational
plans, align college subunit operational plans.
 Board Approval, Communications and Dissemination. Present district strategic plan
and college plans to board for review and approval, communicate key messages.
ORGANIZATIONAL PLAN

CEO

Vice
President

Manager Staffs Labourers

FINANCIAL PLAN
Total Expenses Raw materials Wages Miscellaneous
expenses
Php. 10,567.00 Php. 2,144.00 Php. 6,767.00 Php. 1,656.00

Total revenue
Total Income Php. 16,123.00
Gross Margin Php. 16,123.00
Figure 101
GROWTH PLAN

 Executive summary - It expects to catch he interests of the customers, thus, plans to build a
strong market position due to the partners’ industry experience and mild competitive climate in
the area. Ice Cream Parlor aims to offer its product at a competitive price to meet the demand of
the middle-to-higher income.
 Market analysis - having the market information as well as advertising and having a page on
social media and network.
 SWOT analysis
 Strength - popularity and own creativity. Always creates innovation. Uniqueness.
 Weakness - lack of customers.
 Opportunity - advertise more and more and must be charismatic. Must use also Forecasting
and Trend Method.
 Threats - lacking of suppliers, scarce of materials and ingredients and having natural
calamities such as typhoons, landslides and etc.
 Team information - showed as an organizational chart.
 Financial plan - showed as in Figure 101
 Operation and management plan - duties, responsibilities must be done in order and in time.
Following the schedules and having the time management is strictly followed. Objectives and
goals in operational and management plan must meet.
CONTINGENCY PLAN
1. EVENT - the organizers identify major risks that could detail the event that could respond to risk
and prepare for steps.
2. OPERATIONS - identifies risks to the monthly production targets that could estimate risk
probability.
3. BUSINESS CONTINUITY - the process of continuing business operations in the event of disasters
and other high impact issues. In this case, a continuity plan may be structured by scenario as opposed
to the risks that can trigger such scenarios. It is also common to include an analysis of impact for each
risk.