THE BASICS OF

GROWTH

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 but first

why?
[why should a brand invest on
Instagram]

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 1m 71% 2nd
active users per of US businesses most engaged
month use IG network

0:53 83% 50%

daily average of users discover of users follow
time new brands brands

80% 500m 4x
decide to buy a more interaction
stories usage
product than facebook

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case
fashion brand

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the basics
[how the brand presents itself]

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 clear logo

full bio
& link

highlights

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organic
growth
[not-paid advertisement]

before using paid

advertisement we need to
ΜΑΧΙΜΙΖΕ
our organic results

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content

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 vs

CTAs
info
price indicator
fashion aesthetic
give life to your posts, make
them different from the
crowd, turn them into
attention getters
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 vs

tags
involve many people:
stylist, model, make-up
artist, photographer
etc, so that more
people engage and
promote your content

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 vs

creative
editing
same photoshoot,
different approach!
This content is an eye
magnet!

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 vs

video
or carousel

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 vs

giveaways
give something, gain
followers & engagement.

do you want the max result?

boost your post or find a
celebrity/influencer to run
the giveaway for you!
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 vs

logo
let them know
who you are

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brand
affiliates
let them sell for you and
reward them with a sales
percentage

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run a campaign
do you want the max result?
boost your campaign with an ad!

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stories
your brand appears on IG top
area, and the user interacts
with you effortlessly

do you want the max result?

boost your story with an ad!

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what more can you do
with your stories?

quiz question location

polls
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 IGtv
backstage
videos,
events cover,
testimonials,
unboxing,
gifts etc

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quality
content
topics
[poor content=poor brand]

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backstage
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brand
mission
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plus size/
diversity
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lifestyle
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user generating
content
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profile
layout
[fashion is all about
aesthetics]

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mariafragkaki.com
mariafragkaki.com
mariafragkaki.com
 paid
growth
[return-on-investment growth]

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paid ads
[reach targeted audience]

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 brand
ambassador
[the face of the brand]

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 celebrity
influencer
[one-time collaboration]

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 micro-
influencer
[giveaway collaborations]

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 trend
influencer
[GNTM is on]

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 tv on
social media
[giveaways or sponsorships]

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 invite &
share
[cover & expand your events]

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 what about

followers
[all the above actions will
drastically increase the
brand's followers, but are they
enough?]

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swipe
up
[more than 10.000
followers]

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badge
[traffic &
followers]

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followers
bring
followers
[the more you
have, the more
you have]

hint!

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 how?
[use a booster, an algorithm
which is going to run targeted,
manually, 24/7, and will
increase your instagrams'
followers, engagement & sales]

on ly
or g a n ic
re s u lts ,
t f a k e !
no
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 data
[check EXACTLY how much
you give and how much you
get]

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 how?
[use an analytics platform for
instagram that collects data,
evaluates your performance and
your collaborators, shows you
the right time to post for
maximum engagement and
measures thee clicks on your IG
buttons]

without analytics,
companies
are blind!

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the end.
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