PRODUCT DESIGN CONCEPTS – Dr. RAVI C.

GUTTAL
DIRECTOR, CIPD
VALIDATION & VERIFICATION KLE TECHNOLOGICAL UNIV.
TOPICS
 Functional Design

 First Order Design Analysis

 Quick and Dirty Prototypes

 3-D Model and Higher Order Design Analysis

Virtual Prototyping

Physical Prototyping
FUNCTIONAL DESIGN

FUNCTIONAL ANALYSIS

DIVIDE AND CONQUER

BLACK-BOX DESIGNS

FIRST CUT DESIGN OF INTERFACES BETWEEN

FUNCTIONAL MODULES

© KLE TECHNOLOGICAL UNIVERSITY - CONFIDENTIAL 3

FUNCTIONAL ANALYSIS – EXAMPLE

Functional Means
Decomposition

Provide
comfortable
Rubber grips Foam sleeve Knurled surface
grip Formed molds

Hold ink
Simple cistern Cistern with plunger refills cartridges

Transfer ink
to paper
Traditional nib Ball point Felt tip
FIRST ORDER ANALYSIS

CALCULATE – FORCE / TORQUE / PRESSURE/ TEMPERATURE / FLUID FLOW

USE BASIC STRENGTH OF MATERIALS, KINEMATICS, KINETICS, APPLIED

MECHANICS, FLUID/THERMAL DYNAMICS AND POWER TRANSMISSION
PRINCIPLES

USE TOOLS SUCH AT MATHCAD, MATLAB, MS-EXCEL

REFER TO EXISTING ENGINEERING STANDARDS AND PRIOR DESIGNS

BASIC DIMENSIONING OF THE PRODUCT

© KLE TECHNOLOGICAL UNIVERSITY - CONFIDENTIAL 5

Q & D PROTOTPYES

© KLE TECHNOLOGICAL UNIVERSITY - CONFIDENTIAL 6

 VIRTUAL PROTOTYPING – ROAD-MAP

Check for Kinetic analysis Acoustic analysis Aero-Acoustics

CAD MODEL

CFD Model
FEA – BEM Model
MBD Model
fouling NVH analysis Vibration Engine cooling
Tolerance stack Ride quality analysis analysis
analysis Fatigue analysis Aerodynamics
force
Volume + calculations Life calculations evaluation
Weight HVAC analysis
Styling
Kinematic
analysis

K.L.E. SOCIETY’S
B.V. BHOOMARADDI COLLEGE OF ENGINEERING & TECHNOLOGY, HUBLI – 31 7
DEPARTMENT OF MECHANICAL ENGINEERING
PHYSICAL PROTOTYPING - METHODS

Component level testing

Product level testing

Accelerated Design Verification (ADV)

Correlation between physical and virtual vital for fidelity

of results

K.L.E. SOCIETY’S
B.V. BHOOMARADDI COLLEGE OF ENGINEERING & TECHNOLOGY, HUBLI – 31 8
DEPARTMENT OF MECHANICAL ENGINEERING