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1) Describe how the use of research designs protects us from heuristics and cognitive
biases.
Answer: Answers will vary but should contain the following information for full
credit.
--Student should mention that research requires that we make our predictions
beforehand so that the hindsight bias does not lead us to exaggerate our abilities to
correctly understand a complex world.
--The research studies use techniques that focus on recording or gathering information
so that our intuitions are not allowed to bias the results (such as avoiding availability
and representativeness heuristics).
--Designs themselves have limitations so that further research is needed to establish the
reliability and validity of our findings.
2) Use your knowledge of the case study and naturalistic observation to show why they
are better devices for identifying important topics for further study rather than being
designs that allow for theory building and testing.
Answer: Answers will vary but should contain the following for full credit.
--Both lack important elements of more complex designs that allow theory testing
(lack of controls, inability in most cases to separate elements to allow greater
understanding of what is necessary and what is not for a behaviour to occur, studying a
few people that may not be representative of larger population).
--Direct interaction by researcher with people may strongly influence the data they
provide to us (which is often minimized by other methods).
Diff: 3
Type: ES
Page Ref: 47–49
Topic: Naturalistic Observation: Studying Humans “In the Wild” & Case Study
Designs: Getting to Know You
Skill: Applied/Conceptual
3) Discuss why researchers need to be familiar with both descriptive and inferential
statistics.
Answer: Answers will vary but should contain the following ideas for full credit.
--Student needs to mention that each gives a different kind of information because each
has differing goals (organization and summarization for descriptive and generalization
for inferential).
--Techniques in each can be misused in different ways to make effects appear that
really are not accurate or appropriate.
--Often both are used in conjunction by the researcher rather than being two types that
are chosen between (e.g., using the means of the groups to help see the statistically
significant group differences).
Answer: Answers will vary but should contain the following points for full credit.
--Each research design has its own important limitations. Student should identify at
least two examples from two different designs to earn full credit.
--The goals of research differ (some focus on description, others on predictions, and
others on establishing causation).
--If different methods produce similar results, this increases our confidence in our
understanding of a particular phenomenon (idea of convergence).
2) Distinguish between the different types of reliability and validity, and what are the
main differences between them.
Answer: Answers will vary but should contain the following points for full credit.
--Validity: measuring what you are claiming to measure (related to internal and
external validity)
3) Compare and contrast the differences between a correlational and experimental design.
Answer: Answers will vary but should contain the following points for full credit.
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