Actividad de aprendizaje 3

Evidencia 2: Market Projection

 Elabore en inglés un mapa conceptual del tema visto en el primer material

complementario indicado.

Market Share Projection Tips for

Small Businesses

1. Determine Market Size

Market Share Projection is How Can a Company Project
Similar to a Gap Analysis its Future Market Share?
2. Determine Current Business
Relative to Potential Business
market study a serious example
“Performing a through questions
3. Determine Current Market
Gap Analysis on a
Share
Sales Territory”.
 Realice un resumen en inglés que contenga como mínimo dos párrafos, de la
lectura del segundo Material complementario mencionado anteriormente.

8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

Everyone and anyone who is a marketer wants to be a marketing success. So is

there any shortcut to achieve such success? Yes there is. It is to form the perfect
marketing plan. And the success of a Marketing plan depends on one word –
Information. Information is the key to the success of a Marketing Plan.
1) Explore – Many marketing plans over years have become successful
because they explored a variety of ideas and plans, not only in their own
sector but also in other industries.
2) Analyse your customers – The 2nd step is elementary. I mention the
importance of customer analysis in a previous post. You may refer the
same. I do emphasize that your customers are your best consultants.
3) Analyse your competitor – Who are your competitors and what are they
doing to attract customers? You don’t want to end up as a ‘me too’ brand.
4) Analyse yourself – In a business plan this step comes first. However, in
case you are thinking of a marketing plan, then it comes after you have
observed your customers & competitors and you have the complete data in
hand.
5) Prepare your marketing plan – Now is the stage where you need to use
your data and formulate a strategy. However just deciding on a strategy is
not enough.
6) Implement – You are ready to implement the plan. However, don’t forget
the contingency plan.
7) Follow up – You have now implemented the marketing plan. But what is the
reaction of your customers? Are they satisfied with it, or was it a
disappointment to them? Once you have the customer feedback, you can
improvise in your future plan.
8) Explore other opportunities – Your customers do not expect the same
things again and again from you. On the contrary the more varied you keep
it, the better is the response from customers.