Actividad de aprendizaje 7

Evidencia 5: Ejercicio práctico “Advertising and web page”

PRESENTA:

Luis Eduardo Molina Revelo

ASESOR:

Carlos Andrés Chilatra Lozano

SERVICIO NACIONAL DE APRENDIZAJE SENA

NEGOCIACIÓN INTERNACIONAL - 1667887
SENA VIRTUAL
COLOMBIA
ABRIL DEL 2018
 Actividad de aprendizaje 7

Evidencia 5: Ejercicio práctico “Advertising and web page”

1. Haga un breve análisis sobre la imagen publicitaria que se observa a continuación, y

en base a ella describa en inglés: el producto, la población a la cual va dirigido y la
presentación de este, utilizando adjetivos positivos, comparativos y superlativos.

Fuente: SENA

 The product offered in the image is a hamburger (fast food), usually this kind of
advertising is aimed at young teenagers, college students or children, in order to
captivate their attention and have their parents buy them this product or in case the
university students go with their friends and do not cook, and thus eat something
delicious; I can also see that they make a promotion that is the hamburger + potatoes
+ soda combo, with this it attracts more customers because who does not like the
economic and of course with a good flavor, and without having to cook..

2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada una de
ellas haga un análisis, una breve descripción en inglés de sus características técnicas y
complete los aspectos que se le solicita a continuación:
  Image 1:

Price: $139.000

Target market: Are women and men who want to lose weight, without going
exercise or dieting.

Product features: This product has as a main ingredient FORSKOLINA to stimulate

the process of decomposition of fats, has bitter orange extract stimulates weight
loss, improving physical fitness, reaffirming muscle mass and generating a
significant increase in amino acids, also contains
GARCINIA that contributes to reduce the accumulation of fats in adipose tissue and
helps suppress appetite in a natural way and AFRICAN HAND EXTRACT The
function of this in the Lipoblue tablets is to increase metabolism in a natural way,
acting as a suppressant of appetite.

 Image 2:

Price: $12.742

Target market: The target market is anyone with pest problems whether mosquitoes,
cockroaches or others his helps to quickly put these unwanted animals, preventing
them from reproducing or trying to bite someone in our family and make them sick.

Product features: Raid® Kills Flies and Mosquitoes Without Odor is the safest
solution against mosquitoes. Its innovative formula is highly effective and without
the chemical odor of traditional insecticides.

Five benefits in one

• Instantly kill
 • Kills hidden mosquitoes

• Does not leave odor

• Help protect you from mosquitoes that could transmit dengue

• Easy to use

3. Elabore una sección en inglés de la página web corporativa, realizada en la Evidencia

4: Página web corporativa de la actual guía de aprendizaje, traduzca las secciones
más relevantes de la página, de manera que pueda ser un canal de información para los
clientes de habla inglesa, tenga en cuenta la gramática y el adecuado uso del
vocabulario.

Gulupa Express inc.

We are a company dedicated to the processing and commercialization of

exotic Colombian fruits.
Our product offerings are 100% natural and based on fruits such as: Gulupa

From this exotic fruit and the combinations of some of its components, we have
developed presentations in pulps, jellies, preserves in syrup and Suffle of
Gulupa, which make up a new consumption alternative.

Mission

We are the number one company in the production and marketing of

Colombian nutritious exotic fruits such as Gulupa, we have the best processes
in selection of raw materials, production, packaging and preservation,
guaranteeing the safety and reliability in each product providing our consumers
all health, nutrition, prevention and energy.

Vision

By 2015, our company's products will be recognized in all niche markets for
their properties, nutritional benefits and excellent quality; All our customers and
suppliers will recognize us for our compliance and responsibility.

To establish itself as a leading company in the elaboration of derivatives of the

Gulupa that allows the penetration in the National and International market..