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CHAPTER IN FOCUS
Work the Model Discussion Topic and Writing Assignment (p. 94)
Resources for Module 2.1
Resources for Module 2.2
Resources for Module 2.3
▼ LECTURE GUIDE
Learning Objectives
Know the key terminology related to the principles of scientific research.
See bold, italicized terms below.
Understand the five characteristics of quality scientific research.
These characteristics include:
(1) It is based on measurements are that are objective, valid, and reliable.
(2) It can be generalized.
(3) It uses techniques that reduce bias.
(4) It is made public.
(5) It can be replicated.
Understand how biases might influence the outcome of a study.
Demand characteristics affect how participants respond in research studies. They might try to
guess what the study is about or paint themselves in a favorable light. Researchers can also
unintentionally introduce bias.
Apply the concepts of reliability and validity to examples.
Students should be able to read scenarios involving research methods and determine whether
there are issues with reliability or validity.
Analyze whether anecdotes, authority figures, and common sense are reliably truthful sources of
information.
It is important to critically evaluate the source of information. Is one person telling his/her
success story? Such anecdotal evidence is usually not generalizable. Is the claim endorsed by an
authority figure or expert? It’s important that it’s not just opinion, but also backed up by data.
Common sense is also important, but good scientific research should come first.
1) The most important aspect of scientific research is that it strives for objectivity.
i) Objectivity assumes that certain facts about the world can be observed and tested independently
from the individual (e.g., a scientist) who describes them.
ii) However, the problem is that interpretations of events are subjective, meaning individuals’
knowledge of the event is shaped by prior beliefs, expectations, experiences, and even mood.
Objective Measurements (p. 33) are the measure of an entity or behavior that, within an allowed
margin of error, is consistent across instruments and observers.