Gen-y-1700 (Rs.

)8150000

Manufacturing cost
Labour 1000000
Material 1498600
Subcontractors 256450
Others (Permits, Tax, etc) 850000
Total 3605050

Operating cost
Marketing & Advertising 750000
General & administrative 500000
Distribution & Network 944950
Total operating cost 2194950

Net cost 5800000

Dealer margin 1300000

Profit margin 1050000

Final Price 8150000

COMPANY NAME PRICE

LEXUS 86,54,900
NISSAN 89,00,000
TESLA 94,00,000
VOLVO 97,50,400
GOOGLE 1cr
UBER 91,46,500
MERCEDES 1.1cr

Sales forecast

Gen-y-1700 has a simple sales forecast. It states the number of units Gen-y-1700 expects to sale
during the period of two years 2020-2021.We have also divided our market into two segments
Bangalore and Hyderabad and our forecast states how many people will purchase our driverless
car in each of those segments.
These numbers are estimates based on the research conducted in our analysis of market and it
also includes the expected growth in the number of our buyers.
 Expected sales
The following chart shows our expected number of units sold in 2020-2021.

Sales forecast (No. of units sold)

600

500

400
No of unitS sold

300

200

100

0
Jan-Mar Apr-Jun Jul-Sep Oct-Dec
2020 2021

The following chart shows our sales forecast in our targeted market for years 2020-2021.

Year No of units Cost per unit Revenue (Rs.)

2020 650 81,50,000 5,29,75,00,000
2021 1530 80,00,000 12,24,00,00,000

We have also calculated expected sales in each targeted segment.

Following data presents the expected sales in our following target markets-

 Bangalore
 Hyderabad
On the x axis we have presented our segments and on y axis the expected number of buyers from
that segment.
 Sales Forecast

1000
900
800
700
No. of buyers

600
500
400
300
200
100
0
Bangalore Hyderabad
2020 2021

Potential customers Growth (in %) 2020 2021

Bangalore 165.71 350 930
Hyderabad 100 300 600