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    Tania Bf
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    Seth Godin is a marketing consultant known for coining the terms "permission marketing" and "ideavirus". He provides examples of these marketing strategies through his own website, where visitors can read or share summaries of his book online, or order a hard copy from Amazon. By openly sharing his ideas online, Godin receives opportunities like speaking engagements and consulting work, allowing others to learn more about "unleashing the ideavirus".

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    Seth Godin is a marketing consultant known for coining the terms "permission marketing" and "ideavirus". He provides examples of these marketing strategies through his own website, where visitors can read or share summaries of his book online, or order a hard copy from Amazon. By openly sharing his ideas online, Godin receives opportunities like speaking engagements and consulting work, allowing others to learn more about "unleashing the ideavirus".

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    3 views1 page

    Business 2 Business

    Uploaded by

    Tania Bf
    Seth Godin is a marketing consultant known for coining the terms "permission marketing" and "ideavirus". He provides examples of these marketing strategies through his own website, where visitors can read or share summaries of his book online, or order a hard copy from Amazon. By openly sharing his ideas online, Godin receives opportunities like speaking engagements and consulting work, allowing others to learn more about "unleashing the ideavirus".

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    © All Rights Reserved
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    of 1

    ALANIS LECOURTOIS EMILIANO

    BOLETA: 2015400029

    CUESTION

    1. What does Seth Godin do?

    The marketing consultant who coined the terms permission marketing and
    ideavirus, provides a powerful example of the tools he teaches by the way he
    markets himself.

    2. Where can you order a hardbound book?

    His Web page is hot-linked to Amazon.com, where you can order a hardbound
    book, but the text is also online in toot and summary form.

    3. What can visitors do in his page?

    Visitors can scroll through the text, download sections, or even e-mail in to their
    friends.

    4. What does he receive?

    He receives speaking engagements, invitation to join boards of directors, and


    numerous opportunities to consult.

    5. Where can you learn more about “unleashing the ideavirus”?

    www.bookreporter.com/ideavirus/index.htm

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