A

PROJECT REPORT

ON

“Customer Attitude towards PVR Cinema- A Study in Raipur

City”

SUBMITTED TO

(2013-2014)

In Partial fulfilment of the requirements for the Award of Degree of

Bachelor of Business Administration
(BBA)

PROJECT GUIDED BY: - SUBMITTED BY:-

Mr. A.K. JHA Jitesh kumar sahu

(H.O.D) B.B.A 6th Semester
Management Department

Vivekanand Mahavidayalaya, Moudhapara

Affiliated to Pt. Ravi Shankar Shukla University,
Raipur (C. G.)
\
 DECLARATION

I, Jitesh kumar sahu, a student of BBA 6th semester in the year 2013-
2014 hereby declare that, I have undergone project on topic “Customer
Attitude towards PVR Cinemas- A Study in Raipur City”. This report
is an original work carried out by me and the report has not been
submitted to any other university for the award of any degree or
diploma.

Date Jitesh kumar sahu

BBA 6th semester
2013-14
 Preface:

The important of an academic course would gain advantage

and acceptance of the true form, through practical experience. Hence it
is quit to put the theories into talk. It is rigidly accepted that the
theory widens one’s thinking horizons viz. Concept of marketing
philosophies, but practice indicates the modern marketing and used in
variety of setting of product.

The training programmes are designed to give the managers the

future of the corporate happening and work culture. These real life
situations are entirely different from the stimulated exercise enacted in
an artificial environment inside the training programmers and designed.
So that the manager to tomorrow do not feel ill case when the time
comes to shoulder responsibilities. So the practical experience is very
much necessary this is made possible with the training project in a
study of “Customer Attitudes towards PVR Cinemas- A Study in
Raipur City”.
 Acknowledgement

My credit cannot turn into reality without the valuable help

and guidance of number of people both explicitly and implicitly
contributed to completed this project. I take of this opportunity
with immense pleasure and profound privilege to offer heartily
thank to Mr. Chitranjan malick, Cinema manager, PVR
Cinemas, Magento mall, Raipur (C.G.) for helping me to carry
out the project successfully through untiring guidance as my
project head. I place on record my deep sense of gratitude to
Mr.Ashok Kumar jha (H.O.D) of the Management Department
for his warm encouragement I would also like to express my
gratitude to Miss. Yogita vaishnav and Miss.Varsha bafna
(Assistant Professor) for her expert guidance on the
technicalities to the project.
At last I want to thank to my family member
and my all friends for their kind support.

Jitesh Kumar Sahu

BBA 6th semester

 “INDEX”

CHAPTER-1

1.1 INTRODUCTION

1.1.1CUSTOMER ATITTUDE TOWARDS PVR CINEMAS 2-3

1.1.2 ENTERTAINMEENT INDUSTURY 4

1.2 INTRODUCTION OF THE COMPANY

1.2.1 COMPANY PROFILE 6-11

1.2.2 MISSION, VISION, VALUES 13-14

1.2.3 ORGANIZATIONAL STRUCTURE 16-19

1.2.4 LOCATIONS 21-23

1.2.5 COMPETITORS 25-28

1.2.6 4 P’S OF PVR 29-32

CHAPTER-2

2.1 OBJECTIVES OF THE STUDY 34

2.2 NEED OF THE STUDY 35

2.3 LIMITATION OF THE STUDY 36

CHAPTER-3

3. RESEARCH METHODOLOGY 38-39

 CHAPTER-4

4. DATA ANALYSIS AND INTERPRETATION 41-53

CHAPTER-5

5.1 FINDING & SUGGESTION 55-57

5.2 CONCLUSION 59

CHAPTER-6

6.1 ANNEXURE

6.1.1 QUESTIONNAIRE 61-63

6.1.2 BIBOLOGRAPHY AND WEBLIOGRAPHY 64