Writing Sample 1 - born free™ Blog Post

This is one of the blog posts I wrote while at my internship with SUMR Brands. This post is explaining

the features of a recently released stroller for the born free™ brand.

Irresistible by Design: the liva™ stroller

Here at born free™, we believe that baby essentials should be beautiful, versatile, and accessible. We

created our products with the thought in mind that having children doesn’t mean abandoning your

personal sense of style or ambitions. born free™ allows your entire family to comfortably, safely, and

fashionably explore your world together. Therefore, we’re presenting you with the “Irresistible by

Design” series – where we show you how each one of our products lets you and your baby live free.

You already read about our designers in our last blog post – now it’s time to take a look at the

born free™ liva™ compact fold stroller.

Unlike the bigger, heavier, full-size strollers, the liva™ lets you and your family explore the

world in a compact way. The liva™ was designed to include all the essential features of a stroller (plus

more!) - without the bulk. The lightweight frame and smooth glide wheels makes the liva™ easy to

maneuver in even the busiest of cities, and the one-hand fold and attached carry strap make for a small

footprint even when it’s not in-use. On-the-go? The liva™ can be used from birth with your favorite car

seats* too - no adapters needed!

Just like the wima™, the liva™ is rendered in premium fabrics, designed with elegant neutral

grey tones and brown accents. It’s also especially parent-friendly, with a cell phone holder, cup-holder,
“parent pocket”, and large storage basket all built-in for your convenience. The peek-a-boo window is

also placed in your eyesight so you can check up on your child without worrying about disturbing them.

Plus, the rear wheel break is flip-flop friendly, making the liva™ perfect to use any time of the year.

In addition to being parent-friendly, the liva™ is incredibly child-friendly, too! A built-in

oversized canopy with a pop-out sun visor keeps your little one safe from harmful sun rays, while the leg

rest and multi-position recline are easily adjustable so that your baby can be both a part of the action and

take a peaceful nap when needed. The 5-point safety harness also keeps baby extra safe, secure, and

comfortable.

The born free™ liva™ compact fold stroller is a whole new stroller experience. Interested in

purchasing? The liva™ is available on our website now!