Guanzon, Ghera Maris O.

MM-3C

Global warming

According to Collins Dictionary, Global Warming is the gradual rise in the Earth's
temperature caused by high levels of carbon dioxide and other gases in the atmosphere. If
we want to prevent dramatic rises in sea levels and extreme weather events, we need to
reduce greenhouse gas emissions. A huge share of these harmful gas emissions are from
the factories of companies producing massive amount of product per day.

Marketers should be promoting technological innovation to these companies and

convince them to adapt cleaner technologies. Such strategy will reduce the threat of human-
induced climate change while boosting technological innovation and economic
development.

Marketers could also lead the consumers into buying products that are safe for the
environment. A good campaign could be an efficient way in continously minimizing the
use of harmful products such as aerosols, plastics, etc. A major drop on the demand of the
said products could lead to the halt of its production and/or the manufacturer introducing a
new and a much safer option.