ENGLISH FILE-THIRD EDITION-BIG TEST ON UNIT 9

I. Write on the line or tick A, B, or C to complete the sentences. Sometimes there are several correct
solutions for a sentence! 20 points
1. I went to the Tourist Information office ________ ask for a map.
A for      B to      C in order     
2. The company are expanding ________ increase their market share.
A for      B so that      C in order to     
3. ________ it was pretty cold, we decided to have a picnic on the beach!
A In spite of      B Even though      C Despite     
4. The company is opening overseas offices ________ they can access the global market.
A for      B so that      C in order     
5. I booked the tickets online ________ I could get a cheaper price.
A so as      B so that      C for     
6. ________ the mosquitoes, we had a good night’s sleep.
A Although      B In spite of      C Even though     
7. ________ that I’m not keen on ice-skating, I quite enjoyed myself.
A Despite the fact      B Although      C Even though     
8. I like reading books on philosophy, ________ I sometimes find them difficult.
A in spite of      B though      C despite     
9. Gary came into college at nine o’clock ________ a meeting with his tutor.
A for      B so as to      C to     
10. Tina left work slightly early ________ miss the start of the talk.
A to not      B so as not to      C in order not     
11. The beach resort was a bit disappointing, but our accommodation ________ very good.
A are      B were      C was     
12. ________ in my grandmother’s house was sold at auction when she died.
A A furniture      B The furnitures      C The furniture     
13. Could you give me ________ advice on what kind of bike I should buy?
A an      B some      C some pieces of     
14. I need to buy ________ to go with this jacket.
A a new trousers      B a pair of new trousers      C some new trousers     
15. There were two ________ left on the baggage reclaim, but neither of them were mine.
A luggage      B luggages      C pieces of luggage     
16. I’ll have to get ________ for my interview – I haven’t got anything suitable.
A a new cloth      B a new clothing      C some new clothes     
17. The staff ________ very friendly and polite.
A is      B are      C will     

II. Complete the words in the sentences. The first letter is always given. 17 points
1. It’ a huge chain with over a thousand b___________ across the country.
2. We’ve kept the business small but it’s time now to e___________ into bigger markets.
3. The annual board meeting is held in the h____________ office in London.
4. I had to close the shop because it wasn’t making a p__________.
5. What’s the name of that actor? He’s in that TV c_______________ for coffee.
6. We do b____________ with companies all over the world.
7. If we don’t act soon we’ll be taken o________ by a multinational company.
8. If a sportsperson e____________ a product, it can go wrong if they start to perform badly.
9. Don’t believe those adverts, they’re totally m__________________.
10. If we m____________ the two companies, it will cost less to run one big company.
11. A c_________ is a group of shops owned by the same company.
12. Somebody who receives a service from a professional person is a c_____________.
13. The digitally changed details in a photograph are a________________.
14. When something doesn’t work any more it f____________.
15.The person with the highest rank in a company is the C__________E____________O____________.
16. A synonym for dangerous is h________________.
17. When taxi drivers make tourists pay more than they should they o_______________ them.
III. Write the words in brackets with the correct prefix or suffix. 15 points
1. a main character in a book or film who isn’t heroic (hero) = ________
2. the area around where you live (neighbour) = ________
3. not getting a high enough salary (paid) = ________
4. somebody that doesn’t smoke any more (smoker) = ________
5. to sleep longer than you intended to (sleep) = ________
6. water that can be drunk (drink)= _____________
7. to say a word wrongly (pronounce) = ________
8. food that is still a bit raw (cook) = ________
9. a city that is too big (city)= ________
10. the result of making something better (improve) = _______
11.the underground in the USA (way)=___________
12. a country where two languages are spoken (lingual)= ____________
13. the opposite of hopeful (hope) = _____________
14. a raincoat that cannot get wet. (water)= _____________
15. a place where many nations live together (cultural) = ______________

IV. Form a NOUN from the following words. 21 points

1.ignorant- 2.to believe- 3.long-
4.to employ- 5.convenient- 6.to choose-
7.hot- 8.a race- 9.friendly-
10.to die- 11.high- 12.excited-
13.to think- 14.strong- 15.a brother-
16.hungry- 17.to intend- 18.weak-
19.to lose- 20.alcohol- 21.to succeed-

V. Write six things that- in your opinion- are important when making a good advertisement. 5 points

VI. Write 3-3 expressions with DO and MAKE connected to the world of business and money. 6 points

VII. Complete the following sentences with your own ideas. 6 points

1. We are working very hard so that

2. My husband isn’t making very good progress in English even though
3. They watch films in French in order to
4. Jen passed her Chemistry test despite
5. We stopped at the café for
6. In spite of the fact ,he carried the heavy furniture to the top floor.
VIII. Read the article about television advertising. Five sentences have been removed. Which sentence A-F
fits each gap (1-5)? There is one extra sentence you do not need to use. 10 points

A Brief History of Television Advertising

Every day the average person sees 20 minutes of adverts on television or on their computer. But how did this
come about? Commercial broadcasting was originally developed as a means for companies to sell radios, where
radio-manufacturing companies also owned the radio stations. But once they realized that many households were
listening to their radios a significant amount of time every day, other organizations started to explore this medium
as a way to get their message across to the public. If one has to choose a single event that began the era of radio
broadcasting, it would probably be the radio programme broadcast by station WEAF in New York City on August
28, 1922 (-----1-----) By Christmas of that year, several other major New York department stores were also
running advertisements for their stores.

By the late 20s radio advertising had advanced in a dramatic way. It was now dominated by advertising agencies
who took control of the schedules by buying the available air time – those valuable minutes and hours during
which they could reach the public – and selling it to their customers. They also handled the creative aspects of the
commercials and programmes. (-----2-----) These efforts paved the way for the birth of television advertising that
would begin in a few more decades.

Television advertising didn't really take hold until the late 1940s. As television was totally new – offering both
sound and moving pictures – the advertising industry moved into this area cautiously as they were not sure what
methods would work best to promote their clients’ products on television. (-----3-----) Or perhaps it was a case of
taking an entirely new approach to reach the television audiences in a meaningful and effective manner.

After many surveys, the advertising agencies determined that the most effective way to reach consumers with a
strong message would be by creating shows that featured a single product or a line of products from a single
company. From this idea came the typical television shows of the 1950s, including such titles as Kraft Television
Theater and Colgate Comedy Hour. As with radio, these television programmes were produced by advertising
agencies for their clients, rather than the studios as is normal practice today.

This practice worked really well for the clients for a while. But as the television gained more popularity and there
were more people watching it, the television networks were raising the costs of doing business. This pressure
connected with the cost of delivering a production through television forced a massive change in the relationship
of all the parties involved. (-----4-----)

NBC executive Sylvester L. "Pat" Weaver came up a with a solution that would work and would also be very
favourable to the networks. He introduced the "magazine concept" of television advertising. In this arrangement,
the sponsors would purchase blocks of time (typically one to two minutes) in a show rather than be a sponsor for
an entire show. This idea would allow a variety of sponsors – up to four was the number imagined – for a show.
Like a magazine, the networks would now control the content as no one advertiser would "own" a particular show.

By 1960, the magazine concept dominated television advertising, as it has ever since. Instead of relying on
audience identification with a specific show, sponsors now spread their messages across the schedule in an effort
to reach as many consumers as possible. Being able to reach a broader segment of the population proved to be
very effective for the sponsors.

More than 30 years later, online advertising came onto the scene. (-----5-----) Another is the efficiency of the
advertiser's investment. Online advertising allows for the customization of advertisements, including content and
posted websites.

Many people find advertisements annoying, complaining that they interrupt their enjoyment of a television
programme for example. But perhaps we should appreciate the long way they have come since the 1920s.

A One major benefit of this type of advertising is the immediate publishing of information and content that is not limited by
geography or time.
B A solution had to be found if this very powerful advertising medium was to continue to be financially possible for the sponsors.
C This idea was originally resisted but after a bit of experimentation, they found that this method would work well for packaged-
goods.
D This was a ten-minute advertisement for suburban apartment housing.
E Should it still be treated as radio advertising but with pictures thrown in?
F In fact, they even created entire series that were designed to sell one product or another.