WALT DISNEY DIVERSIFICATION

Walt Disney started as a single business firm when it only offered animated motion pictures. Then it
moved to becoming a dominant business firm by producing family-oriented motion pictures and
operating theme parks. after few years, it changed its diversification strategy to being a related-
constrained business by producing motion pictures, operating theme parks and selling products through
Disney Stores.

Disney decided to diversify more by moving into the related linked diversification strategy. Aside from
the products and services previously mentioned, Disney also has a movie studio now where it builds its
characters, television network (ABC) that broadcasts non-Disney produced contents. Disney still remains
in the entertainment industry, and through there diversification strategies, Disney has been successful in
its economies of scope by sharing activities and transferring core competencies.