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IntroductIon…
A cruise ship is a passenger used
for pleasure voyages.
Cruise ships are destinations in
themselves With features and
amenities comparable or superior to
land-based resorts.
Cruising is remarkably affordable
and one can enjoy his/her dream
vacations.
HIstory…
Cruise tourism made
its small beginnings
in 1839 as part of the
fortnightly crossing
mail service between
Liverpool and Boston.
The twentieth century
compete for
progressively larger
and faster passenger
ships.
The concept of „tourist ship passengers‟ was
enhanced with value additions to the
accommodations and activities.
Cruising is a unique
tourism product, a
blend of the 5A‟s
5 A’s of Cruising
Attractions
Activities
Access
Accommodation
Amenities.
Types o f cruises
Ocean Voyages: A one-way passage from one point to
another over a major body of water.
Standard Cruises: An open water cruise may be one-
way or round-trip with several ports of call.
River/Canal Cruises: River and canal cruises are
closely linked to the culture and heritage of the country
being toured.
Destination / Expedition Cruises: based on the
destination to be visited.
Day Cruises: Day cruises are typically a cruise
experience of 15 hours or less.
Contemporary Cruises: These cruise lines typically
have resort-style facilities with heavy emphasis on ship-
board activities.
Luxury Cruises: offering high style luxury with
emphasis on destinations and ship-board amenities.
Specialty Cruises: Adventure-style cruising with a
heavy emphasis on destination, education, and off ship
PROFILING OF CRUISE LINERS
Carnival
Corporation:
Carnival is a global
cruise company and
one of the largest
vacation companies in
the world. Carnival
Corp is the most
profitable company in
the leisure travel
industry.
Royal Caribbean
International:
Founded by three
Norwegian shipping
companies in 1969
,the second-largest
cruise operator in the
world.
Star Cruises: Star
Cruises has fulfilled
regional aspirations
to establish the cruise
industry in the Asia-
Pacific region. Star
Cruises has become
the world‟s third
largest cruise
company.
Disney Cruises:
Vessels operated
under the Star
Cruises. The
Disney Cruise
combines the magic
of a Walt Disney
resort vacation with
the romance of a
sea voyage.
Cruise Lines ,India
GOA: The most common one is the Super Star Libra. It‟s
complete with a restaurant, bars, and sports centre.
Socio-cultural impact:
creating problems associated with overcrowding and congestion.
Increasing exposure of the local communities to large amounts of
tourists on a consistent basis thus creating tension among locals
who feel they have lost their privacy.
Loss of ability to preserve traditional cultural behaviour.
MarketIng…
A Cruise Tourism Strategy should be designed to attain 2 key goals: