Sports Events Business: in Partial Fulfillment of The Requirement For The Degree of

SPORTS EVENTS BUSINESS
Project Report
In partial fulfillment of the requirement for the degree of
B.SC. HOTEL & HOSPITALITY MANAGEMENT (Specialization RESORT &
EVENT MANAGEMENT)
In the University Institute of
TOURISM & HOSPITALITY MANAGEMENT
Chandigarh University, Gharuan
2019
Supervised By Submitted By
Miss. RAJSHREE BHARGAVA Sahil Dhar– 17BRE1034
Assistant Professor
UITHM
STUDENTS’ DECLARATION
We, here by, declare that the project work titled “Sports event business” is my original work & there are
collaboration with my team. It does not contain any work for which a degree/ diploma has been awarded by
any other university/institute.

Sahil Dhar

ACKNOWLEDGEMENT
This work is essentially the result of final year project which is mandatory to be taken on the partial
fulfillment of the course of BSC REM The project “Sports event” is the first life venture for me in the field
of marketing.
So, I hereby wish to express my gratitude to those who generously helped me to colour the mosaic of this
research work with the titles of their knowledge and expertise.
I take this opportunity to express deep sense of gratitude and indebtedness to my teacher, Ms. Rajshree
bhargava who supervised my work with her able guidance, suggestions and constructive criticism.
While expressing the gratitude, my debts are numerous than identified here. I cannot forget to mention a
word about my teachers, parents and friends who provided me the help and cooperation in undertaking this
project.
Sahil Dhar
PREFACE
It is well known that the students make the image of the institute which helps the institute to grow, which is
possible only when the institute make use of cutting edge training methodologies that enhance
professional’s skills to meet the stringent industry demands.
Selectingthe project report was made after analyzing the customers satisfaction. The project report is a
student’s attempt to observe record and understand the business activities and practical aspects of business
by applying theoretical knowledge and concepts.

CONTENTS
Sr.No. Particulars Page No.

1 INTRODUCTION 5
2 7
IPL TEAMS
3 9
MORE ON IPL
4 ABOUT ENGLISH PLAYERS AND THEIR 11
VIEWS
5 THE DEATH OF ONE DAY INTERNATIONAL 13
6 GLOBLE NETWORK OF IPL 18
7 22
IPL: THE SUCCESSFUL BUSINESS OF
CRICKET
8 MEDIA BOYCOTT IN INDIA 23
9 ICL VS IPL 27
10 ACTOR CROWE SET TO BUY IPL FRANCHIES 30
11 BCCI RELEASE DETAILS ON HOW IT WILL 32
SELL IPL
12 35
IPL Schedule 2009
13 41
COMMENTS

INTRODUCTION
The BCCI launched the Indian Premier League (IPL) on the lines of football’s English
Premier League and the National Basketball League (NBA) of the
US.
The IPL is a professional Twenty20 cricket league created and promoted by the BCCI and
backed by the ICC. The Twenty20 league is set to debut in April 2008, with eight teams
comprising a minimum of 16 players each. The league will last for 44 days and will involve
59 matches.
The IPL works on a franchisesystem based on the American style of hiring players and
transfers. These franchises were put for auction, where the highest bidder won the rights to
own the team, representing each city. The auction for the same took place on January 24,
2008 and the total base price for the auction was $400 million. The auction went on to fetch
$723.59 million.
The Mumbai franchise owned by Mukesh Ambani’s Reliance Industries Limited (RIL) was
the most expensive franchise fetching $111.9 million closely followed by Vijay Mallya’s
United Breweries which paid $111.6 million for the Bangalore franchise. Media house
Deccan Chronicle won the Hyderabad chapter of the IPL for $107 million, while India
Cements’ Chennai franchise cost $91 million.
Bollywood also made its presence felt with two of its leading stars bagging the ownership of
their respective teams Shah Rukh Khan and Juhi Chawla’s Red Chillies Entertainment
buying out Kolkata for $75.09, while Preity Zinta and her beau Ness Wadia bought the
Mohali team for $76 million.
GMR , the infrastructure development group which who are involved in a project for
revamping the Delhi airport, bagged the ownership of the Delhi team for $84 million and the
Emerging Media , consisting of its CEO Fraser Castellino, Manoj Badale and Lachlan
Murdoch and other investors won the rights for the Jaipur franczhise for $67 million.

IPL TEAMS
1) Bangalore Royal Challengers: The Bangalore team was bought by Vijay Mallya’s UB
Group for $111.6 million to own the team for 10 years. ‘Icon player’ Rahul Dravid is the
captain of Bangalore Royal Challengers. Team India’s bowling coach, Venkatesh Prasad is
the coach of the team.
2) Kings XI Punjab: The Mohali team was bought by Bollywood diva Preity Zinta, her
industrialist beau Ness Wadia, along with renowned industrialists Karan Paul and Mohit
Burman for $76 million for a period of 10 years. ‘Icon player’ Yuvraj Singh is the captain of
Kings XI Punjab. Australia’s Tom Moddy is the coach of the team.
3) Chennai Super Kings: The Chennai team was bought by India Cements for $91 million
to own the team for 10 years. Team India ODI and T20 skipper Mahendra Singh Dhoni is
the captain of Chennai Super Kings. Former South Africa cricket team captain Kepler
Wessels is the coach of the team.
4) Kolkata Knight Riders: The Kolkata team is owned by Bollywood actor Shah Rukh
Khan, actress Juhi Chawla and her husband Jay Mehta for $75.09 million for a 10year
period. ‘Icon player’ Sourav Ganguly is the captain of Kolkata Knight Riders. Australia’s
John Buchanan is the coach of the team.
5) Deccan Chargers: The Hyderabad team was bought by Deccan Chronicle, a media
house, for $107 million for a 10year period. Team India’s Test player VVS Laxman is the
captain of Deccan Chargers. India’s fielding coach, Robin Singh is the coach of the team.
6) Mumbai Indians: The Mumbai team is owned by Mukesh Ambani’s Reliance Industries
Limited for $111.9 million for a period of 10 years. ‘Icon player’ Sachin Tendulkar is the
captain of Mumbai Indians. Former Team India manager, Lalchand Rajput is the coach of
the team.
7) Delhi Daredevils: The Delhi team is owned by GMR Holdings for $84 million for a
period of 10 years. ‘Icon player’ Virender Sehwag is the captain of Delhi Daredevils.
Australia’s Greg Shipperd is the coach of the team.
8)Rajasthan Royals: The Jaipur team was bought by UKbased company Emerging Media
for $67 million to own the team for a period of 10 years. Former Australian spin bowler
Shane Warne is both the captain and coach of Rajasthan Royals.
MORE ON IPL
* Title Sponsorship Rights: On February 13 2008, Indian real estate developer DLF
Universal secured exclusive rights to the IPL title sponsorship worth Rs 200 crore (over $50
million) for five years.
* Television Rights: On January 14 2008, it was announced that a consortium consisting of
India’s Sony Television network and Singaporebased World Sports Group secured the
rights of the IPL. The record deal has a duration of ten years at a cost of $1.026 billion.
* On February 20 2008 , the auction of 77 players took place in Mumbai. Team India ODI
and Twenty20 skipper Mahendra Singh Dhoni and Australian allrounder Andrew Symonds
emerged the costliest Indian and overseas players respectively.
* Each team will play the other seven teams home and away, the top four teams at the end
of the group stages will proceed through to the semifinals. The first match is slated for April
18 between Team Bangalore and Team Kolkata.
* Team Composition: All teams must have at least four players from their respective
Catchment Areas and four Under22 players. The players from Catchment Areas could be an
iconic player, a Ranji player or an U22 player.
Each team can buy a maximum of eight overseas players but only four would be able to take
the field in a match.
ABOUT ENGLISH PLAYERS AND THEIR VIEWS
English cricketers wanting to play in the Indian Premier League next year may be
asked to give away their central contracts by an adamant ECB, which has made it clear that
international engagements are top priority.
England team Managing Director Hugh Morris has categorically stated that the
England Cricket Board (ECB) can release the interested cricketers for only two weeks as
scheduled Tests and ODI programmes cannot be altered. And those wanting to go for the full
event may be asked to forego central contracts.
“We will be playing Test matches in the early part of May and clearly that will have
an impact on the amount of time that players may or may not go to IPL.
“My understanding is that the ICC, IPL and the ECB have made it very clear from
the word go that international cricket takes precedence over domestic tournaments and I
think that will be the case. That’s the very clear message we get from ICC. I understand that
is what IPL think as well,” Morris was quoted as saying by ‘The Daily Telegraph’.
English players are yet to sign this year’s central contracts with the ECB, but there
is every possibility of a standoff between players and the Board.
“I think we’ve made it very clear that we are very happy for the players to have a
window of opportunity for the players to play in the IPL,” said Morris.
“Last year at the IPL, the Australians were only there for 25 per cent of the time
because they had a Test series in the West Indies,” he added.
As per IPL rules all cricketers participating in the Twenty20 tournament need a ‘No
Objection Certificates’ from their respective boards.
Kevin Pietersen has said he did not stay up all night in Jamaica, where he was on
tour with the England side, awaiting the results of the IPL auction on February 6. Pietersen
emerged the big winner along with teammate Andrew Flintoff at the event in Goa, earning
annual contracts worth US$1.55 million each, making them the highestearning players in
the league. However, Pietersen said he was wary of flaunting around his dollars while his
friends were coping with the global economic crisis.
THE DEATH OF ONE DAY INTERNATIONAL
The success of the IPL has made it clear that something has to give to accommodate
it, and on the current evidence that something will be the 50over game
When you consider how much the Indian Premier League borrowed from World
Series Cricket, it¹s quite ironic that its success might lead to the eventual extinction of the
pajama cricket that was the cornerstone of the Packer revolution. As much as World Series
cricket was about fair pay, improved TV coverage and superior marketing of the sport, it was
also about establishing oneday cricket as a distinct entity, played in coloured clothes, under
lights, and in front of crowds that came expecting to be entertained.
It was razzmatazz with some substance. Packer¹s focus was on gladiatorial fast
bowlers, and the strokeplayers that could take them on. Three decades later, the IPL
advertised its players as warriors. When Andy Roberts fractured David Hookes¹ jaw with a
vicious bouncer, people knew that the World Series wasn¹t some hitandgiggle enterprise.
The IPL had a similar moment, when Zaheer Khan left Dominic Thornely looking like a
young Mike Tyson had seen to him. Packer was a pioneer and an original, and the IPL¹s
copycats succeeded because they took his blueprint, adapted it to an Indian context, and
threw in a dash of Bollywood for good measure.
This year, after an uninterrupted run of 28 years, Cricket Australia pulled the curtain
down on the annual triseries. It¹s fair to say that its decline had mirrored that of the oneday
game. After the spectacular success of the ICC World Twenty20 in South Africa, and the
inaugural IPL season, the oneday game is on lifesupport, and it may only be a matter of
time before the plug is pulled. Crowds and television audiences caught in the thrall of the
Twenty20 game are unlikely to shed a tear.
It¹s amusing to hear greats of the past talking of how the IPL¹s success could have
dire consequences for Test cricket. Nothing could be further from the truth. The Testcricket
constituency is a distinct one, and it generally consists of people who have played the game
at some level, whether that¹s back garden, park, firstclass or international. More
importantly, it¹s a group of people that appreciate what Milan Kundera called Slowness,
those not obsessed with instant gratification.
Such fans will never abandon Test cricket for the crashbangwallop thrills that
Twenty20 offers. He or she may go and watch Dumb and Dumber, but it¹s never going to
replace 400 Blows or In the Mood for Love in his affections.
Sadly, oneday cricket has no identity. In that respect, its like your stereotypical
Bollywood movie with the hackneyed script that tries to have something for everyone, and
ends up having nothing. It says much about the lack of imagination of those that administer
the game that the 50over game has evolved so little since the Packer years.
Compare that with Lalit Modi. You may not like the man or his hubris, but he has
taken an existing concept, finetuned it, and ensured that the cricket world will never be the
same again. After Sunday night¹s final, which could have been scripted by Gregory Howard
of Remember the Titans fame, Modi and the IPL hold all the cards, while the ICC and other
boards have next to nothing to bargain with.
The last World Cup in the Caribbean was a fiasco, an object lesson in how not to
organise an event. Poor crowds, overpriced tickets, a lack of atmosphere and an interminable
schedule all combined to make it perhaps the worst of all major competitions. In contrast, the
IPL¹s head honchos didn¹t behave like stentorian schoolmasters, and the entertainment
package that accompanied the games attracted everyone from fiveyearolds with temporary
tattoos to middleaged women who had decided to forego a staple diet of TV soaps.
Where now for the IPL? After what happened on Sunday night, there¹s little doubt
that the second season will be huge. Despite the concerns of the ECB and others, every
single one of the world¹s top players is likely to take part. If they do try to prevent the likes
of Kevin Pietersen from playing, they¹ll only end up being checkmated like the Australian
Cricket Board were after Packer¹s bold gambit.
What is likely to happen is this: Both England and Australia, and perhaps South
Africa and Pakistan too, will endeavour to jazz up their own T20 events so that they can at
least compare to the IPL. A Champions League will surely result from it, because the
stupendous response in India has confirmed that people are ready to invest both time and
money to watch the best play the best, even if it’s only over three hours.
The franchises, none of whom are likely to be too perturbed by the huge amounts
invested in the first year, also have a role to play. Manoj Badale, of the Emerging Media
group that owns the Rajasthan Royals, reckoned that it would take a couple of years for the
club culture to truly take root, but you can rest assured that teams like Rajasthan won¹t be
spending the next 10 months idle.
The reality is that no league can prosper if it operates only over six weeks. American
Football has the shortest season of any major sport, but even that lasts 16 weeks, and then a
month of playoffs. The football [soccer] seasons in Europe, the NBA in North America and
Major League Baseball all last much longer, which is why they become such an integral part
of fans¹ lives.
What does the Indian cricket fan do now? Next up is a triseries in Bangladesh,
followed by an Asia Cup that features teams like Hong Kong. It¹s the classic champagne
followedbyflatbeer scenario, and it will be interesting to see what the TV ratings are like.
Back when Doordarshan, the national broadcaster was all we had, everyone watched it.
Then, with the onset of cable TV, no one bothered.
The IPL has created a revolution, especially in the fan demographic, but has now left
town. For the moment, the talk is of creating a fourweek window, most likely in April. It¹s
only a bandaid solution. In the long run, we¹re looking at a threemonth season where teams
play weekend games and the occasional midweek one as they do in the major football
leagues. Those will alternate with Champions League games featuring the top sides.
A six or eightmonth period might be set aside for Test cricket and other bilateral
contests, but the fact is that cricket needs a 50oversaside game between India and Hong
Kong like it needs a hole in the head. After watching McGrath against Jayasuriya and Warne
against Ganguly, why would anyone settle for such mediocrity? Unless oneday cricket can
reinvent itself, and four innings of 20 overs each is the best suggestion I¹ve heard, it has one
foot in the grave, with the fact that the World Cup is the jewel in the ICC crown being the
only thing keeping it alive.
It¹s an opinion that even players share. Stephen Fleming was New Zealand¹s finest
captain, the one who led them to their only major oneday triumph, the ICC Knockout in
2000. ³I am worried about the amount of oneday cricket, how much appeal oneday cricket
is going to have with tournaments like this,² he said. ³I think the majority feels that it could
cause a problem for the international calendar.²
The response to the first season of World Series Cricket, with the forces of
orthodoxy ranged against it, was so lukewarm that a desperate Packer was reduced to
counting the cars in the parking lot. No one saw Modi doing anything similar, and the
perfectly scripted final has guaranteed that all the franchises will be counting next year are
even bigger gate receipts. As for oneday cricket, the message has been bellowed out
through a foghorn. Transform or perish.
GLOBLE NETWORK OF IPL
 The Indian Premier League, which will wrap up its inaugural season on June 1, is just
the first step of a “grand vision” that will eventually lead to the birth of a network of
similar franchisebased models across the major cricketplaying nations culminating
in the annual Champions League that will rival its football counterpart in terms of
quality, money and glamour, a top IPL official has said.
 England is working on developing their Twenty20 model; South Africa is convinced
by the success of IPL and is already reviewing their current franchise format; Cricket
Australia may launch their IPL version as soon as next year; and even Pakistan is
thinking seriously about starting their edition of IPL.
 “This is the grand vision,” IS Bindra, an influential member of the IPL governing
council, told Cricinfo. “The vision is to move cricket to the next level, and get each
league in each country to resemble the English Premier League with an exciting mix
of international and national players. And then you have the grand Champions
League, like the UEFA model which has taken football to such heights.”
 The immediate task is to start the Champions League as planned from this year.
Officials of the BCCIbacked IPL are understood to be meeting a team from Cricket
Australia in Mumbai on May 30 to explore whether the event, involving the top two
domestic Twenty20 teams from five countries, can be held in England between
September 28, when the ICC Champions Trophy in Pakistan ends, and October 9,
when the India’s home Test series against Australia starts.
 “The problem is the fourday practice match on October 25. We will try to work out a
solution with Cricket Australia because the IPL franchises who will be part of the
Champions League will want to have their best players available,” Bindra said.
 Bindra, who recently returned from a trip to Melbourne where he briefed the directors
of Cricket Australia on the mechanics of organising a franchisebased league there,
said one of his focus areas after taking over as the principal advisor to ICC in July
would be to “ensure that cricket moves to the next level in world sport” in this
direction.
 The concept, Bindra said, is backed by senior officials of the major cricket boards.
Giles Clarke, chairman of the English and Wales Cricket Board (ECB), “has
expressed interest in the model” after being briefed by Lalit Modi, the IPL chairman,
last month; James Sutherland, the chief executive of Cricket Australia, has confirmed
interest in staging an IPLstyle competition the following season; and Nasim Ashraf,
the chairman of the Pakistan Cricket Board (PCB), is “very keen to launch a similar
tournament there” after having deputed two representatives to participate in the
planning stages of the IPL last year and “learn from the process”.
 In fact, Cricket Australia had invited Bindra last month to brief its board of directors
on the concept at a resort near Melbourne on May 712. “There was a formal
brainstorming session and an informal briefing, and the concept generated a lot of
interest among the audience which included former cricketers like Allan Border and
Mark Taylor. What I had suggested was a franchise model similar to IPL. But there
might have to be some local adjustments.
 “For instance, when we discussed the IPL within the BCCI, the question was whether
the teams should be owned by the local state associations or private franchises. Some
of us strongly suggested the franchise model because only then can you acquire top
players for the teams and make the competition truly global. But the BCCI is a non
profit body and has to look after the state associations, too. So a compromise was
arrived at, and we have IPL teams owned by franchises and run in collaboration with
state associations. But Australia would have lesser problems since they have a
corporate model of governance and have much fewer associations — six, I believe,
compared to 30 in India,” Bindra said.
IPL: THE SUCCESSFUL BUSINESS OF CRICKET
At the time of going to press on April 24, Indian Premier League had produced only
two lastover finishes, only three outstanding batting performances, a minor lathi charge and
temporary darkness at Eden Gardens.
However, this Twenty20 jamboree was always expected to be as much about the
game as about the associated things and atmosphere.
A bloke fell out of a stand at Eden as he strained to catch a glimpse of Shah Rukh
Khan. Skimpilyclad cheerleaders are complaining of being leered at. Social historian
Ramchandra Guha, on the other hand, is fulminating in protest against their presence.
Board of Control for Cricket in India’s version of the English Premier League
remains a cricket tournament, but only just so. Naturally, while some of the old faithful are
keeping away, newer crowds are coming in to drive viewership data beyond the boundary.
Depending on where you stand, a crowd is also a section of consumers and target
audience. Naturally, advertisers are taking a fresh look at their strategies and debating mid
course corrections.
MEDIA BOYCOTT IN INDIA
1. The inaugural Indian Premier League was facing a media boycott on Thursday after the
influential Indian Newspaper Society joined calls for “offending” accreditation
conditions to be lifted.
2. The Indian media has protested loudly over the IPL’s decision to ban websites from
covering matches and to prohibit international and local news agencies from supplying
photographs to online clients.
3. “The accreditation terms failed to address the issues of intellectual property rights
belonging to media as well as issues of press freedom,” INS president Bahubali Shah said
in a statement.
4. “The Indian Newspaper Society hopes a serious attempt will be made by the Indian
Premier League to remove offending terms and conditions for media accreditation.
5. “In the absence of remedial action by the Indian Premier League, members of the Indian
Newspaper Society will be forced to take an adverse view on the question of coverage of
IPL matches.”
6. The Twenty20 competition, promoted by the Indian cricket board and featuring stars
from around the world, opens April 18. The deadline for accreditation was Thursday.
7. The Londonbased international News Media Coalition called the accreditation terms “a
serious and unprecedented curtailment of the freedom of the press to fully report events
of public interest.”
8. The NMC focuses on the threat from excessive controls on the flow of news to the
public, and is supported by newspapers, agencies and press freedom bodies around the
world.
9. The Hindu, a leading broadsheet, attacked the IPL’s policies in a scathing editorial.
10.“Greed and arrogance and a total lack of common sense seem to be driving the IPL along
a path of confrontation, which will surely bring on a media boycott,” the daily predicted.
11.The IPL tournament lines up eight teams bought by franchises who selected their players
via a multimillion dollar auction last month.
12.The tournament marks the first time that international cricketers will put aside national
allegiances to play for privatelyowned and citybased teams.
13.Top cricketers have been offered huge pay packets to take part in the 44day, 59match
extravaganza across cricketmad India.
14.Moves by sports organisers to curb media rights have largely failed in the past.
15.FIFA tried imposing similar restrictions on photo coverage of the 2006 World Cup but
backed down under a threat of a worldwide boycott.
16.In September last year, organisers of the Rugby World Cup settled at the last minute after
a long dispute over media rights.
17.Two months later, global news agencies boycotted the coverage of the first Test between
Sri Lanka and Australia in Brisbane after Cricket Australia imposed similar restrictions.
18.A compromise was reached after the match to allow the agencies to cover the second Test
in Hobart.
ICL VS IPL
 One of the most hotly debated issues in Indian cricket right now is the advent of the
rebel Indian Cricket League and whether it stands a chance against it’s more high
profile and official cousin, the IPL.
 The jury is still out on whether the ICL can survive the competition, but as of now the
Boses at the Essel owned Zee group are going all out to sell the ICL product.
 The Essel Group’s Indian Cricket League or the ICL flaunting its big names — Brian
Lara, Chris Cairns, Marvan Atapattu and InzamamulHaq are in India gearing up for
the kick off on Friday the 30th of November.
 Lara’s delayed arrival had raised speculation that he may be pulling out.
 But the former West Indian captain says he always intended to keep his commitment
even though this league is totally unofficial and does not have the backing of the ICC.
 “The ICC is trying to encourage new countries like China and America to play cricket.
I am disappointed it is not supporting a league where so many international stars are
participating,” said Brian Lara.
 The main difference between the ICL and the soon to be launched IPL or Indian
Premier League is clearly the star power.
 The IPL has already signed on 50 of the top current players in the world. But most
cricketers believe that there will still be a place for the ICL.
 It is a safe haven for recently retired players and those who are on the fringes of
domestic cricket in India.
 “Cricketers have been brave to defy their national boards in seeking this opportunity
to play in the ICL,” said Chris Cairns.
 However, the biggest difference between the official IPL and the unofficial ICL is
sponsorship.
 While the IPL hopes to raise a 1000 crores from TV rights, the Essel group backed
ICL still does not have any sponsors. It has only got partners for drinks, uniforms and
travel. But maybe that is to be expected for a new venture.
 “Essel group has truckloads of money,” said Navjot Sidhu, NDTV’s cricket expert.
 So, the ICL is the definite underdog, but they have promised slick coverage, great
action and more importantly a platform for players to earn more money.
ACTOR CROWE SET TO BUY IPL FRANCHIES
Academy Awardwinning actor Russell Crowe and friend Peter Holmes are all set to
buy a franchise in the newly launched Indian Premier League (IPL) cricket event, a report
said here yesterday.
Crowe and Holmes, who own the South Rugby League Club, may well hire players
like Australian captain Ricky Ponting and fiery paceman Brett Lee to play for the Rabittohs
cricket side in Indian city of Mumbai next year, a report in the SunHerald reported.
The proposed alliance between Souths and the IPL continues a fresh approach to
sporting investment by Crowe and Holmes a Court. They have announced a plan to abolish
poker machines inside the Souths football club and the Rabbitohs have been the subject of a
sixpart documentary.
The Souths, a football club of considerable merit, is tinkering with the idea of
launching a cricket side to take part in IPL, which commences with a Twenty20 event next
year in April. Earlier this year the club formed a ‘global partnership’ with English club
Leeds. The two clubs will play a trial match in Jacksonville, Florida, on Australia Day next
year.
Crowe’s global appeal as an Academy Award winning actor has allowed Souths to
try things other clubs could only dream about. He had prime time on ESPN’s top rating
Monday Night Football show to talk about his efforts to rebuild the Rabbitohs and their US
trial match, the report added.
Organisers of the IPL are seeking applications by potential owners or investors in
franchises, which will contest a Twenty20 tournament in India next April. The top two teams
from the IPL, as well as those from Twenty20 competitions in Australia, England and South
Africa will enter an international Champions Twenty20 league. That league will offer $5m
in prize money to the winners.
BCCI RELEASE DETAILS ON HOW IT WILL SELL IPL
India’s cricket authorities released terms for owning teams in their proposed Indian
Premier League, projecting the franchises as both a profitmaking business opportunity as
well as platforms for corporate branding. The prospectus, however, doesn’t set any minimum
bid price for tenders set to be floated later this month.
BCCI vicepresident and chairman of Indian Premier League, Lalit Modi Successful
bidders will get to keep 80% of revenues in the first two years of operations.
Their share gradually goes down to 50% in year 11. Revenues are expected to be
generated through television rights, sponsorships, tickets, food and other sales as well as
premium and box seats.
The 75page document, which comes with interspersed pictures of cricketers, notes
that the league’s format of just 20 overs per team is one that is now most preferred by fans of
the game. It claims that 76% of Indian cricket fans favour it over oneday matches and five
day Test matches and notes how it will get high television ad rates.
During the recent IndiaPakistan cricket series, Test matches shown on channel Neo
Sports attracted Rs3 lakh for a 10second spot while oneday matches got Rs5.51 lakh for a
similar slot.
But, a similar spot during the final of the Twenty20 World Cup in South Africa
earned broadcaster ESPN Star Sports Rs800,000, the prospectus notes. The league will be “a
must have, prime time content for broadcasters” who will have 12,744 10second ad spots
during a typical season, the prospectus said.
Other than suggesting what ad spots might sell for, the prospectus gives little clues
on suggested prices for those aspiring to buy teams. “The bid will require each bidder to
state the total franchisee fee they are offering for an initial 10year period,” it says.
In earlier interviews, the league’s chairman and vicepresident of the Board of
Control for Cricket in India, Lalit Modi, had said the price would be $50 million (Rs198
crore). The league will take “cricket to a whole new level that once upon a time ago seemed
like a fool’s dream,” Modi wrote in the prospectus.
“It means we finally revive domestic cricket.” Apart from the franchise fee, a bidder
would have to pay player and staff salaries, stadium leases, security, travel and
accommodation.
The league will publish an intention to tender (ITT) later this month and the auction
of players will follow immediately after the franchises have been awarded. The ITT will
name cities and stadium terms with bidders allowed to bid for multiple locations.
The league is scheduled to begin in April at the start of India’s fiscal year when new
advertising and marketing budgets kick in. Some major sponsors of cricket had mixed
reactions to owning teams.
One top official at Pepsico India Holdings Pvt. Ltd, who didn’t want to be named,
said his company wasn’t interested and that “our calendar is full.” A Bharti Airtel Ltd
spokesperson said it was “premature” to discuss buying a team. Future Group chairman
Kishore Biyani said: “There would be a very strong chance we will participate.”
IPL Schedule 2009
The DLF Indian Premier League will be played from April 2009 onwards. Below is
the IPL schedule for all the IPL matches games in the IPL.
You can get the IPL match timings also below.

April 2009

Time
Date Match Details Venue
(GMT)
Rajasthan Royals v Delhi Daredevils, 1st
Fri 10 14:30 Jaipur (D/N)
match, Indian Premier League, 2009
Kolkata Knight Riders v Deccan Chargers, Kolkata
Sat 11 10:30
2nd match, Indian Premier League, 2009 (D/N)
Chennai Super Kings v Bangalore Royal
Bangalore
Sat 11 14:30 Challengers, 3rd match, Indian Premier
(D/N)
League, 2009
Delhi Daredevils v Kings XI Punjab, 4th
Sun 12 10:30 Delhi (D/N)
Mumbai Indians v Rajasthan Royals, 5th Mumbai
Sun 12 14:30
match, Indian Premier League, 2009 (D/N)
Deccan Chargers v Chennai Super Kings, Hyderabad
Mon 13 14:30
6th match, Indian Premier League, 2009 (D/N)
Bangalore Royal Challengers v Kolkata
Bangalore
Tue 14 14:30 Knight Riders, 7th match, Indian Premier
(D/N)
League, 2009
Kings XI Punjab v Mumbai Indians, 8th Mohali
Wed 15 14:30
Deccan Chargers v Delhi Daredevils, 9th Hyderabad
Thu 16 10:30
Chennai Super Kings v Rajasthan Royals, Chennai
Thu 16 14:30
Mumbai Indians v Bangalore Royal
Mumbai
Fri 17 14:30 Challengers, 11th match, Indian Premier
(D/N)
League, 2009
Kings XI Punjab v Deccan Chargers, 12th Mohali
Sat 18 10:30
Kolkata Knight Riders v Delhi Daredevils, Kolkata
Sat 18 14:30
Bangalore Royal Challengers v Rajasthan
Bangalore
Sun 19 10:30 Royals, 14th match, Indian Premier League,
(D/N)
2009
Mumbai Indians v Chennai Super Kings, Mumbai
Sun 19 14:30
Kolkata Knight Riders v Kings XI Punjab, Kolkata
Mon 20 14:30
Delhi Daredevils v Mumbai Indians, 17th
Tue 21 14:30 Delhi (D/N)
Rajasthan Royals v Deccan Chargers, 18th
Wed 22 14:30 Jaipur (D/N)
Bangalore Royal Challengers v Kings XI
Bangalore
Thu 23 14:30 Punjab, 19th match, Indian Premier League,
(D/N)
2009
Mumbai Indians v Kolkata Knight Riders, Mumbai
Fri 24 14:30
Chennai Super Kings v Kings XI Punjab, Chennai
Sat 25 10:30
21st match, Indian Premier League, 2009 (D/N)
Delhi Daredevils v Bangalore Royal
Sat 25 14:30 Challengers, 22nd match, Indian Premier Delhi (D/N)
League, 2009
Deccan Chargers v Mumbai Indians, 23rd Hyderabad
Sun 26 10:30
Rajasthan Royals v Kolkata Knight Riders,
Sun 26 14:30 Jaipur (D/N)
24th match, Indian Premier League, 2009
Kings XI Punjab v Bangalore Royal
Mohali
Mon 27 14:30 Challengers, 25th match, Indian Premier
(D/N)
League, 2009
Mumbai Indians v Delhi Daredevils, 26th Mumbai
Tue 28 14:30
Chennai Super Kings v Kolkata Knight
Chennai
Wed 29 10:30 Riders, 27th match, Indian Premier League,
(D/N)
2009
Kings XI Punjab v Rajasthan Royals, 28th Mohali
Wed 29 14:30
Deccan Chargers v Bangalore Royal
Hyderabad
Thu 30 14:30 Challengers, 29th match, Indian Premier
(D/N)
League, 2009
May 2009

Time
Date Match Details Venue
(GMT)
Chennai Super Kings v Delhi Daredevils, Chennai
Fri 01 14:30
Mumbai Indians v Deccan Chargers, 31st Mumbai
Sat 02 10:30
Kolkata Knight Riders v Rajasthan Royals, Kolkata
Sat 02 14:30
32nd match, Indian Premier League, 2009 (D/N)
Kings XI Punjab v Chennai Super Kings, Mohali
Sun 03 10:30
33rd match, Indian Premier League, 2009 (D/N)
Bangalore Royal Challengers v Delhi
Bangalore
Sun 03 14:30 Daredevils, 34th match, Indian Premier
(D/N)
League, 2009
Deccan Chargers v Rajasthan Royals, 35th Hyderabad
Mon 04 14:30
Delhi Daredevils v Chennai Super Kings,
Tue 05 14:30 Delhi (D/N)
Kolkata Knight Riders v Mumbai Indians, Kolkata
Wed 06 10:30
Rajasthan Royals v Kings XI Punjab, 38th
Wed 06 14:30 Jaipur (D/N)
Bangalore Royal Challengers v Deccan
Bangalore
Thu 07 14:30 Chargers, 39th match, Indian Premier
(D/N)
League, 2009
Fri 08 14:30 Kolkata Knight Riders v Chennai Super Kolkata
Kings, 40th match, Indian Premier League, (D/N)
2009
Kings XI Punjab v Delhi Daredevils, 41st Mohali
Sat 09 10:30
Rajasthan Royals v Mumbai Indians, 42nd
Sat 09 14:30 Jaipur (D/N)
Deccan Chargers v Kolkata Knight Riders, Hyderabad
Sun 10 14:30
43rd match, Indian Premier League, 2009 (D/N)
Delhi Daredevils v Rajasthan Royals, 44th
Mon 11 14:30 Delhi (D/N)
Mumbai Indians v Kings XI Punjab, 45th Mumbai
Tue 12 10:30
Chennai Super Kings v Deccan Chargers, Chennai
Tue 12 14:30
Kolkata Knight Riders v Bangalore Royal
Kolkata
Wed 13 14:30 Challengers, 47th match, Indian Premier
(D/N)
League, 2009
Rajasthan Royals v Chennai Super Kings,
Thu 14 10:30 Jaipur (D/N)
Delhi Daredevils v Deccan Chargers, 49th
Thu 14 14:30 Delhi (D/N)
Bangalore Royal Challengers v Mumbai
Bangalore
Fri 15 14:30 Indians, 50th match, Indian Premier League,
(D/N)
2009
Delhi Daredevils v Kolkata Knight Riders,
Sat 16 10:30 Delhi (D/N)
51st match, Indian Premier League, 2009
Deccan Chargers v Kings XI Punjab, 52nd Hyderabad
Sat 16 14:30
Rajasthan Royals v Bangalore Royal
Sun 17 10:30 Challengers, 53rd match, Indian Premier Jaipur (D/N)
League, 2009
Chennai Super Kings v Mumbai Indians, Chennai
Sun 17 14:30
Kings XI Punjab v Kolkata Knight Riders, Mohali
Mon 18 14:30
Bangalore Royal Challengers v Chennai
Bangalore
Tue 19 14:30 Super Kings, 56th match, Indian Premier
(D/N)
League, 2009
Chennai
Thu 21 14:30 1st SemiFinal, Indian Premier League, 2009
(D/N)
2nd SemiFinal, Indian Premier League, Chennai
Fri 22 14:30
2009 (D/N)
Mumbai
Sun 24 14:30 Final, Indian Premier League, 2009
(D/N)
COMMENTS
 I am looking for a job to work with ‘ICL’ as a Business Development / Corporate
Communications Manager”. I have already got a offer from the rebel leagie but
would be more happy to be associated with a genuine govenment body like yours.
Kindly email me the address of the person whom i can send my ‘CV’ to for further
pursual.
Regards
Smitesh Shah
Comment by Smitesh Shah — October 3, 2007 @ 3:21 pm
 it is greatttttttttttttttttttttttt
Comment by paras — April 26, 2008 @ 5:16 am
 The way advertisement is coming on IPL teams on television…it’s absolutely wrong
way of producing the things. The way you are showing like you are from Delhi
daredevils team and I am from royal challengers team so now we have personal
interest of quarrel.
You are showing aggressive things on television, which is very wrong in my point of
view.
Comment by Renu Dixit — April 28, 2008 @ 6:21 am
 i am a c.a. inter and persuing m.b.a please consider me for a job
Comment by aniket sharma — April 29, 2008 @ 3:25 am
 u r doing a fblus job.keep it up
Comment by ajay,mukesh,akash — April 29, 2008 @ 4:49 am
 Dear Mr. Lalit Modiji,
Greetings from Bikaner !!!!!!!!!!!!!!!!!
Sir,
I am working as Assistant Professor (Horticulture) at Plant Biotechnology Center ,
Rajasthan Agricultural University , Bikaner . Indian National Science Academy
(INSA) has nominated me under InterAcademy Exchange Program, for Poland
(Unconventional Breeding Method Laboratory, Research Institute of Pomology and
Floriculture, Skierniewice) for a period of Three months. INSA is providing only 50%
travel grant. Economically I am not in a position to bear the expenses in Poland .
Average monthly expenses in Poland will be around 2000 US Dollars for Boarding,
lodging , and internal travel etc.
I seek the financial support of 8000 US Dollars ( Travel, Boarding, lodging ,security
insurance and internal travel etc. ) for my visit in Poland . I request you to partly
support my research visit in Poland.
This visit will provide me an opportunity to work in a multicultural environment and
will strengthen our diplomatic relations with Poland . More Over, the proposed
Molecular Marker based Research Program for the Improvement of Horticultural
Crops will be beneficial for the development of Horticulture Sector in the country .
The purpose of the visit is for the noble cause of Science in general and humanity in
particular.
I am looking forward for your positive reply.
Thanking You,
With Warm Regards
Praveen K.Singh
Plant Biotechnology Center
Rajasthan Agricultural University
Beechwal,Bikaner334006 (Rajasthan)
Mobile : 09414708648
Comment by Praveen K. Singh — April 29, 2008 @ 10:25 am
 hi ipl is truely super
Comment by prahald meena — April 30, 2008 @ 4:15 am
 Kolkata Knight Riders should change their team combination immediately other wise
they will not be able to perform in future games.
Comment by Santanu Ganguly — May 2, 2008 @ 8:08 am
 its very good to watch…….amazing fantasy allover world…..
Comment by alwyn — May 2, 2008 @ 11:58 am
 I have developed a planetary system’to forecast whether first batting team or
second batting team will win;
i want sponsorship as this research
will be a boon ;
kindly advice;
Comment by s.n.rao — May 3, 2008 @ 7:15 am
 i want scot styris and harshell gibbs of decccan chargers to play in the team for the
rest of the games and also i want to congratulate to gillchrist for his achievement
against mumbai indians.
Comment by revanth — May 3, 2008 @ 10:16 am
 kiwi empire is an great empire
Comment by revanth — May 3, 2008 @ 10:17 am
 The IPL which was launched this April is going well. It is providing lot of
entertainment to the people around the world who love cricket. In a cricket crazy
nation like India, the IPL is creating waves. Thank you for the concept. Finally one
more question did you allow only the players recognized by BCCI or else did you
have any ideas to bring in the players directly to IPL who has skills and lots of
promise. Did you have any ideas to select the players thru any competition, if so we
are looking forward for the opportunity.
Thanks and regards
Shanmu
Comment by Shanmugasundaram — May 5, 2008 @ 5:10 am
 i want to do some work with IPL or u u can say that i am looking for a job in IPL.
i’m doing MBA in marketing. if there will any requirment for marketing related work
kindly inform me i can send my CV for the further purpose.
Comment by makeen ahmad — May 7, 2008 @ 2:17 am
 DEAR SIR
I GAURAV WOULD LIKE TO ASK YOU THAT WHY THE NORTHEASTERN
GUYS DO NT ANY CHANCE TO PLAY ANY TOURNAMNET IN RANJI OR
ANY INTERNATIONAL MATCHES AS,I HAVE STOPPED PLAING CRICKET
AND AS WERE DOING COACHING IN THE NEHRU STADIUM AT
GUWAHATI, BUT NO RESULT , SO I HENCE REUEST YOU THAT KINDLY
FIX A MATCH BETWEEN MY TEAM AND ANY IPL TEAM AND I WILL
SELECT THE PLAYERS FOR FIVE TOP CLASS ONE DAY MATCH , HOPE
YOUR TEAM DO NT VE SCARED BY MY ONE , A CHALLENGE FOR YOUR
IPL TEAM , FROM A PROMISSING PLAYER, I AHVE NOT PLAYED MUCH
BUT CAN PLAY MUCH BETTER .
THANKING YOU
GAURAV JAIN
gaurav.alwaysfriends@gmail.com
Comment by gaurav — May 9, 2008 @ 10:14 am
 good job
Comment by manoj — May 9, 2008 @ 10:26 am
 When we go to watch the 8 o clock match, we tend to miss the earlier 4 o clock
match. Hence it would be nice if the 4 o clock match is telecast on the big screen
before the start of the 8 oclock match
Comment by R Srinivasan — May 10, 2008 @ 2:28 am
 Thank’s for the all information …
Comment by Ravi kumar shrivastava — May 15, 2008 @ 9:40 am
 HI
I find really interesting things out here. i shall b thankful to the site creaters. they hd
done superb job.
with regards
Rohit Kumar
+919888312108
Comment by Rohit Kumar — May 16, 2008 @ 11:59 pm
 Dear Sir,
I suggest the format of the IPL can be modified to make it more competitive and at the
same time, cut it short. Why not have all teams play each other once in the first round,
then have the top6 teams play each other once before the semifinal?
It would definitely cut down the number of games. The number of games in that case
would be 28 + 15 + 2 + 1 i.e. 46 matches if there are 8 teams or 45 + 15 + 2 + 1 i.e. 63
if there are 10 teams.
This can be coupled with the possibility of having franchise owners allowing
temporary transfer of players representing eliminated teams with something like a
reserve price which would mean there would be something in it for everyone.
Comment by Ashok — May 17, 2008 @ 9:10 am
 IPL Twenty20 is a true cricket,really manoranjan ka baap…….hai.what a cricket
yaar…….justimagin….
Comment by pankaj agrawal — May 23, 2008 @ 3:41 am
 its a great tournament
Comment by Partho Bose — May 26, 2008 @ 5:57 am
 We need a change in Bangalore’s RC team.
Comment by Sagar — May 26, 2008 @ 7:26 am
 Kya Ghaatiya combination banaya hewi. Saaaqlo itna paisa kisis aur chhes mei
lagao. kyo is paise ko out of cuntry ke playesrd ko dete heo. kya tumhara India mei
players nahi hei?? Kya Hocky, Foodbaal, Table Tannis etc games nahi hei jinko
promote kiya jaa saake.
Ghaatiya approach.
Comment by Kuch Bhi — May 26, 2008 @ 8:05 am
 I THINK THAT 8 O’CLOCK STARTING TIME IS VERY LATE IT SHOULD BE
7 O’OCLOCK AND DAY GAME TIME SHOULD BE 3 O’COLCK. SO THAT IN
CASE OF ANY RAIN DELAY THERE WILL BE A LOT OF TIME FOR PALY.
Comment by KULDEEP SINGH — May 27, 2008 @ 2:46 pm
 Dear Sir ,
If i wish to be a part of team i.e. if i wish to play for IPL then is there any
chances….?
Comment by gurubhai — May 29, 2008 @ 1:09 am
 Any city of india will join the IPL Tornament is that possible?
If YES then I WANT TO JOIN MY CITY KOLHAPUR FOR IPL. please send me
details!!!
Comment by shailesh shinde — June 1, 2008 @ 4:35 am
 It was really superb. IPL brought many talented young crickters.
Comment by Velmurugan.D — June 2, 2008 @ 5:53 am
 Warne Captaincy was amazing, as a coach, as a captain, as a player he had done job
well. He was handling pressure situation very nicely.He is the best spin
wizard.Thanks to shane warne and thanks to BCCI.
Comment by Velmurugan.D — June 2, 2008 @ 6:00 am
 I am a mba final year student in the last semester..Plz cosider me dor any job
opportunity.
Comment by kshitij — March 21, 2009 @ 2:00 pm

Sports Events Business: in Partial Fulfillment of The Requirement For The Degree of

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SPORTS EVENTS BUSINESS

This work is essentially the result of final year project which is mandatory to be taken on the partial

Sr.No. Particulars Page No.

Back when Doordarshan, the national broadcaster was all we had, everyone watched it.

tournament there” after having deputed two representatives to participate in the

influential Indian Newspaper Society joined calls for “offending” accreditation

8. The NMC focuses on the threat from excessive controls on the flow of news to the

In earlier interviews, the league’s chairman and vicepresident of the Board of

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Sports Events Business: in Partial Fulfillment of The Requirement For The Degree of

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Available Formats

SPORTS EVENTS BUSINESS

This work is essentially the result of final year project which is mandatory to be taken on the partial

Sr.No. Particulars Page No.

Back when Doordarshan, the national broadcaster was all we had, everyone watched it.

tournament there” after having deputed two representatives to participate in the

influential Indian Newspaper Society joined calls for “offending” accreditation

8. The NMC focuses on the threat from excessive controls on the flow of news to the

In earlier interviews, the league’s chairman and vice­president of the Board of

You might also like

In earlier interviews, the league’s chairman and vicepresident of the Board of