OVERVIEW

Product and Pricing

1
 Industry-Leading
Push Notification Platform
Our mission is to become the ubiquitous platform for
all mobile and web notifications that apps send to
users.

Our easy-to-use developer SDKs empower developers

and marketers to deliver effective push notifications to
their users on all smartphone & browser platforms.

2
 Table of Contents - OneSignal Push Deck

✓ Mission Statement ✓ REST API

✓ Current Client List ✓ Enterprise Support

✓ Client Quotes ✓ Documentation

✓ Platforms Supported ✓ Best Practices

✓ Push Features & Traction ✓ CMS, Analytics & CRM Integrations

✓ Dashboard / Screenshots ✓ Delivery Infrastructure

New Message | Reporting | Segmentation | All Users ✓ Enterprise Pricing

✓ Mobile Push - iOS | Android ✓ Why Choose OneSignal?

✓ Web Push ✓ OneSignal Team | Investors

OneSignal Case Studies

OneSignal Proprietary and Confidential 3

 OneSignal is Trusted by Leading Brands & Developers

OneSignal Proprietary and Confidential 4

 OurOneSignal
Clients Love OneSignal
is Trusted by Leading Brands & Developers

“OneSignal is the most “ Using OneSignal’s API, “ When someone comes to a

knowledgeable vendor in the Product Hunt is able to story or a video from [web
push space… I always learn a automatically target users to push] notifications, they
lot from my conversations send personalized alerts to, spend 10 percent more time
with them and I didn’t get the regardless of whether that engaging with the content
same impression from other user is on a mobile device or than users who come from
vendors. ” a web browser.
” other platforms.”

“ Implementation of the “Adding Web Push was very

OneSignal plugin was very
straightforward. OneSignal
has great documentation. We
had everything up and
running in 15 minutes.
easy to do and the impact was
very clear. If you compare the
amount of effort to the amount
of impact, it had unparalleled
” ROI compared to anything else
”
we’ve tried.
“ We looked at all vendors
and choose OneSignal over
others because of the quality
of their product and their
huge scale.”

95
OneSignal Proprietary and Confidential
 OneSignal Works Everywhere

SUPPORTING ALL MAJOR PLATFORMS

Including iOS 10 Coming Soon Including Android 7

SUPPORTING EVERY MAJOR DEVELOPMENT ENVIRONMENT

OTHER SUPPORTED PLATFORMS

OneSignal Proprietary and Confidential 6

 OneSignal Supports over 330,000 Partners

2.1B 1.22B
daily notifications uniques
✓ Quick Integration and Setup
DAILY NOTIFICATIONS SENT BY ONESIGNAL
✓ Easy to use Dashboard 2100 M

✓ Real Time Tracking

1680 M
✓ Send via API or UI

✓ Segment Users 1260 M

✓ Automated Messaging
840 M
✓ Scalable Platform

✓ Optimized Push Delivery 420 M

✓ A/B Message Optimization

0
Jan June Jan Jun Jan
2016 2017 2018

OneSignal Proprietary and Confidential 7

 OneSignal Dashboard: A Single Interface to Manage Push

Select Audience Segments

Users in each Segment

Add Filter: Segments

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 OneSignal Dashboard: A Single Interface to Manage Push

Message: Title & Body

{

Select languages to
localize your content {

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 OneSignal Dashboard: A Single Interface to Manage Push

{
}

Extra Options
Options for Each Platform

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 OneSignal Dashboard: A Single Interface to Manage Push

Schedule
Options {
}

Per-User Optimization leverages OneSignal cross-app user data

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 OneSignal Dashboard: A Single Interface to Manage Push

} CTR

}
Message Title Delivery Status

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 OneSignal Dashboard: A Single Interface to Manage Push

} Performance
Over Time
}

}
Delivery Statistics Performance Statistics

OneSignal Proprietary and Confidential 13

 OneSignal Dashboard: A Single Interface to Manage Push

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 OneSignal Dashboard: A Single Interface to Manage Push

}
}
}
User Details Additional User Details PlayerID & Segments

OneSignal Proprietary and Confidential 15

 Fastest Growing
OneSignal in Mobile
Works Push
Everywhere

SUPPORTING ALL MAJOR PLATFORMS

33% 77%
all app market share new app market share

Including iOS 10 Coming Soon Including Android 7

SUPPORTING EVERY MAJOR DEVELOPMENT ENVIRONMENT

NUMBER OF APPS USAGE IN APPS
FOR EACH VENDOR RELEASED Q1 2017

OneSignal PushWoosh Urban Airship CleverTap Other

OTHER SUPPORTED PLATFORMS

Source: AppFigures, March 2017

New app usage data for iOS not available 516
OneSignal Proprietary and Confidential
 OneSignal SDK for iOS

✓ Designed and developed by OneSignal

✓ Open sourced SDK to make your integrations easier

✓ Engineers can easily debug and fix problems without

outside help

✓ No long turnaround times or fees to update SDKs or

customize to your needs

✓ Customize to your specific needs

Read Our Getting Started Guide

Including iOS 10

DOWNLOAD OUR IOS SDK, CREATE AN ACCOUNT AND GET STARTED

https://github.com/OneSignal/OneSignal-iOS-SDK

OneSignal Proprietary and Confidential 17

 OneSignal SDK for Android

✓ Designed and developed by OneSignal

✓ Open sourced SDK to make your integrations easier

✓ Engineers can easily debug and fix problems without

outside help

✓ No long turnaround times or fees to update SDKs or

customize to your needs

✓ Customize to your specific needs

Read Our Getting Started Guide

Including Android 7

DOWNLOAD OUR ANDROID SDK, CREATE AN ACCOUNT AND GET STARTED

https://github.com/OneSignal/OneSignal-Android-SDK

OneSignal Proprietary and Confidential 18

 OneSignal SDK for Mobile Frameworks

✓ Unity | Cordova | Marmalade | Phonegap | Corona

Xamarin | Ionic | Intel XDK | Adobe Air | Cocos2d-x

✓ We build the adapters and maintain them to support

the platform you choose

✓ Customize to your specific needs

✓ Constantly adding support for additional platforms

✓ Support from the people who built the SDK

Read Our Getting Started Guide

DOWNLOAD THE NECESSARY SDK, CREATE AN ACCOUNT AND GET STARTED

https://github.com/OneSignal

OneSignal Proprietary and Confidential 19

 Leader in WebWorks
OneSignal Push Everywhere

SUPPORTING ALL MAJOR PLATFORMS

3X 73% 200M
6 mo client growth market share notifications / day

Including iOS 10 Coming Soon Including Android 7

SUPPORTING EVERY MAJOR DEVELOPMENT ENVIRONMENT

OTHER SUPPORTED PLATFORMS OneSignal PushCrew Other

Source: BuiltWith Top 1 Million Sites, March 2017 620

OneSignal Proprietary and Confidential
 OneSignal SDK for Web Push

✓ Global Leader in Web Push

✓ One of few vendors to support

Chrome, Firefox and Safari

✓ Built and maintain Wordpress Plugin

✓ Support HTTPS & HTTP Sites

Read Our Getting Started Guide

Coming Soon

SELECT HTTP OR HTTPS, CREATE AND ACCOUNT AND GET STARTED

https://github.com/OneSignal/OneSignal-Website-SDK

OneSignal Proprietary and Confidential 21

 OneSignal Server REST API

✓ Programmatically deliver notifications from your

server or device to another device.

✓ Add, update, and fetch data for your users without

using our mobile or web SDKs.

✓ Create & Cancel Notifications

✓ Edit Device & View Apps

✓ CSV Exports

Read Our Getting Started Guide

INTEGRATION TYPICALLY TAKES ONLY A FEW HOURS

https://documentation.onesignal.com/reference

OneSignal Proprietary and Confidential 22

 Support: Enterprise Push Service

✓ Uptime SLA 99.9%

✓ Delivered 99.9+% over last 90 days

✓ Highly Scalable

✓ Support via Intercom

✓ Help with Integration

✓ Dedicated Support Email for Enterprise Clients

✓ Optional Dedicated Account Manager

✓ Custom Contract & SLA

Check Current Uptime Status

OneSignal Proprietary and Confidential 23

 Support: Documentation & Tutorials

✓ Extensive documentation for setting up and

running OneSignal

✓ Tutorials with Example Code

✓ Troubleshooting common issues

✓ Always up to date with the latest changes to

platforms

Read Our Documentation

OneSignal Proprietary and Confidential 24

 Best Practices: What Notifications to Send

MARKETING PRODUCT ENGAGEMENT

✓ Sale/Discount/Coupons ✓ User Action in the App ✓ Onboarding

✓ Daily Top Story ✓ Time Based / Reminder ✓ Reengagement

✓ Breaking News ✓ Achievement ✓ New Content

✓ App Update ✓ Subscription ✓ Daily Reminder

✓ Personalized ✓ New Content ✓ Call to Action

✓ Automated Messages ✓ Location Trigger ✓ Social Trigger

✓ Order Confirmation

OneSignal Proprietary and Confidential 25

 Best Practices: Onboarding and Reengagement

ONBOARDING NEW USERS

IMMEDIATELY DAY ONE DAY TWO
Triggers first message to user Send welcome reminder and tell Remind user to complete profile,
when user accepts push user about a feature sign up for email, etc.

REENGAGEMENT OF INACTIVE USERS

DAY ONE DAY TWO DAY 5-7
Remind user to return to app, Offer up a valuable piece of data This may be last chance to bring
maybe offer coupon to bring them back them back so give final offer

LOCATION OR EVENT-BASED REENGAGEMENT

LOCATION TRIGGER DISCOUNT TRIGGER EVENT TRIGGER
Remind the traveler to open you Remind the user to save on their Remind the user of an event or
app when they are in an airport next purchase via a push recently posted content

OneSignal Proprietary and Confidential 26

 Third Party CMS & Analytics Integrations

Devices Push Servers OneSignal You CMS

With OneSignal SDK Various Platforms Push Service OneSignal Interfaces Your Integration

GS 58 %
Your Server with
OneSignal REST API
19:56
Wednesday, 15 June
DIVER DOGS 1m ago

You’re back in the game!

popfiz24 just rescued your dog.

APNS

Scheduling AND/OR

GCM Segmentation OneSignal Dashboard Analytics

Your Integration

Analytics

Usage Data

We also support third party CMS & Analytics integrations

Read Our Documentation

OneSignal Proprietary and Confidential 27

OurOneSignal
Tech is Highly Scalable
Enterprise at Low Cost
Technical Architecture

15 K
Devices
1 B
Push Servers
770 M
OneSignal
7You
TB $ 25K
API Requests / sec notifications sent / day MAU Data stored monthly costs
With OneSignal SDK Various Platforms Push Service OneSignal Interfaces (includes bandwidth)

GS 58 %
Your Server with
OneSignal REST API
19:56
Scales Wednesday, 15 June
DIVER DOGS

You’re back in the game!

popfiz24 just rescued your dog.
1m ago
Database Queuing Scheduling Delivery Push Servers
Linearly APNS

APNS
Scheduling AND/OR

GCM Segmentation OneSignal Dashboard

Analytics FCM

Usage Data
DB Servers with PCIe SSDs
in Raid 0. PostgreSQL with
custom sharding &
partitioning strategy.
Parallelized notification Distributed delay queues in Delivery system written in Dual 10Gbps network
queuing system Redis. Rust. Delivery rates reach connections per server to
200,000 notifications per APNS, FCM, ADM, etc.
second per server.

Our stack includes Ruby, Redis, Distributed PostgreSQL, Rust, and is hosted
on Bare-Metal servers with
Modern hardware incrediblyservers.
on bare-metal fast NVMe SSDs. Our
Designed withbackend
a focus systems
on
sendslow-cost,
over a billion notifications
realtime per day and
data processing, across
highover 160,000 apps.
scalability.
Read More on our blog: Rust at OneSignal A5 28
OneSignal Proprietary and Confidential
 OneSignal Pricing: Enterprise vs Free
Our service is 100% free for an unlimited amount of users for all developers of commercial and private apps. In our product,
there is no difference between a free and an enterprise client with regards to our Push Notifications service.
For our Free service, our business model is based on monetizing the wide distribution of our SDK to help advertisers and
research companies better understand mobile user behavior, similar to services like AppAnnie and Flurry Analytics.
We also offer Enterprise paid pricing based on the number of Total users for clients who would like to pay us and not allow us
to monetize the data. For Mobile Apps, total users is the number of devices that install your app. For Web Push, total users is
the number of browsers that subscribe to notifications on your website. We offer a 2 month (16.7%) discount annual payments.
Cost per Million Users
Price Tiers Monthly Price Annual Price
PushProvider1 $20,000
Free - Unlimited Free / $0 Free / $0
PushProvider2 $16,000
Tier 1 - Up to 100,000 Users $100 $1,000
PushProvider3 $11,699
Tier 2 - 100K - 500K Users $400 $4,000

Tier 3 - 500K - 1M Users $750 $7,500 PushProvider4 $10,000

Tier 4 - 1M - 5M Users $3,000 $30,000 PushProvider5 $7,000

Tier 5 - 5M - 10M Users $5,000 $50,000 PushProvider6 $5,500

Tier 6 - 10M -20M Users $8,000 $80,000

PushProvider7 $2,500

Tier 7 - 20M -40M Users $10,000 $100,000

OneSignal $750
$10,000 +$250/mo/Million $100,000 +$250/mo/Million
Tier 8 - 40M+ Users for each M over 40M for each M over 40M 10,000.00 20,000.00
View Contract Enterprise Form
OneSignal Proprietary and Confidential 29
 OneSignal Pricing: Enterprise Options

For our Enterprise Service we offer Increased Support and Onboarding Support

Enterprise Add On Tier 1/2 Tier 3+

Payment Options Credit Card only CC or Manual Invoice

Dedicated Account Manager $500/mo $500/mo

Deticated Account Manager / SLA Not Available $1,000/mo

Dedicated AM & 24/7 Support Not Available $2,000/mo

Customized Contract / Integration Not Available $2,000 Integration

*For Monthly Pricing or overage on Annual Plan payments, Customer will pay the monthly fee within
15 days after the last day of the calendar month in which Customer used OneSignal

OneSignal Proprietary and Confidential 30

 Why Choose OneSignal

✓ Enterprise Push across multiple platforms. Single enterprise platform to

build anything the need to support their users including Localization, Full API
Support & A|B Testing

✓ Message Automation. Custom build Segments, Automated Messages,

Schedule Messages in Advance and Send Messaged via our API

✓ Flexible Pricing. Focused on providing a world class free push platform or paid
platform based on developer’s needs. Unlimited Devices, Unlimited Notifications.

✓ Support of all the Platforms you use. Always working on support push
across all the platforms that you build apps or websites for push

✓ Reporting. Get real time Analytics on Message Performance. Reports on the

data you need & review performance each message and across all of your
applications.

✓ Analytics. Build custom Integrations to allow OneSignal to pass ALL push

related data into your existing Analytics partner on a per user basis or via our API

OneSignal Proprietary and Confidential 31

Team

George Deglin Long Vo Bryan Smith Joe Wilm

Co-Founder / CEO Co-Founder / COO Sr. Director of Engineering Director of Technology
Founder & CTO Uversity Founder - Gaia Interactive Sr. Dir of Engineering Software Engineer

Symphony Lockheed Martin

About Investors
Founded 2014
HQ San Mateo (Product/Eng) & NY (Sales/Success)
Raised $9.5M to date
22 Employees / 60% Engineering
2.5B+ Daily Notifications Sent, 1.2B Devices

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 Ditching Email for Push Notifications at YouNow
CASE STUDY

Before integrating OneSignal’s Web Push notifications, YouNow relied on

email to notify users when a broadcaster they followed went live. Because
these are time sensitive broadcasts, YouNow needed to notify specific groups
Read the
Case Study of fans as soon as their favorite broadcaster went live.

“ Push is core to our platform and we’ve seen that users don’t mind these
notifications because they are in control of whether they join any broadcast.
19% We simply keep them in the loop as to what is happening. ”
increase in D14 retention
PETER WATTS, VP PRODUCT

5%
increase time on platform

500,000+
notifications per hour

OneSignal Proprietary and Confidential 33

 Leveraging Rich Push Notifications at Mic
CASE STUDY

One of the big goals at Mic was to take advantage of the new rich
notifications in iOS 10, allowing Mic to provide a full news reading and
viewing experience without having to open the app.
Read the
Case Study If this new style of “lock screen storytelling” means you don’t open the app
itself, “We think that’s a success.”
CORY HAIK, PUBLISHER

WEB NOTIFICATIONS ALLOW MIC.COM TO

MIC USES iOS RICH NOTIFICATIONS TO DELIVER NEWS SUMMARIES THAT USERS CAN RATE AND TAP INTO OFFER A SIMILAR EXPERIENCE TO THE APP

OneSignal Proprietary and Confidential 34

 Improving Cart Abandonment at Princeton Review
CASE STUDY

Many potential customers browse Princeton Review, add a test prep course
to their cart, and leave without purchasing. Before OneSignal, these potential
customers were unreachable because they never created accounts. Using
Read the
Case Study OneSignal, Princeton Review can now reengage them, using their activity to
deliver targeted promotions such as cart abandonment notices and discounts.

“ Implementation was really simple and we were surprised at how quickly

we could get it live and see the results instantaneously. I think everyone
4X should be experimenting with web push and if they aren’t, they are already
Web Push Subscriber late. ”
Conversion
SULEMAN REHMANI, DIRECTOR OF ECOMMERCE

< 7
Days to Implement

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 Data Driven Retention at Product Hunt
CASE STUDY

Product Hunt is a site for product enthusiasts to share and geek out about the
latest mobile apps, websites, hardware projects, and tech creations. After
implementing Web Push from OneSignal, Product Hunt saw user re-
Read the
Case Study engagement double.

“ Push notifications have been an effective way to keep our community

informed the moment a notable product launches or when users are
mentioned in the comments ”
2X RYAN HOOVER, FOUNDER AND CEO

Increased Retention

OneSignal Proprietary and Confidential 36

 THANK YOU!

sales@onesignal.com

OneSignal Proprietary and Confidential