01 SG50 CARNIVAL 2015

LOGO GUIDE

SAFE ZONE

THE ‘O’ SPACE

In order to keep the logo identity uncluttered,

it needs to be place in a clean enviroment.
A clearance area that measures the width of
‘O’ in the ‘SG50’ should be maintained on all
sides of the logo.

Do not place text or clutter within this space

for any applied collateral.

IE
MOV NING
E
SCRE
;LIVE ST
RE SPORTS H
GAPO
CA
TELE

IN UB
S
G50 CARNIVAL
S
sen
ted b
y OCBC BANK
pre

LOGO COLOR RIBBON & ICON

C : 35 C :0 C :0 C :0
M : 100 M : 100 M : 20 M : 20
Y : 100 Y : 100 Y : 85 Y : 85
K : 60 K :0 K :0 K :0 60%
R : 92 R : 227 R : 254 R : 254
G : 18 G :5 G : 205 G : 205
IE
B :6 B : 19 B : 50 B : 50
MOV NING
E
SCRE
;LIVE ST
RE SPORTS H
GAPO
CA
TELE

SIN UB

G50 CARNIVAL
S
sen
ted b
y OCBC BANK C :0 C :0 C : 100 C : 100 C : 25 C : 18
pre M:0 M:0 M : 100 M : 100 M : 50 M : 55
Y :0 Y :0 Y : 40 Y : 40 Y : 100 Y : 95
K : 100 K : 40 K :0 K : 60 K :6 K : 30
R : 28 R : 178 R : 48 R : 27 R : 191 R : 163
G : 28 G : 178 G : 48 G : 20 G : 130 G : 102
B : 27 B : 177 B : 98 B : 52 B : 21 B : 24
SG50 LOGO BACKGROUND STADIUM (GRADIENT)

C :0 C :0 C :0 C :0 C : 20 C : 70 C : 70 C : 100 C : 100 C : 65 C : 70
M : 100 M:0 M:0 M : 90 M : 100 M : 15 M : 15 M : 100 M : 100 M : 55 M : 65
Y : 80 Y :0 Y :0 Y : 85 Y : 100 Y : 25 Y : 25 Y : 40 Y : 40 Y : 50 Y : 65
K :0 K : 60 K : 80 K :0 K : 20 K :0 K : 40 K :0 K : 60 K : 25 K : 80
R :0 R :0 R :0 R : 230 R : 167 R : 66 R : 47 R : 48 R : 27 R : 94 R : 35
G :0 G :0 G :0 G : 51 G : 24 G : 166 G : 118 G : 44 G : 20 G : 93 G : 31
B :0 B :0 B :0 B : 42 B : 21 B : 186 B : 131 B : 98 B : 52 B : 97 B : 27
02 SG50 CARNIVAL 2015
LOGO GUIDE

LOGO BLACK & WHITE LOGO ONE COLOR LOGO REVERSE

PANTONE
RED 032C
C :0 C :0
M:0 M : 100
Y :0 Y : 80
K : 50 K :0 50%
E E

PANTONE
MOVI ING MOVI ING E
EN EN MOVI ING
SCRE SCRE EN
SCRE
;LIVE ST ;LIVE ST ;LIVE ST

GAPO
RE SPORTS H
GAPO
RE SPORTS H RED 032C RE SPORTS H
CA CA

GAPO
TELE TELE CA
TELE

SIN UB SIN UB SIN UB

CARNIVAL CARNIVAL CARNIVAL
SG50 C :0
M:0 SG50 C :0
M : 100 SG50
sen
ted b
y OCBC BANK Y :0 sen
ted b
y OCBC BANK Y : 80 sen
ted b
y OCBC BANK
pre
K : 100 pre
K :0 pre

LOGO BACKGROUND USAGE GUIDE

0% 20% 70% 100%

E E
MOVI ING
MOVI ING EN
EN SCRE
SCRE
;LIVE ST ;LIVE ST

RE SPORTS H TELECA RE SPORTS H

GAPO GAPO
CA
TELE

SIN UB SIN UB
CARNIVAL CARNIVAL
SG50 SG50
sen
ted b
y OCBC BANK sen
ted b
y OCBC BANK
pre pre

WHITE TO 20% COLORED BACKGROUND 20% TO 70% COLORED BACKGROUND 70% TO 100% COLORED BACKGROUND
- COLOR LOGO - NOT RECOMMENDED FOR LOGO PLACEMENT - REVERSE WHITE LOGO

E
MOVI ING
EN E
SCRE MOVI ING
;LIVE ST
RE SPORTS H TELECA
EN
SCRE

GAPO
;LIVE ST

SIN UB RE SPORTS H
GAPO
CA

CARNIVAL
TELE

SG50
SIN UB
CARNIVAL
ted b
y OCBC BANK
SG50
OCBC BANK
sen
pre
y
ted b
sen
pre

E
MOVI ING
EN
SCRE
;LIVE ST

RE SPORTS H
GAPO
CA
TELE

SIN UB Our logo may also be used on an image and colored background with sufficient
CARNIVAL
SG50 contrast. Always used the colored logo on light colored backgrounds for maximium
visual imact, and an all-white version for dark backgrounds. When placing the logo
sen
ted b
y OCBC BANK onto imagery, please ensure that it is placed within an uncluttered image area to
pre

allow for maximum legibillity and visibility. Ensure that the gradient water splashes
do not sink into the background.
03 SG50 CARNIVAL 2015
LOGO GUIDE

SECONDARY COLOR

C : 35 C :0
M : 100 M : 20
Y : 100 Y : 85
K : 60 K :0

C :0 C : 65
M:0 M : 10
Y :0 Y :0
K : 100 K :0

FONTS

HEADLINES

CASTLE PRESS NO1

ABCDEFGHIJKLMNOPQRSTUVWZYZ
abcdefghijklmnopqrstuvwxyz
1234567890

BODY COPY

NATIONAL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWZYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage
examples on the following pages should be followed to ensure all of our communications appear consistent.
04 SG50 CARNIVAL 2015
LOGO GUIDE

MAIN MASTER VISUAL

05 SG50 CARNIVAL 2015
LOGO GUIDE

GRAPHIC ELEMENTS

BACKGROUND

TEXT BANNER

LOOK & FEEL OF SPORTING ICONS

(EMC to create more icons based on proposed activities)

IE
MOV NING
E
SCRE VE
;LI ST
CA
TELE
06 SG50 CARNIVAL 2015
LOGO GUIDE

T-Shirt Design

MOVIENING MOVIEING
SCREE SCRE
EN
;LIVE ST

RE SPORTS H
;LIVE T

GAPO APORE SPORTS HU

TELECA AS
TELEC

SIN UB SING
CARNIVAL CAR
SG50 NIVAL
B

SG50
sen
ted b
y OCBC BANK sen
ted b
y OCBC BANK
pre pre

Banner Template

BRANDING EVENT/PROGRAM

8 & 9 AUG 2015

SINGAPORE SPORTS HUB

IE
MOV ING
EN
SCRE
;LIVE ST

APORE SPORTS HU
CA
TELE

SING
CAR
SG50 NIVAL
B

sen
ted b
y OCBC BANK
pre

Celebrate SG50
at Our FREE APORE SPORTS HU
MOVIEING
SCRE
EN
;LIVE ST
TELE
CA

National Day
SING
CAR
SG50 NIVAL
B

Bonanza! pre
sen
ted b
y OCBC BANK

For more information, visit For more information, visit

sportshub.com.sg/sg50carnival sportshub.com.sg/sg50carnival

Branding banner template includes: Activities banner template includes:

• Event Headline • Event Headline
• Event Logo Identity • Activty Name
• Singapore Sports Hub logo • Singapore Sports Hub logo
07 SG50 CARNIVAL 2015
LOGO GUIDE

Event Activity Board Template

KIDS
BOUNCING
CASTLE

E
MOVI ING
EN
SCRE
;LIVE ST

RE SPORTS H
GAPO
CA
TELE

SIN UB
CARNIVAL
SG50
sen
ted b
y OCBC BANK
pre

For more information, visit

sportshub.com.sg/sg50carnival

A-Boards / Horizontal Banners Template

Celebrate SG50
8 & 9 AUG 2015 at Our FREE
SINGAPORE SPORTS HUB National Day
Bonanza!
IE
MOV ING
EN
SCRE
;LIVE ST

APORE SPORTS HU
CA
TELE

SING
DAILY CAR
SG50 NIVAL
B

PRIZES
TO BE WON
sen
ted b
y OCBC BANK For more information,
pre
visit sportshub.com.sg/sg50carnival
from our sponso
r
and partners a s
t
OCBC Square!