TOURISM IN VENICE –

THE SAVIOR OR THE SCOURGE

GROUP MEMBER

• LE MINH NAM
• VU QUANG HUY
• PHAM THANH CONG
• NGUYEN HAI NAM
CASE CONTENT

• Venice is a city that is popular for tourist destination, with approximately 15 million visitors
each year.
• Because of tourism, the city is facing some major problems:

+ Too many cruise ships coming into the city.

+ Seasonal flooding in the winter knowns as acqua alta (high water)
+ Renovation funds is not enough for upkeep and repair of the city.
The government earn renovation funds by letting corporate sponsors to erect billboards near
tourist attraction
CASE CONTENT

-In this case, there are four perspectives of solving the problems of tourism in Venice.
-The debate here is that:
Is Tourism the Savior or the Scourge of Venice?
I. CRITICAL-
THINKING ISSUES
• Negative effects of cruise ships.
• Lack of funds required to renovate.
• Billboards.
I. CRITICAL-THINKING ISSUES

• Is Venice dying too much from tourism?

• Should tourism be limited?
• Should Venice allow specific tourists or change the type of tourism?
• Does Venice need money from advertising?
II. DIFFERENT POINTS OF VIEW ON THE ISSUE

• Vicenzo Casali (native of Venice, architect): the advertising billboards serve a different
purpose. Rather than saving Venice, it serves to promote businesses.
• Nathalie Salas (mkt consultant living in Italy): Passive tourism is a threat to Venice.
Venice is becoming standardized (it offers branded entertainment such as the Hard Rock
Cafe) which makes the city loses it uniqueness.
• Jana da Mosto (Venice resident): Venice cultural riches provide energy and resources for
socioeconomic development that attracts creative people. These people will have to
further develop socioeconomic and economic.
II. DIFFERENT POINTS OF VIEW ON THE ISSUE

• Dominic Standish (author): sees tourism in Venice as an opportunity instead of a threat.

• Bad city management and public policy.
• Modernize accommodations and develop facilities.
• Transportation.
• Teressa City.
 III. SHOULD COMPANIES THAT CONTRIBUTE
TO HISTORIC RENOVATION BE ALLOWED TO
PLACE ADVERTISING ON THE BUILDINGS?

• Tourism is Venice's main source of revenue.

• Using historic pictures and style for their advertisements
IV. IS TAX ON TOURISTS STAYING IN THE CITY A FAIR
AND EFFECTIVE WAY TO GENERATE REVENUE AND
LIMIT THE NUMBER OF TOURISTS?
• Reasons
• Effective
• Benefits
IV. IS TAX ON TOURISTS STAYING IN THE CITY A FAIR
AND EFFECTIVE WAY TO GENERATE REVENUE AND
LIMIT THE NUMBER OF TOURISTS?
V. VENICE’S TOURIST OFFICIALS SHOULD USE MARKETING
COMMUNICATIONS TO PROVIDE INFORMATION THAT WOULD
DIRECT VISITORS TO AREAS OF THE CITY THAT ARE “LESS
TOURISTY”?
• Introduce new places as “secret” and “special” places can attract tourists.
• More shops will be opened in these areas, create employment for people of Venice.
• Reduce the number of visitors that come to damaged areas.
• The revenue come from this can be fund for the upkeep and repair of the city.
THANK YOU FOR YOUR
ATTENTION!
QUESTIONS?

• What are CRITICAL-THINKING ISSUES in Venice?

• What are benefits when improved tax?
• What do you think about billboards in Venice?