1. Explain the concept of business format franchising?
2. What is the advantage of the concept to the franchisor? 3. What is the advantage of the concept to the franchisee? 4. Why is it important for the franchisor to exercise “control” over the operations of the franchised store? 5. Over what aspects of the franchised store operation does the franchisor exercise “control”? 6. Why is the issue of “control” relevant to the Patterson case? 7. In the Patterson case, explain the following: a. Plaintiff’s theory why the franchisor must be liable for the claim of the franchisee’s employee for damages. b. Defendant’s theory why the franchisor should not be held liable for damages allegedly suffered by franchisee’s employee. c. The rationale behind the Court’s decision.