New Mobile Phone Brand

“Helios Phones”

Introduction:
The HELIOS phones have long battery life and solar panel to charge the mob on the move

Segmentation:
Our product would be segmented as per follows
Electronics --------------------- Smart Phones ------------------------ Android

Target Market:
The target market for Helios Phones are
Youngsters to Adults
Age: 20-50
Youth, corporate personals, travelers
Gender: Both

Positioning
The mobile sets are for the travelers and adults who love to use phone. Helios phones are fast charging
mobiles with solar panels as a backup charger to charge the mob on the way. It also offers great camera,
large display and wireless charging. It’s a complete blessing for new generation.

USPs:
1. Fast Charging
2. Charging with Solar Panels