Chapter 2

Review of Related Literature and Studies

In exploration, we find new techniques, new knowledge, even develop new

substances, gadgets, equipment, processes or procedures, imagination and skill is

employed by the researcher. The commodities, new devices, services, in technology are

needs of man for a better fuller life which is the concern of the research. These useful arts

are the products of the technological environment and the end-user is society in general.

The fast growing trend and innovation in technologies today prompts researchers to

conduct studies about the fast food chain advertisement to patronize their products and

modern technologies in every aspect of our daily living. This Chapter presents a brief

review of literature and studies, both local and foreign that is related to these studies.

Foreign Literature

Joe N. of gather.com, they attract the buyers by selling what they want, non-stop

on a channel that's dedicated for buyers. This is a good technique if you are trying selling

something, and gaining a good audience of buyers, because you are putting the product

up for advertisement, on a channel those buyers watch. You don't have to completely

analyze a commercial to come to this conclusion, or to categorize a commercial under a

specific technique, but just pay some attention to the main details.

In Channels of Desire (1982), the Ewens trace the emergence of the consumer society

through the rise of mass images and new advertising, fashion, and entertainment

industries. They explore some of the ways in which desire was channeled into
consumption and into desire for ever new and ever more consumer goods.

In The Culture of Consumption (1983), Editors Richard Wightman Fox and T.J. Jackson

Lears document how capitalism develops a culture appropriate for a society organized

around the principle of profit maximization via the production and consumption of

commodities.

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Example No. 2

Chapter II: Related Literature and Studies

In exploration, we find new techniques, new knowledge, even develop new

substances, gadgets, equipment, processes or procedures, imagination and skill is

employed by the researcher. The commodities, new devices, services, in technology are

needs of man for a better fuller life which is the concern of the research. These useful arts

are the products of the technological environment and the end-user is society in general.

The fast growing trend and innovation in technologies today prompts researchers to

conduct studies about the efficiency of system program. This Chapter presents a brief

review of literature and studies, both local and foreign that is related to these studies.

Review of Related Studies

The following statements given are related to our study about the inventory

system which is found very useful for the proponents in making the system.

"It is nearly impossible to overemphasize the importance of keeping inventory

levels under control," Ronald Pachura wrote in an article for IIE Solutions. "Whether the

problems incurred are caused by carrying too little or too much inventory, manufacturers
need to become aware that inventory control is not just a materials management or

warehouse department issue. The purchasing, receiving, engineering, manufacturing, and

accounting departments all contribute to the accuracy of the inventory methods and

records." It is little wonder that business experts commonly cite inventory management as

a vital element that can spell the difference between success and failure in today's keenly

competitive business world. Writing in Production and Inventory Management Journal,

Godwin Udo described telecommunications technology as a critical organizational asset

that can help a company realize important competitive gains in the area of inventory

management. According to Udo, companies that make good use of this technology ar

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Example No. 3

CHAPTER 2

REVIEW OF RELATED LITERATURE AND STUDIES

In exploration, we find new techniques, new knowledge, even develop new

substances, gadgets, equipment, processes or procedures, imagination and skill is

employed by the researcher. The commodities, new devices, services, in technology are

needs of man for a better fuller life which is the concern of the research. These useful arts

are the products of the technological environment and the end-user is society in general.

The excerpt was stated by Josefina Estolas in the book Fundamentals of Research (1995).

Science and technology are essential for national development and progress. The State

shall give priority to research and development, invention, and their utilization, and to
science and technology education according to the 1987 Philippine Constitution (Article

XIV, Section 10).

Since computer power was the critical resource, efficiency of processing became

the main goal. Emphasis was placed on automating existing process such as purchasing

or paying, often within single department as indicated by Jeffrey A. Hofer on Modern

System Analysis and Design (1996).

A major purpose of a database system is to provide users with an abstract view of

data. That is the system hides certain details of how the data are stored and maintained as

stated by Abraham Silberschatz, Database System Concepts (1999). A database is an

organized collection of facts and information. An organizations database can contain facts

and information on customers, employees, inventory, competitors, sales information and

much more. Most Managers and executive believe a database is one of the most valuable

and important parts of a computer-based Information System in accordance with Ralph

M. Stair’s Fundamentals of Information System (2001).