Professional Documents
Culture Documents
KEYWORDS: health care innova on; healthcare management; healthcare efficiency; medical
malprac ce; medical negligence; medical misconduct; medical incompetence; healthcare ins ‐
tu ons.
Introduction Ven and Angle, 1989; Van de Ven et al., 1999; Gabbay et
Creativity is the generating force that rejuvenates the al., 2011) includes three phases: (1) conception; (2) devel-
change process and promotes new ways of thinking. In- opment; and (3) assimilation/termination. The first phase
novation is defined as “new ideas plus action or imple- allows the initiation of ideas triggered by multiple events
mentation which results in an improvement, a gain, or a calling for the need for change. These include for exam-
profit” (Kelly, 2005). In another definition by Carlson ple deteriorating organizational performance, or
and Wilmot (2006), innovation is “the process of creat- “Technology-push” and “demand-pull” events. It is then
ing and delivering new customer value in the market- followed by various discussions and business plans. The
place.” The concept of innovation carrying new elements second phase is triggered by a “shock” which helps to
that add value to the customer and resulting in an action concentrate attention and focus the efforts of various
for change was validated in the Medici Effect (Johansson, stakeholders in the organization. A shock might include
2004) in which it was reported that it is impossible to service failure, new leadership, or a budget crisis. Subse-
determine if an idea or vision is truly innovative until quently, a plan gets more attention and starts to develop
society decides whether the idea is both new and valua- further into a proliferation of varying ideas and activities;
ble. however, errors and obstacles may lead to a potential
failure. During this stage many changes could happen,
The innovation journey as illustrated in figure 1 for example, in key management positions, infrastructure
(Schroeder et al., 1986; Schroeder et al., 1989; Van de or organizational restructuring. The changing success
1
criteria and policy involve, for example, interpreting
Wharton Fellow. The Wharton Entrepreneurship and Family
Business Research Centre CERT Technology Park, PO Box 5464,
policies well and using new measures to improve health
Abu Dhabi, United Arab Emirates care. The third phase of this journey culminates with
This work is supported by the Wharton Entrepreneurship and
either stopping the entire plan or adopting it and making
Family Business Research Centre, Abu Dhabi, United Arab Emir‐ it as new health policy that integrates harmoniously with
ates. the current environment. Many barriers such as poor
Correspondence: zezziane@hct.ac.ae
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communication can hinder the success of innovation ordinated action by individuals, teams or organi-
(Rogers, 2003). (See Figure 1) zations.”
To differentiate between directional innovation and in- Innovation in any healthcare setting needs to be under-
tersectional innovation, Johansson (2004) reports that stood in a different context. The transformation of how
directional innovation creates change in fairly expected healthcare services are delivered and the implied organi-
and planned steps, resulting in enhancements. This type zational change constitute the innovation. Within a pub-
of innovation occurs in health care when operational lic sector context, the profit motive should not be con-
changes are implemented to enhance quality care. In sidered as the sole driver for innovation; however vari-
contrast, intersectional innovation involves radical ous private healthcare providers might argue otherwise.
change and dives toward new routes which can pave the Clinicians and physicians are loosely autonomous pro-
way for new fields of study. fessionals who are not generally keen to learn from other
One of the most appropriate perceptions of innovation colleagues to improve care. Hence, contemporary organ-
in the healthcare context is suggested by Greenhalgh et izational change efforts present a sort of existentially
al. (2004): crisis for some clinicians and physicians. This poses a
“An innovation in health service delivery and organi- major problem in conducting a transformational change
zation is a set of behaviours, routines and ways of to improve care.
working, along with any associated administrative This work focuses more on innovative approaches which
technologies and systems, which are: focus more on organizational transformation and
Perceived as new by a proportion of key stake- change within healthcare organizations. It discusses cul-
holders ture and innovation, complexity, illustrative case sum-
maries, and how to reduce malpractice and negligence in
Linked to the provision or support of healthcare
health care. Lam (2004) reviewed different aspects of
Discontinuous with previous practice organizational innovation and discussed three different
Directed at improving health outcomes, adminis- but interdependent perspectives: a) the relationship be-
trative efficiency, cost-effectiveness, or the user tween organizational structural forms and innovative-
experience, and ness; b) innovation as a process of organizational learn-
ing and knowledge creation; and c) organizational ca-
Implemented by means of planned and co-
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the necessity of capturing and enacting constructive A health care innovation is viewed as a change in the
feedback. delivery of care, intentionally selected by existing
The innovation process in health care as illustrated in organisations’ leaders and executives for the purpose
figure 2 cannot and should not be seen as a linear of improving the performance of care delivery. The
following case studies demonstrate how innovation
was achieved in particular environments. Evidently,
the outcomes of such approaches are contextualized;
however, it is worthwhile analyzing these results and
then investigating the possibility of applying a partic-
ular solution but in different setting.
Healthcare restructuring to disseminate innovation
in the Netherlands
A study in the Netherlands reported that most inno-
vations simultaneously improved quality of care from
the patient’s point of view, professional pride, speed,
clinical outcomes, costs, and safety (Schrijvers,
process which occurs in silos. In addition, it can also Oudendijk, and De Vries, 2003). Brainstorm sessions
be affected by a host of contextual factors – both in- took place with the innovators and in the presence of
ternal and external. Hence, each innovative approach experts on the quickest way to disseminate the inno-
discussed in this paper does have a local/ vations in healthcare organizations. These sessions
environmental factor that leads to its successful im- were conducted to identify the following nine key
plementation. factors that enable the dissemination of the projects:
Figure 2. Complexity associated with innovation in health care.
Plsek (2003) 1. A clear distribution of responsibilities between
Most of the organizational changes that occur in professionals within the innovation
healthcare come with various challenges as pressure 2. Enough educational programs about the inno-
mounts in relation with numerous changes needed to vations for the professionals
be implemented. In addition, healthy relationship 3. Adequate information and communication
infrastructure is largely linked to both effective com- technology support for the running of the inno-
munication and trust (Nutting et al., 2010). vations
Any innovation is associated with a transformational 4. Suitable publicity for the innovations
change which requires a paradigm shift within the
organization. For example, a healthcare organization 5. An adequate payment system for innovative
should not just deliver care to its patients taking into care providers
consideration only the convenience of the physician; 6. The right size of catchment area for the innova-
instead, it should necessarily satisfy patients’ require- tions
ments. Such a change entails major shift in duties of 7. Enough professional freedom to adopt the in-
medical staff as well as re-engineer practice processes. novation
The complexity of a healthcare environment leads to 8. Fast managerial and public decision-making
observe that each practice requires an individual de- about the adoption of the innovation
velopmental pathway to achieve successful transfor- 9. The embedding of the innovations in quality
mation which depends on baseline conditions, the management assurance policy.
adaptive reserve of the practice, and the nature and
timing of personal and organizational transformation The above study points out different types of innova-
(Nutting et al., 2010). tion including new methods of delivery and multidis-
ciplinary structures within hospitals. This study sug-
gested that a better quality of care from the patient’s
Illustrative case summaries point of view represents the most important result of
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efficiency of their services, and therefore offers them Loisance (2011) argues that the extensive range of
no financial incentive to enhance their health services. clinical presentations of cardiac failure (acute or
In addition, it should include evidence showing the chronic) and of therapeutic approaches (medical or
impact on patients’ outcomes such as quality of life is surgical) urges the cardiologists and other medical
improving (Maynard, 2012). Unfortunately this was specialists to take a necessary action to integrate their
not the case in the UK where the Quality and Out- services under the same structure. The proposed
comes Framework (QOF) was introduced to enhance model includes four stages: (1) high risk with no
transparency and performance. The QOF bonuses symptoms; (2) structural heart disease, no symptoms;
were paid to each GP practice to increase incentives (3) structural disease previous or current symptoms;
and collective behaviour. An evaluation of the NHS and (4) refractory symptoms requiring special inter-
QOF illustrated a number of cases were being inade- vention. The worst scenario in managing a cardiac
quately related to patients’ outcomes (Fleetcroft and failure patient, as discussed in this report, is when a
Cookson, 2006). late decision is made in the therapeutic strategy and
The P4P plan is not being selected in the rest of the then an aggressive treatment would be suggested.
United States, and it is treated with some cynicism. A Hence, a collaborative approach including many spe-
common remark shared among many health care cialists is required to select the appropriate therapy at
professionals who happen to not endorse the P4P the right time, and it also results in minimizing the
plan mentioned that it was inappropriate to reward overall treatment cost.
doctors for quality because simply it is part of their Bousquet et al. (2011) reported an innovative inte-
job. However, the current P4P plan is not perfect and grated care to fight chronic non-communicable dis-
hence needs to be enhanced to avoid pitfalls such as: eases (NCDs) such as including cardiovascular,
What to reward and how to implement it need chronic respiratory, metabolic, rheumatologic and
to be standardized? neurological disorders and cancers. They suggested a
challenging strategy to deliver comprehensive patient-
How to measure performance?
centered integrated care to treat NCDs as a common
How to make sure that healthcare organizations group of diseases. This model helps to implement the
and physicians would not avoid treating chal- predictive, preventive, personalized and participatory
lenging cases? (P4) medicine which embraces a holistic approach
when dealing with diseases. It exploits the commonal-
ities of the NCDs and provides enhanced health care
Integrated and dedicated healthcare facilities
for patients such as:
Hospital executives have to recognize the competitive
A framework that lead to translate research into
environment is moving towards specialty-based out-
patient practices. Healthcare leaders must act quickly clinical medicine for NCDs
to promote those specialists who contribute most to Enhanced prevention and treatment capabilities
the hospital’s bottom line and engage them in discus- Innovative healthcare systems with implemen-
sions about win-win partnerships. For example, tation of follow-up procedures installed at the
“smart hospital” is a concepts developed by Health patients’ homes
Care Management Directions (HCMD) in Nashville, Slowing down the rising costs of health care
Tennessee (USA). This entity dedicates itself to devel-
oping and managing technologically advanced acute- Improved interdisciplinary training curricula
care “smart” hospitals which have about 40 to 60 A center for integration of medicine and innovative
beds, advanced information technology systems cus- technologies (CIMIT) was founded in 1998 to address
tomized for greater efficiency, patient safety focused, the necessity of translating research into clinical med-
and very high-quality care. HCMD could be viewed icine for unmet needs in patient care through pro-
as a consultant unit that provides superior customer ductive collaboration and not harsh competition. The
service and management expertise (Reece, 2007). founders of CIMIT included Massachusetts General
Hospital, the Brigham and Women’s Hospital, Massa-
chusetts Institute of Technology, and the Charles
6 RISAI 2012 | Vol 3 | Num 1
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Stark Draper Laboratory; however, it did grow to or enabled a start-up company (Brenan, 2011).
include 13 of the top clinical, research, and academic
institutions in the greater Boston area such as Har-
vard Medical School, Children’s Hospital Boston, and Reducing medical malpractice and negligence
Boston University. Researchers at CIMIT use the Conducting high-risk operations and prescribing
available funds and the cutting edge technologies to inappropriate drugs constitute the main causes of
efficiently and effectively provide new health care medical malpractice and negligence which occasional-
services and tools for patients. The expected outcomes ly lead to hospital deaths (see figure 3). A spectacular
from CIMIT innovative clinicians, scientists, engi- innovation in health care was proposed by Donald
neers and physical scientists should not be just incre- Berwick (2005) who suggested six keys to reduce hos-
mental advances but rather transformative improve- pital deaths, developed by the Institute for Health
ments (CIMIT, 2011). Improvement (USA) during 100,000 Lives Campaign.
CIMIT conducted a clinical impact study (CIS) in On June 14, 2006, Berwick announced that the cam-
2009 to measure its outcomes and improve its current paign set to decrease lethal errors and unnecessary
methodology. This study investigated about 362 pro- deaths in the nation’s hospitals had saved an estimat-
jects from a pool of 117 different project clusters that ed 122,300 lives in the previous 18 months. This pro-
CIMIT supported between 1998 and 2006. The results ject included 3100 hospitals sharing mortality data
of this study included not only a wealth of knowledge and conducting study-tested procedures that prevent
represented by a set of publications and project re- infections and mistakes. The list of safety keys are as
ports but also experiences with clinical adoption and/ follows:
or commercialization such as: 1. Prevent ventilator-associated pneumonia
Clinical adoption: >20% of project clusters have
(VAP): such as the process of elevating the head
achieved approval for human use. of the hospital bed and regularly cleaning the
patient’s mouth, may reduce or even eradicate
Commercialization: >30% of project clusters VAP.
have been licensed to an established company
Figure 3. Causes and outcomes of medical/clinical malpractices
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2. Prevent intravenous (IV)-catheter infections: thromboembolism
Set an environment where doctors and nurses Simulation training for laparoscopic cholecys-
can wash their hands between patients, simplify tectomy: helps trainee surgeons to conduct real
the procedures for changing bandages around operations safely and efficiently
catheters, and make sure that catheters do not
Crew Resource Management (CRM) Training
remain in a vein 1 hour longer than needed.
Program: improve understanding of teamwork
3. Stop surgical-site infections: Give the right anti- and shared-decision making.
biotic at the right time during operation, and
Multifaceted systems interventions including
avoid shaving surgery site before the surgery
because clipping hair avoid irritating the skin the use of a checklist: reduces in catheter-
and is safer. related bloodstream infections
Surgical safety checklist: reduces mortality and
4. Respond quickly to early warning: Set up spe-
cial rapid-response teams would help to never improves health care outcomes.
miss urgent calls by visitors or nurses. Computer-based information systems are also being
5. Make heart attack care reliable: Take appropri- used to improve patient safety (Committee on Quali-
ate measure like aspirin and beta blocker on ty of Health Care in America, Institute of Medicine
cardiac patients on arrival and a stent or clot 2001; Smith, 2004) including decision support sys-
buster right after administration. tems for improving the decision making process
(Evans et al., 1998; Tomaszewski et al., 2011), com-
6. Stop medication errors: These errors can be puterized prescriber order entry systems to reduce
prevented by, for example, reconciling medica- medication errors (Bates et al., 1999; Riedmann et al.,
tions whenever patients need to see different 2011), bar coding to verify correct identification dur-
doctors, or move to different clinics. ing the blood transfusion process (Davies et al., 2006),
The list of six safety keys recommends that for doc- smart pumps to provide clinical decision support to
tors to be more productive and deliver high quality the medical staff to administer IV medications (Elias
care, safety is a key issue. Hospitals and healthcare and Moss, 2011), and electronic health records
organizations should educate their medical staff about (Murphy, 2010).
how to avoid clinical procedural mistakes that cause
the most problems, and to manage patient expecta-
tions though, for example, the use of available inter- Concluding remarks
active videos. This paper discussed various alternatives and ap-
The success of the above campaign (Institute of proaches in promoting innovation in health care.
Healthcare Improvement, 2006) has influenced simi- Even though most of these cases are contextualized,
lar campaigns such as the one conducted by the NHS they could be adapted to local healthcare settings.
(National Patient Safety Agency, 2008), and another Other widespread innovative approaches which help
one focused on hand hygiene (Whitby et al., 2006). In to improve patient care and achieve clinical benefits
another study, Woodward et al. (2010) investigated would include: (1) develop healthcare services closer
various interventions to reduce medical errors includ- to home, particularly post-acute rehabilitation; (2)
ing: incorporate advanced training for nursing staff to
broaden their skills and specialist expertise, and offer
Educate patients to remind hospital staff to them prospects for career progression.
wash hands: this initiative is turning into a
strategy in the UK to improve hand hygiene. Apparently, the dissemination of innovation in
healthcare organizations is a very slow process that
Pre-discharge advice on medication for elderly could take up to 17 years in the USA (Balas, 2000).
patients: reduces readmission rates in elderly Similarly, Woods (2002), reporting to the Scottish
patients government, did a literature study on national health
Self-management of oral anticoagulation: re- care reforms in Western countries. He concludes:
duces deaths from both hemorrhage and “There are few right answers to the problems of struc-
8 RISAI 2012 | Vol 3 | Num 1
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