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Pathways and complexity of innovaƟon in health care


 
Zoheir Ezziane 1

ABSTRACT: The focus of this research is to explore various possibili es to inject innova ve solu ons in 


day‐to‐day healthcare opera ons. The concept of healthcare innova on itself is o en vague, leading to 
confusion  about  how  to  sustain  and  enforce  innova ve  prac ce.  It  inves gates  the  culture  and  com‐
plexity including organiza onal culture and climate, care delivery, costs, quality pa ent outcomes, and 
staff efficiencies. Innova on in health care leads to improve care and cut the skyrocke ng costs. Many 
successful experiences, case studies, and frameworks in health care are discussed and culminated with 
valuable  lessons.  This  paper  also  tackles  the  issues  of  medical  malprac ce  and  negligence,  and  how 
healthcare ins tu ons are implemen ng prac cal steps to minimize such undesirable outcomes. 
 

KEYWORDS: health  care  innova on;  healthcare  management;  healthcare  efficiency;  medical 
malprac ce; medical negligence; medical misconduct; medical incompetence; healthcare ins ‐
tu ons.  

Introduction Ven and Angle, 1989; Van de Ven et al., 1999; Gabbay et
Creativity is the generating force that rejuvenates the al., 2011) includes three phases: (1) conception; (2) devel-
change process and promotes new ways of thinking. In- opment; and (3) assimilation/termination. The first phase
novation is defined as “new ideas plus action or imple- allows the initiation of ideas triggered by multiple events
mentation which results in an improvement, a gain, or a calling for the need for change. These include for exam-
profit” (Kelly, 2005). In another definition by Carlson ple deteriorating organizational performance, or
and Wilmot (2006), innovation is “the process of creat- “Technology-push” and “demand-pull” events. It is then
ing and delivering new customer value in the market- followed by various discussions and business plans. The
place.” The concept of innovation carrying new elements second phase is triggered by a “shock” which helps to
that add value to the customer and resulting in an action concentrate attention and focus the efforts of various
for change was validated in the Medici Effect (Johansson, stakeholders in the organization. A shock might include
2004) in which it was reported that it is impossible to service failure, new leadership, or a budget crisis. Subse-
determine if an idea or vision is truly innovative until quently, a plan gets more attention and starts to develop
society decides whether the idea is both new and valua- further into a proliferation of varying ideas and activities;
ble. however, errors and obstacles may lead to a potential
failure. During this stage many changes could happen,
The innovation journey as illustrated in figure 1 for example, in key management positions, infrastructure
(Schroeder et al., 1986; Schroeder et al., 1989; Van de or organizational restructuring. The changing success
1
criteria and policy involve, for example, interpreting
 Wharton Fellow. The Wharton Entrepreneurship and Family 
Business Research Centre CERT Technology Park, PO Box 5464, 
policies well and using new measures to improve health
Abu Dhabi, United Arab Emirates  care. The third phase of this journey culminates with
 
This work is supported by the Wharton Entrepreneurship and 
either stopping the entire plan or adopting it and making
Family Business Research Centre, Abu Dhabi, United Arab Emir‐ it as new health policy that integrates harmoniously with
ates.   the current environment. Many barriers such as poor
 
Correspondence: zezziane@hct.ac.ae 

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Figure 1. Machinery of the innovation journey

communication can hinder the success of innovation ordinated action by individuals, teams or organi-
(Rogers, 2003). (See Figure 1) zations.”
To differentiate between directional innovation and in- Innovation in any healthcare setting needs to be under-
tersectional innovation, Johansson (2004) reports that stood in a different context. The transformation of how
directional innovation creates change in fairly expected healthcare services are delivered and the implied organi-
and planned steps, resulting in enhancements. This type zational change constitute the innovation. Within a pub-
of innovation occurs in health care when operational lic sector context, the profit motive should not be con-
changes are implemented to enhance quality care. In sidered as the sole driver for innovation; however vari-
contrast, intersectional innovation involves radical ous private healthcare providers might argue otherwise.
change and dives toward new routes which can pave the Clinicians and physicians are loosely autonomous pro-
way for new fields of study. fessionals who are not generally keen to learn from other
One of the most appropriate perceptions of innovation colleagues to improve care. Hence, contemporary organ-
in the healthcare context is suggested by Greenhalgh et izational change efforts present a sort of existentially
al. (2004): crisis for some clinicians and physicians. This poses a
“An innovation in health service delivery and organi- major problem in conducting a transformational change
zation is a set of behaviours, routines and ways of to improve care.
working, along with any associated administrative This work focuses more on innovative approaches which
technologies and systems, which are: focus more on organizational transformation and
 Perceived as new by a proportion of key stake- change within healthcare organizations. It discusses cul-
holders ture and innovation, complexity, illustrative case sum-
maries, and how to reduce malpractice and negligence in
 Linked to the provision or support of healthcare
health care. Lam (2004) reviewed different aspects of
 Discontinuous with previous practice organizational innovation and discussed three different
 Directed at improving health outcomes, adminis- but interdependent perspectives: a) the relationship be-
trative efficiency, cost-effectiveness, or the user tween organizational structural forms and innovative-
experience, and ness; b) innovation as a process of organizational learn-
ing and knowledge creation; and c) organizational ca-
 Implemented by means of planned and co-

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pacity for change and adaptation. Shieh and Wang achieving them. As the culture for innovation ma-
(2010) revealed the relationship between the effective tures, the development of a strategic plan that out-
integration of resources and information innovation lines action strategies with timelines and potential
can be enhanced by an innovative culture. Recently, barriers with means to overcome them is vital
Taggart (2011), reported that organizations have to be (Melnyk and Fineout-Overhold, 2005). Clinicians
more flexible to respond to multiple market changes must be invited to be part of the strategic planning
calls and need to emphasize the development of lead- process which results in a major investment from
ers at all levels of the organization. their part in it and in the organization (Melnyk et al.,
2010).
Approaches to innovation in health care High-quality care services would only be met if the
ability to adopt and share innovation is developed.
There are many approaches to health care innovation; Innovation would be the way forward to face the
however, before illustrating different aspects of such myriad challenges and particularly within a strained
successful experiences, it is important to understand global economy. One way of promoting this is to
the culture and environments that have the potential push for an incentive aiming at setting up a health
to turn into a breeding ground for innovation, and policy that promotes and rewards innovation. This
the characteristics of such innovation. entails some form of collaboration between various
institutions including NGOs and academia to design
Culture and innovation and develop prototypes and evaluate constantly new
Kotter and Schlesinger (2008) argued that the ability technologies. The following areas in healthcare inno-
of organizations to respond to environmental change vation include the major areas where improvement is
is of critical concern for the future. This response is in required within any healthcare organization:
a form of a new culture which includes a vision infra-  Service innovation
structure adaptable for future change. Stability in  Healthcare delivery
healthcare environments is not a goal that leaders
 Health improvement
should seek; instead, constant processes of evaluating
new suggestions while making sure that high quality  Patient safety and empowerment
and safe patient care are provided should be the de- The objectives of such an initiative would help to
sired goal. achieve the following targets:
Ongoing innovation, usually defined as the introduc-  Creating a culture that will provide patients
tion of something new or radical that leads to positive faster access to cutting-edge medicines;
change (Mckeown, 2008), is vital for renovating the  Developing measures to ensure the national
healthcare system and gradually enhancing the quali- body (or entity) is able to lead the way in the
ty of care being delivered. Innovation must have evi- uptake of groundbreaking and cost-effective
dence and be empirically supported, resulting in in- medicines and technologies;
creasing the confidence level of policy makers,
healthcare executives, as well as clinicians and nurses.  Encouraging academic institutions to offer bio/
Sustainable innovation is possible in health care in a health sciences degrees to ensure graduates
milieu with a culture that promotes creative thinking leave with the skills required by industry.
that challenges existing systems and leads towards a
positive change (Jaramillo et al., 2008). Complexity of innovation in health care
To initiate a culture that promotes and sustains inno- Plsek (2003) proposes a circular model for the adop-
vations to transform health care, innovation must be tion and diffusion of innovation in health care as
encapsulated in the vision and mission of the organi- shown in figure 2. Consequently; the importance of
zation. Orientation sessions should be designed for context and the role that various individuals need to
new medical staff to emphasize the goals of the or- exert in the entire innovation process and especially
ganization and how they can contribute towards

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the necessity of capturing and enacting constructive A health care innovation is viewed as a change in the
feedback. delivery of care, intentionally selected by existing
The innovation process in health care as illustrated in organisations’ leaders and executives for the purpose
figure 2 cannot and should not be seen as a linear of improving the performance of care delivery. The
following case studies demonstrate how innovation
was achieved in particular environments. Evidently,
the outcomes of such approaches are contextualized;
however, it is worthwhile analyzing these results and
then investigating the possibility of applying a partic-
ular solution but in different setting.
Healthcare restructuring to disseminate innovation
in the Netherlands
A study in the Netherlands reported that most inno-
vations simultaneously improved quality of care from
the patient’s point of view, professional pride, speed,
clinical outcomes, costs, and safety (Schrijvers,
process which occurs in silos. In addition, it can also Oudendijk, and De Vries, 2003). Brainstorm sessions
be affected by a host of contextual factors – both in- took place with the innovators and in the presence of
ternal and external. Hence, each innovative approach experts on the quickest way to disseminate the inno-
discussed in this paper does have a local/ vations in healthcare organizations. These sessions
environmental factor that leads to its successful im- were conducted to identify the following nine key
plementation. factors that enable the dissemination of the projects:
Figure 2. Complexity associated with innovation in health care.
Plsek (2003) 1. A clear distribution of responsibilities between
Most of the organizational changes that occur in professionals within the innovation
healthcare come with various challenges as pressure 2. Enough educational programs about the inno-
mounts in relation with numerous changes needed to vations for the professionals
be implemented. In addition, healthy relationship 3. Adequate information and communication
infrastructure is largely linked to both effective com- technology support for the running of the inno-
munication and trust (Nutting et al., 2010). vations
Any innovation is associated with a transformational 4. Suitable publicity for the innovations
change which requires a paradigm shift within the
organization. For example, a healthcare organization 5. An adequate payment system for innovative
should not just deliver care to its patients taking into care providers
consideration only the convenience of the physician; 6. The right size of catchment area for the innova-
instead, it should necessarily satisfy patients’ require- tions
ments. Such a change entails major shift in duties of 7. Enough professional freedom to adopt the in-
medical staff as well as re-engineer practice processes. novation
The complexity of a healthcare environment leads to 8. Fast managerial and public decision-making
observe that each practice requires an individual de- about the adoption of the innovation
velopmental pathway to achieve successful transfor- 9. The embedding of the innovations in quality
mation which depends on baseline conditions, the management assurance policy.
adaptive reserve of the practice, and the nature and
timing of personal and organizational transformation The above study points out different types of innova-
(Nutting et al., 2010). tion including new methods of delivery and multidis-
ciplinary structures within hospitals. This study sug-
gested that a better quality of care from the patient’s
Illustrative case summaries point of view represents the most important result of

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such new methods of care delivery such as neonatal would work elsewhere (Reece, 2007). California has a
hearing screening, care of women with incontinence, population of nearly 35 million and more than 70,000
care for high-risk pregnant women at home and the physicians, and it has always been a leader in restruc-
implementation of laparoscopic surgery. The intro- turing its health system, in the managed care and
duction of medical technology helped, for example, capitation movements. Nonetheless, a survey of 252
hearing screening and the new surgery. These innova- Health Maintenance Organizations (HMOs) in 41
tions improved health care for the patients, such as metropolitan areas showed more than 50% of the
earlier detection of deafness (hearing screening), bet- HMOs, representing more than 80% of individuals
ter quality of life (incontinence treatment and treat- enrolled, used P4P in their physician contracts. A
ment of high risk pregnant women at home) and number of health plans with P4P contracts included
fewer complications afterwards (laparoscopic sur- about 90% of them had programs for physicians and
gery). 38% had programs for hospitals (Rosenthal et al.,
The Netherland’s study also reported that the multi- 2006).
disciplinary structures within hospitals include multi- Shortell, dean of the School of Public Health at the
disciplinary outpatient coronary heart disease (CHD) University of California−Berkeley, was reported to
care, integrated oncological care, and comprehensive support P4P and illustrate the lack of quality in U.S.
trauma care and regionally integrated emergency health care: “The largest limiting factor is not lack of
services all part of the central focus of hospitals. These money or technology or information, but rather the
care centers demonstrated better performance with lack of an organizing principle that can link money,
two common features. Firstly, there is integration people, technology and ideas into a system that is
between different medical specialists, e.g. surgeons more cost-effective (i.e., more value) than current
and internists admitting patients on the same onco- arrangements” (Mongan et al., 2006). In the same
logical ward. Cardiologists and cardiac surgeons co- report, Shortell viewed that the goal of P4P plan is to
operate in the CHD clinic. Secondly, more integra- provide “a compelling set of incentives to drive
tion was also noticed between medical specialists and breakthrough improvements in clinical quality and
specialised nurses, for instance in trauma care and in patient experience through a common set of measure-
the regional integration of emergency services. One ments, a public scorecard, and health payments.”
interesting outcome of this study is that the trauma The California IHA plan’s P4P seems to achieve its
care innovation illustrates that top-down innovations goal with the following measurable outcomes:
happen to be successful when there are local enthusi-
 Widespread improvements, with 87% of clinics
astic professionals to support them.
improving their ratings by an average of 5.3%
 A 65% improvement in patient experience
California P4P plan
 A 34% improvement in IT systems in clinic
The California Pay-for-Performance (P4P) plan is settings (Mongan et al., 2006).
declared to be the largest non-governmental physi-
cian incentive program in the United States. Founded Shortell stressed that in order to make P4P successful,
in 2001, it is controlled by the Integrated Healthcare a set of criteria must be satisfied:
Association (IHA) on behalf of eight health plans  Building and maintaining trust among physi-
representing 10 million insured persons (Integrated cians and health plans
Healthcare Association, 2011). IHA staff members  Securing physician group participation
undertake various tasks including collecting data,
 Securing health plan participation
deploying a common measure set, and reporting re-
sults for approximately 35,000 physicians in 221 phy-  Collecting and aggregating data in a neutral
sician groups. fashion
The P4P plan, where bonuses between 5% and 10% The P4P plan definitely corrects a major flaw in the
above normal tariff, represents a successful experience existing fee-for-service system, which compensates
in California; however, it is not guaranteed that it providers without focusing on the quality of care or

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efficiency of their services, and therefore offers them Loisance (2011) argues that the extensive range of
no financial incentive to enhance their health services. clinical presentations of cardiac failure (acute or
In addition, it should include evidence showing the chronic) and of therapeutic approaches (medical or
impact on patients’ outcomes such as quality of life is surgical) urges the cardiologists and other medical
improving (Maynard, 2012). Unfortunately this was specialists to take a necessary action to integrate their
not the case in the UK where the Quality and Out- services under the same structure. The proposed
comes Framework (QOF) was introduced to enhance model includes four stages: (1) high risk with no
transparency and performance. The QOF bonuses symptoms; (2) structural heart disease, no symptoms;
were paid to each GP practice to increase incentives (3) structural disease previous or current symptoms;
and collective behaviour. An evaluation of the NHS and (4) refractory symptoms requiring special inter-
QOF illustrated a number of cases were being inade- vention. The worst scenario in managing a cardiac
quately related to patients’ outcomes (Fleetcroft and failure patient, as discussed in this report, is when a
Cookson, 2006). late decision is made in the therapeutic strategy and
The P4P plan is not being selected in the rest of the then an aggressive treatment would be suggested.
United States, and it is treated with some cynicism. A Hence, a collaborative approach including many spe-
common remark shared among many health care cialists is required to select the appropriate therapy at
professionals who happen to not endorse the P4P the right time, and it also results in minimizing the
plan mentioned that it was inappropriate to reward overall treatment cost.
doctors for quality because simply it is part of their Bousquet et al. (2011) reported an innovative inte-
job. However, the current P4P plan is not perfect and grated care to fight chronic non-communicable dis-
hence needs to be enhanced to avoid pitfalls such as: eases (NCDs) such as including cardiovascular,
 What to reward and how to implement it need chronic respiratory, metabolic, rheumatologic and
to be standardized? neurological disorders and cancers. They suggested a
challenging strategy to deliver comprehensive patient-
 How to measure performance?
centered integrated care to treat NCDs as a common
 How to make sure that healthcare organizations group of diseases. This model helps to implement the
and physicians would not avoid treating chal- predictive, preventive, personalized and participatory
lenging cases? (P4) medicine which embraces a holistic approach
when dealing with diseases. It exploits the commonal-
ities of the NCDs and provides enhanced health care
Integrated and dedicated healthcare facilities
for patients such as:
Hospital executives have to recognize the competitive
 A framework that lead to translate research into
environment is moving towards specialty-based out-
patient practices. Healthcare leaders must act quickly clinical medicine for NCDs
to promote those specialists who contribute most to  Enhanced prevention and treatment capabilities
the hospital’s bottom line and engage them in discus-  Innovative healthcare systems with implemen-
sions about win-win partnerships. For example, tation of follow-up procedures installed at the
“smart hospital” is a concepts developed by Health patients’ homes
Care Management Directions (HCMD) in Nashville,  Slowing down the rising costs of health care
Tennessee (USA). This entity dedicates itself to devel-
oping and managing technologically advanced acute-  Improved interdisciplinary training curricula
care “smart” hospitals which have about 40 to 60 A center for integration of medicine and innovative
beds, advanced information technology systems cus- technologies (CIMIT) was founded in 1998 to address
tomized for greater efficiency, patient safety focused, the necessity of translating research into clinical med-
and very high-quality care. HCMD could be viewed icine for unmet needs in patient care through pro-
as a consultant unit that provides superior customer ductive collaboration and not harsh competition. The
service and management expertise (Reece, 2007). founders of CIMIT included Massachusetts General
Hospital, the Brigham and Women’s Hospital, Massa-
chusetts Institute of Technology, and the Charles
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Stark Draper Laboratory; however, it did grow to or enabled a start-up company (Brenan, 2011).
include 13 of the top clinical, research, and academic
institutions in the greater Boston area such as Har-
vard Medical School, Children’s Hospital Boston, and Reducing medical malpractice and negligence
Boston University. Researchers at CIMIT use the Conducting high-risk operations and prescribing
available funds and the cutting edge technologies to inappropriate drugs constitute the main causes of
efficiently and effectively provide new health care medical malpractice and negligence which occasional-
services and tools for patients. The expected outcomes ly lead to hospital deaths (see figure 3). A spectacular
from CIMIT innovative clinicians, scientists, engi- innovation in health care was proposed by Donald
neers and physical scientists should not be just incre- Berwick (2005) who suggested six keys to reduce hos-
mental advances but rather transformative improve- pital deaths, developed by the Institute for Health
ments (CIMIT, 2011). Improvement (USA) during 100,000 Lives Campaign.
CIMIT conducted a clinical impact study (CIS) in On June 14, 2006, Berwick announced that the cam-
2009 to measure its outcomes and improve its current paign set to decrease lethal errors and unnecessary
methodology. This study investigated about 362 pro- deaths in the nation’s hospitals had saved an estimat-
jects from a pool of 117 different project clusters that ed 122,300 lives in the previous 18 months. This pro-
CIMIT supported between 1998 and 2006. The results ject included 3100 hospitals sharing mortality data
of this study included not only a wealth of knowledge and conducting study-tested procedures that prevent
represented by a set of publications and project re- infections and mistakes. The list of safety keys are as
ports but also experiences with clinical adoption and/ follows:
or commercialization such as: 1. Prevent ventilator-associated pneumonia
 Clinical adoption: >20% of project clusters have
(VAP): such as the process of elevating the head
achieved approval for human use. of the hospital bed and regularly cleaning the
patient’s mouth, may reduce or even eradicate
 Commercialization: >30% of project clusters VAP.
have been licensed to an established company
Figure 3. Causes and outcomes of medical/clinical malpractices

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2. Prevent intravenous (IV)-catheter infections: thromboembolism
Set an environment where doctors and nurses  Simulation training for laparoscopic cholecys-
can wash their hands between patients, simplify tectomy: helps trainee surgeons to conduct real
the procedures for changing bandages around operations safely and efficiently
catheters, and make sure that catheters do not
 Crew Resource Management (CRM) Training
remain in a vein 1 hour longer than needed.
Program: improve understanding of teamwork
3. Stop surgical-site infections: Give the right anti- and shared-decision making.
biotic at the right time during operation, and
 Multifaceted systems interventions including
avoid shaving surgery site before the surgery
because clipping hair avoid irritating the skin the use of a checklist: reduces in catheter-
and is safer. related bloodstream infections
 Surgical safety checklist: reduces mortality and
4. Respond quickly to early warning: Set up spe-
cial rapid-response teams would help to never improves health care outcomes.
miss urgent calls by visitors or nurses. Computer-based information systems are also being
5. Make heart attack care reliable: Take appropri- used to improve patient safety (Committee on Quali-
ate measure like aspirin and beta blocker on ty of Health Care in America, Institute of Medicine
cardiac patients on arrival and a stent or clot 2001; Smith, 2004) including decision support sys-
buster right after administration. tems for improving the decision making process
(Evans et al., 1998; Tomaszewski et al., 2011), com-
6. Stop medication errors: These errors can be puterized prescriber order entry systems to reduce
prevented by, for example, reconciling medica- medication errors (Bates et al., 1999; Riedmann et al.,
tions whenever patients need to see different 2011), bar coding to verify correct identification dur-
doctors, or move to different clinics. ing the blood transfusion process (Davies et al., 2006),
The list of six safety keys recommends that for doc- smart pumps to provide clinical decision support to
tors to be more productive and deliver high quality the medical staff to administer IV medications (Elias
care, safety is a key issue. Hospitals and healthcare and Moss, 2011), and electronic health records
organizations should educate their medical staff about (Murphy, 2010).
how to avoid clinical procedural mistakes that cause
the most problems, and to manage patient expecta-
tions though, for example, the use of available inter- Concluding remarks
active videos. This paper discussed various alternatives and ap-
The success of the above campaign (Institute of proaches in promoting innovation in health care.
Healthcare Improvement, 2006) has influenced simi- Even though most of these cases are contextualized,
lar campaigns such as the one conducted by the NHS they could be adapted to local healthcare settings.
(National Patient Safety Agency, 2008), and another Other widespread innovative approaches which help
one focused on hand hygiene (Whitby et al., 2006). In to improve patient care and achieve clinical benefits
another study, Woodward et al. (2010) investigated would include: (1) develop healthcare services closer
various interventions to reduce medical errors includ- to home, particularly post-acute rehabilitation; (2)
ing: incorporate advanced training for nursing staff to
broaden their skills and specialist expertise, and offer
 Educate patients to remind hospital staff to them prospects for career progression.
wash hands: this initiative is turning into a
strategy in the UK to improve hand hygiene. Apparently, the dissemination of innovation in
healthcare organizations is a very slow process that
 Pre-discharge advice on medication for elderly could take up to 17 years in the USA (Balas, 2000).
patients: reduces readmission rates in elderly Similarly, Woods (2002), reporting to the Scottish
patients government, did a literature study on national health
 Self-management of oral anticoagulation: re- care reforms in Western countries. He concludes:
duces deaths from both hemorrhage and “There are few right answers to the problems of struc-
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