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UX Design is essential for successful companies
We are living in an age of experience, where experience is the product. UX Design
enables creation of experiences which users love.
Few decades later, Apple became the most successful company of all time.
With unprecedented success, it's clear to everyone that Apple is all about design.
It is not clear to everyone that Apple is about User Experience (UX) Design.
Many business activities could get done by users and customers themselves.
The need for human conversation was less and less necessary.
The need for humane treatment was more and more necessary.
At first, making software was hard enough at all, as technology was immature.
In the early 2000s it started to become clear that making a website was no longer
hard.
People loved sites like Yahoo and AltaVista because not much other choice existed.
As soon as Google came out with outstanding UX for search, users switched over.
Google outcompeted all the search engine competition in matters of few years.
All these companies are great examples of great User Experience Design in action.
Today's marketplace
'Start with the customer experience and work your way backwards into the product.'
New founded companies have been practicing this approach for more than a decade
now.
A (UX) Designer gets held in high regard not only at Apple anymore.
This is because modern generations, born into digital, have higher and higher
expectations.
British Government, Tesco, Virgin Group, Barclays Bank, Sky, BT and Bupa are all
known to utilise UX Design.
UX Design has made its way into all verticals, all sectors and all sizes of
companies.
The core question is how much and where does a company need to apply UX Design best
practices.
The answer is that it is necessary to apply it to all customer touch points as soon
as possible.
Design drives competitive advantage and enables higher prices of similar products.
It is an organic, common sense reaction from customers who love the product they
use.
The same is the case today on AirBnB, where every digital user wants a special
treatment every time.
Next time you order your Uber ride, think about how angry you feel if you don't
know when your ride is coming.
When you are chatting with online support, think about how frustrated you are if
the person is not speaking to your politely.
Next time you are filling an online form, think how you feel if you need to spend
long time filling it.
If you love the product you are using and want to share it with everyone, chances
are it is UX Designed.
And chances are many designers have worked tirelessly to make the product the one
you love.
This is why it is important to work with those who have been in the game for a long
time.
Those who have seen the evolution and who understand the trends.
Those who understand that UX Design is not about how things look, but how things
work.
Form follows function and when a product gets made to work very well, it will be
beautiful too.
Everything is going more digital and with that, UX Design is the key ingredient in
success.
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