According to the case, the quality of winemaking is linked with timely of
improvement. This is in according to the changes in the taste and preferences of the consumers and the dynamic market environment. Richardson believed that he could improve the quality of his wine by focusing on a single project. He believed that in managing the quality of wine, the personality of the winemaker matters to a great extent. He believes that a good quality wine strikes a balance between the art of winemaking and the scientific link of winemaking. According to him, a good quality wine gives a good look, tastes good and gives benefit to its users. He also thinks that the quality of wine and the risks are associated with each other. A good quality wine makes your consumers loyal towards your wine.