What is Packaging?

packaging

noun

1: an act or instance of packaging something or someone: such as

a : the enclosing of something in a container or covering … damage caused by static charge during

packaging, storing, and shipping. — Chemical & Engineering News

b : the presentation of something or someone to the public in a way that is designed to be attractive or

appealing This is public relations: the packaging of ideas, the execution of them, and the media coverage

surrounding them. — Robert Z. Chew

2: material used to enclose or contain something … the flashy packaging popularized by mass

merchants. — Jan Stafford; also : a covering wrapper or container : 1package the manufacture of food

packagings
Product: Samsung Galaxy A80 Blackpink Edition

The Galaxy A80 BLACKPINK Edition comes bundled with BLACKPINK-themed Galaxy Buds and Galaxy

Watch Active, along with the group’s latest album, stickers, exclusive themes, and a 6-month

subscription to VIU for Samsung Members.

Blackpink is undeniably the it girls of today's generation, they're the most popular kpop girl group and

the first ever kpop goup to perform at Coachella and be widely known in Hollywood compared to the

ones that came before them. In line with that, Samsung was smart enough to use them as a marketing

tool to sell their Galaxy a80 because the group has endorsed and collaborated with several high-end

brands including Puma, Reebok, Louis Vuitton, Adidas, Dior Cosmetics, Moonshot, St. Scott London,

Shibuya 109, Tokyo Girls Collection x CECIL McBEE, and Sprite Korea. On July 28, 2018, the group ranked

first for brand reputation based on analysis by The Korea Reputation Research Institute. In November

2018, Blackpink became a regional brand ambassador for a Singaporean e-commerce platform, Shopee.

Forbes Korea Power Celebrity has named them the most influential celebrities of Korea in 2019.

Blackpink or Kpop in general is known to have a lot of merchandise that really sells with the fandom and

Samsung incorporated that strategy with their phone so that fans will buy their product wether one

needs a phone or not.

It's also notably very pink and "girly" so wether one is a blackpink fan or not, girls or people who really

like the color pink will buy this product. The target market of this product are blackpink fans which based

on their album sales and concet ticket sales, are a lot. They sell millions and so this phone will probably

sell too.