A PROJECT REPORTON

“A COMPREHENSIVE STUDY ON DEALERS SATISFACTION AND PERCEPTION

TOWARDS THE PRODUCT OF JUMBO ROOFING WITH SPECIFIC REFERENCE TO
PALTANBAZAAR & LOKHRA”

Submitted in partial fulfillment for the award of the degree of

Master of Business Administration (MBA) UnderDibrugarh University

NEF COLLEGE OF MANAGEMENT & TECHNOLOGY

UNDER THE GUIDANCE OF

ORGANISATIONAL GUIDE INSTITUITIONAL GUIDE

RAHUL AGARWAL KAUSHTABH PRATIM DUTTA

SALES MANAGER ASSISTANT PROFESSOR

JUMBO ROOFING NEF COLLEGE of management and

Submitted by

JITUL DAS (MBA 3RD SEMESTER)

DU REGISTRATION NO.:-
 DECLARATION

I, Jitul Das, do hereby declare that the project report entitled “A COMPREHENSIVE STUDY
ON DEALERS SATISFACTION AND PERCEPTION TOWARDS THE PRODUCT OF
JUMBO ROOFING WITH SPECIFIC REFERENCE TO PALTANBAZAAR &
LOKHRA” has been prepared by me during the time period of July 01th 2019 to July31st 2019
and submitted in partial fulfillment for the requirements of the award of Master of Business
Administration degree under Dibrugarh University.

It is my original work and neither the whole nor any part of the report has been submitted to any
other institution/university related to a similar requirement.

Jitul Das

MBA 3rdSemester

NEF College of Management and Technology

Place: Guwahati

Registration No.
 PREFACE

This project named “A COMPREHENSIVE STUDY ON DEALERS SATISFACTION AND

PERCEPTION TOWARDS THE PRODUCT OF JUMBO ROOFING WITH SPECIFIC
REFERENCE TO PALTANBAZAAR & LOKHRA”has been done as a part of course
curriculum of Master of Business Administration (MBA) 3rd Semester. This project helps in
gaining practical knowledge over and above theoretical knowledge for survival in today’s
competitive scenario. Such project undertaken as a part of academic career helps to improve
practical knowledge as well as to gain experience on various aspects.

As is complementary to any research project every researcher has to prepare and submit a report
on their project. This present project is in continuation of that tradition. It is an attempt to present
a practical knowledge and observations collected during the project period.

Jitul Das

MBA 3rd Semester

NEF College of Management &Technology

 ACKNOWLEDGEMENT

At the very outset I am thankful to the authority of the Dibrugarh University for giving me the
privilege to prepare the project report for the fulfillment of MBA course curriculum from this
university.

I would like to convey my special thanks toMrs. Aanzomaan k. Ahmed (HOD of

Management Department, NEF College), Dr. GhanashyamNath (Principal,NEF College)
and Dr. Zakir Hussain (Director, NEF College) for their constant support in the project work.

I am highly indebted to my institutional project guide Mr.Kaushtabh Pratim Dutta, (Assistant

Professor of Management Department, NEF College) and my organizational project
guideRahul Agarwal (Manager of Jumbo Roofing)for their valuable guidance and
encouragement without which the project would not have seen the light of the day.

I also offer my thanks to all respondents for responding patiently to the questionnaires in spite of
their hectic schedules, which are valuable inputs for my project study.

Jitul Das

MBA 3rdSemester

NEF College of Management and Technology

Place: Guwahati

Regn No.-
 EXECUTIVE SUMMARY

Title:A COMPREHENSIVE STUDY ON DEALERS SATISFACTION AND PERCEPTION

TOWARDS THE PRODUCT OF JUMBO ROOFING WITH SPECIFIC REFERENCE TO
PALTANBAZAAR & LOKHRA

Organization: JUMBO ROOFING

Organizational guide:RAHUL AGARWAL, MANAGER

Institution: NEF COLLEGE OF MANAGEMENT AND TECHNOLOGY

Institutional guide: KAUSHTABH PRATIM DUTTA, ASSITANT PROFESSOR

Location:GUWAHATI

Duration:31 days

Objectives:

 To find out dealers satisfaction and feedback towards the product of jumbo roofing.
 To find out the problems faced by the retailers in selling and storing.
 To collect information about the competitors.

Sources of Data:

 Primary Data –Through questionnaire.

 Secondary Data –Magazine, Reports and publication connectedwith the organization.

Research methodology: it is a systematic,theoretical analysis of the method

applied to a field. It comprises that theoretical analysis of the body of methods and
principle associated with branch of knowledge

Major Findings and Suggestions:

 From the figure it is seen that 60% of the respondents have stock of Jumbo suraksha and
40% don’t have.
 From the figure it is seen that 50% of the respondents said low margin is the reason
followed by no replacement for unsold stock, durability and availability at 25%, 5% &
5%.
 From the figure it is seen that 50% of the respondents said quality is the reason followed
by company support, brand name and advertisement at 25%, 5% & 5%.
 From the figure it is seen that 80% of the respondents don’t have any problem and 20%
have problem in selling.
 From the figure it is seen that majority of the respondents i.e., 50% have a problem with
the price. Around 25% of the respondents have problem with the low demand and
durability.
 List of Tables & Figures

SL NO. Details of Figures & Tables Page No.

6.1 Do you Stock asbestos and 15

tiles by JUMBO
SURAKSHA?

6.2 If NO, Why don’t you stock? 16

6.3 If YES, What are the 17

features you like the most

6.4 Do you face any Problem in 18

Selling?

6.5 If Yes, What are the 19

Problems?

6.6 Do you face any problem in 20

Storing?

6.7 If yes, what are the 21

problems?

6.8 Which is the Most 22

Preferable brand that you
stock?

6.9 Why the specific brand is 23

most preferred?

6.10 Give an attributes for Jumbo 24

Suraksha:

6.11 If you are not dealing with 25

Jumbo products, are you
interested to keep stock of
the same in the near future?

6.12 If yes, what are the reason? 26

 TABLE OF CONTENTS

PARTICULARS PAGE NOS.

Company profile 1 -3

Objective of the study 4-5

Introduction to the topic 6-8

Limitations of the study 9-10

Research Methodology 11-13

Data analysis & Interpretations 14-26

Results & Findings 27-29

Conclusion 29-30

Recommendations 31-32

Bibliography & Annexure 33-38

 Chapter 1

Company Profile

1
Jumbo Roofings and Tiles was formed in the year 2007 to produce Fibre Cement Corrugated
Sheets, Plain Sheets and Roofing Accessories.

The company is headed by Mr. Deepak Kayal and Mr. Ravi Agarwal, who manage the overall
functioning of the company along with General Manager Mr. O.P. Khare and other
professionally qualified Head of the Departments and a dedicated team of employees.

It started production in 2010 and since then has grown from strength to strength. Due to the
finest quality of its sheets, JUMBO SURAKSHA Brand has become a popular name in the
Eastern India market in a very short span of time.

The company has started selling its products in West Bengal, Bihar and Jharkhand as well, and
established the JUMBO Brand as one of the chosen brands in the market and built trust of
customers due to its uncompromised Quality.

JUMBO is the finest Fibre Cement Roofing Sheet as it is made with the best quality of Portland
cement and Fibres. They use imported Chrysotile fibre having tensile strength of 28000 kg/cm²,
which is greater than steel.

Over the last 8 years, JUMBO Fibre Cement Roofing Sheets have given thousands of homes,
godowns, schools, and industries with healthy atmosphere and permanent protection.

With a dedicated commitment towards customer satisfaction with top class product, services,
professional work culture and loyalty towards abiding policies, Jumbo, has become a renowned
company in the northeastern region. JUMBO Fibre Cement sheet is now the most sought after
brand in Northeastern India.

JUMBO has the strength to overcome competition without deteriorating the Quality of product
through the power of automation and the skill of professionals who manage and operate plant.

Quality Policy

 We at Jumbo Roofings And Tiles are committed to:

 Produce and Sell Quality Products to meet customer needs.

2
  Provide most efficient service to customer on time every time.
 Meeting all applicable legal and regulatory requirements.
 Continuously improve on our product, services and effectiveness of quality management
system.
 Periodic Review of objectives & systems to achieve and sustain Quality Policy.

Key People:

Ravi Agarwal-Director

Deepak Kayal-Director

Safety, Health & Environment Policy

 The Management & Employees of Jumbo Roofings& Tiles are committed to:
 Manufacture and sell, safe, sound and environment friendly products.
 Adopt safe working practices, reduces waste and avoid accidents to improve productivity.
 Practice all safety norms and safe working procedures, everywhere every time.
 Support programs and measures to ensure health and safety at workplaces all the time.
 Reduce waste and adopt safe environmental management practices to prevent pollution.
 Follow all applicable legislative and regulatory requirements always.
 Effective communication and awareness of environmental issues to conserve natural
resources and ecological system.
 Continual improvement in our working practices, technology, products and services to
achieve environment goals and sustain them by periodic review.

3
 Chapter 2

Objectives of the Study

4
OBJECTIVES:

 To find out dealers satisfaction and feedback towards the product of jumbo roofing.

 To find out the problems faced by the retailers in selling and storing.

 To collect information about the competitors.

5
 Chapter3.1

Introduction of the Topic

6
 INTRODUCTION

A dealer is a business who buys products and services not for consumption but for resale and
commercial purpose. As such, dealers play a vital role in the economic system of a nation.
Without dealers demand, producers would lack one of the key motivations to produce: how they
can get to the end consumer. The dealers are the forms part of the chain of distribution.

Dealer satisfaction is a term frequently used in marketing. It is a measure of how products and
services supplied by a company meet or surpass dealers expectation.

It helps in understanding:

i. Why dealers are not storing products of a particular company?

ii. What factors influence the dealer selection process?

iii. The changing factors in our business.

In the market, the roofing business largely depends on the company’s promotion and the
satisfaction given to the end consumer satisfaction. Consumer Satisfaction is of utmost
importance in today’s fiercely competitive scenario. A company seeking to win in today’s
market must keep a track on their consumer’s expectations and wants and work in that direction
to ensure consumer satisfaction. If a consumer wants a particular product the dealers have to
store that product in their store.

Consumer is the key person who can affect the movement of a particular brand of courier
service. Thus the marketer needs to have thoroughinformation regarding the consumer’s
satisfaction on different factors.

Factors that influence dealer buying behviourinclude :

7
1) Margin given to the dealers
2) Price of the product
3) Brand image
4) Promotional activities
5) Policies of the company

The study is an attempt to understand the dealer’s satisfaction in roofing business. This helps the
marketer of Jumbo Roofingto estimate the market position,demand of the services and take steps
for the expansion of the business.

8
 Chapter 4

Limitations Of The Study

9
LIMITATIONS:

The information for preparing this project have been collected very carefully and the main
sources of information is through primary data which have been collected through questionnaire.
Although extra care has been taken to avoid certain shortcomings, still there have been certain
setbacks. Limitations faced while conducting the research study are as follows:

 Collecting data properly from consumers became a difficulty due to the time constraint.

 There is a chance of bias in the information given by the consumers.

 The survey has been done with in a limited area with 100 numbers of respondents. The
results could have been different with a different location or an increased sample size.

 Few of the respondents were not interested to go through the questionnaire as they might
have thought it to be time consuming.

10
 Chapter 5

Research Methodology

11
5.1. TITTLE OF THE STUDY:

“A COMPREHENSIVE STUDY ON DEALERS SATISFACTION AND PERCEPTION

TOWARDS THE PRODUCT OF JUMBO ROOFING WITH SPECIFIC REFERENCE TO
PALTANBAZAAR & LOKHRA”

5.2. RESEARCH PROBLEM:

Dealer Satisfaction is the decision processes and acts of people/prospective dealer involved in
buying and using services. If any Company seeks to win in today’s market, they must keep a
track on their prospective dealers and their needs and strive to understand their expectations from
a product or service offering and simultaneously perceive to improve the company’s
performance and ensure dealers satisfaction. Therefore, the need has been felt to study this topic
in order to keep pace with the changing tastes and wants of the consumers as this are better
known by the dealers in order to be able to provide them with customized service in order to
satisfy their wants in a more effective and efficient way.

5.3. RESEARCH DESIGN:

The research design for the study is descriptive in nature. Descriptive research is used to
describe the characteristics of a population or phenomenon being studied. It doesn’t answer
about how/when/why the characteristics occurred. Rather it addresses the ‘what’ question
characteristics used to describe the situation or population is usually some kind of categorical
scheme also known as descriptive categories.

Descriptive research cannot describe what caused a situation. Thus, descriptive research cannot
be used to as the basis of casual relationship, where one variable affects another. It is used for
frequencies, average and other statistical calculations.

5.4. SOURCES OF DATA:

 PRIMARY SOURCE: Through questionnaire.

 SECONDARY SOURCES: Magazine, Reports and publication connected with
the organization.

12
5.5. SAMPLE SIZE:
Sample size refers to number of respondents from which data are collected by asked them
question or ask them to fill a questionnaire. The sample size for this research is 100.

5.6. SAMPLING UNIT:

The sampling unit of the study is the dealers and prospective dealers of jumbo roofing.

5.7. SAMPLING TECHNIQUE:

Sampling technique used in this research is Convenience Sampling. Convenience sampling is a

type of non-probability sampling that involves the sample being drawn from that part of the
population that is close to hand.

5.8. RESEARCH INSTRUMENTS:

The instrument used in this research is questionnaire.

5.9. QUESTIONNAIRE DESIGN:

The study has been conducted through questionnaires for the dealers of roofing products. Each
question was directed towards the objective of the project. The questionnaire contained a total of
13questions. These types of questions are of those types in which the interviewee is given
multiple choice answers and is asked to indicate which the most preferable answer is. Sincere
efforts were also made to keep the questionnaire short, simple and precise. Appropriate care is
also taken about its structure and format.

5.10. DATA ANALYSIS METHODS:

Tools of presentation and analysis:

 Tools of presentation: The tols of presentation are tables and figures that have
been used to represent the data.
 Tools of analysis: The tools of analysis used for analyzing the data in this
project are the percentage method.

13
 Chapter 6

Data Analysis And Interpretations

14
Table 6.1.1. Do you Stock asbestos and tiles by JUMBO SURAKSHA.

Options Numbers of Respondents Percentage of Respondent

YES 60 60%
NO 40 40%
TOTAL 100 100%
Source: Field survey, (July-September, 2019)

Fig: 6.1: retailers that Stock asbestos and tiles by JUMBO SURAKSHA

Percentage of Respondent

YES
NO

``

Source: Table 6.1:

Interpretation:

From the figure it is seen that 60% of the respondents have stock of Jumbo suraksha and 40% do
not stock Jumbo products.

15
 Table 6.2: Reason for not storing product of JUMBO ROOFING

Options Numbers of Respondents Percentage of Respondent

Low Margin 20 50%
No replacement for unsold 10 25%
stock
Durability 5 12.5%
Availability 5 12.5%
TOTAL 40 100%
Source: Field survey (July-September, 2019)

Fig:6.2: : Reason for not storing product of JUMBO ROOFING

Low Margin

No replacement for unsold

stock
Durability

Availability

Source fig: 6.2

Interpretation:

From the figure it is seen that 50% of the respondents said low margin is the reason followed by
no replacement for unsold stock, durability and availability at 25%, 5% & 5%.

16
Table 6.3. If YES, What are the features you like the most

Options Numbers of Respondents Percentage of Respondent

Brand Name 5 5%
Advertisement 5 5%
Quality 20 50%
Company Support 10 25%
TOTAL 60 100%
Source: Field survey (July- September ,2019)

Fig:6.3: If YES, What are the features you like the most

Brand Name
Advertisement
Quality
Company Support

Source Table: 6.3

Interpretation:

From the figure it is seen that 50% of the respondents said quality is the reason followed by
company support, brand name and advertisement at 25%, 5% & 5%.

17
Table 6.4. Do you face any Problem in Selling

Options Numbers of Respondents Percentage of Respondent

YES 80 80%
NO 20 20%
TOTAL 100 100%
Source: Field survey (July- September ,2019)

Fig:6.4:Do you face any Problem in Selling

YES
NO

Source table:6.4

Interpretation:

From the figure it is seen that 80% of the respondents don’t have any problem and only 20%
have problem in selling.

18
Table 6.5. If Yes, What are the Problems

Options Numbers of Respondents Percentage of Respondent

Low demand 5 25%
Price 10 50%
Durability 5 25%
Lack of supply 0 0%
TOTAL 20 100%
Source: Field survey (July- September ,2019)

Fig: 6.5.If Yes, What are the Problems

Low demand
Price
Durability
Lack of supply

Source Table:6.5

Interpretation:

From the figure it is seen that majority of the respondents i.e., 50%have a problem with the price.
Around 25% of the respondents have problem with the low demand and durability.

19
Table 6.6. Do you face any Problem in Storing

Options Numbers of Respondents Percentage of Respondent

YES 80 80%
NO 20 20%
TOTAL 100 100%
Source: Field survey (July- September ,2019)

Fig:6.6:Do you face any Problem in Storing

YES
NO

Source Table:6.6

Interpretation:

From the figure it is seen that 80% of the respondents don’t have any problem in storing and only
20% have problem in storing.

20
Table 6.7. If yes, what are the problems

Options Numbers of Respondents Percentage of Respondent

Space constraints 5 25%
High Rent 0 0%
Unavailability Godown 10 50%
Any other, specify 5 25%
TOTAL 20 100%
Source: Field survey (July- September ,2019)

Fig:6.7: If yes, what are the problems

Space constraints
High Rent
Unavailability Godown
Any other, specify

Source Table: 6.7

Interpretation:

From the figure it is seen that majority of the respondents i.e., 50% don’t have a godown to store.
Around 25% of the respondents have space constraint and other problems.

21
Table 6.8 Which is the Most Preferable brand that you stock

Options Numbers of Respondents Percentage of Respondent

Jumbo Suraksha 20 20%
Roofing alliance 30 30%
Tata 20 20%
Ambuja 10 10%
Any other, please specify 20 20%
TOTAL 100 100%
Source: Field survey (July- September , 2019)

Fig:6.8: Which is the Most Preferable brand that you stock

Jumbo Suraksha
Roofing alliance
Tata
Ambuja
Jumbo Suraksha

Source Table: 6.8

Interpretation:

From the figure it is seen that 30% of the respondents preferred roofing alliance followed by
jumbo suraksha, tata and others at 20%.

22
Table 6.9: Why the specific brand is most preferred.

Options Numbers of Respondents Percentage of Respondent

Customer demand 10 10%
Profit Margin 30 30%
Availability 20 20%
Better scheme from company 30 30%
Any other, please specify 10 10%
TOTAL 100 100%
Source: Field survey (July- September , 2019)

Fig:6.9:Why the specific brand is most preferred.

Customer demand
Profit Margin
Availability
Better scheme from company
Any other, please specify

Source Table: 6.9

Interpretation:

From the figure it is seen that 30% of the dealer prefer other brand because of profit margin and
better scheme from company followed by 20% for availability and 10% for customer demand.

23
Table 6.10. Give an attributes for Jumbo Suraksha:

Source: Field survey (July- September , 2019)

Fig: Give an attributes for Jumbo Suraksha:

Note: VG-Very good, G-good, A-Average, B-Bad, VB-Very Bad

Features Respondents Percentage (%)

VG G A B VB VG G A B VB
Quality 0 100 0 0 0 100% 0 0 0
Durability 20 60 20 0 0 20% 60% 20% 0 0
Margin 0 50 50 0 0 0 50% 50% 0 0
Availability 40 50 10 0 0 40% 50% 10% 0 0

1.2

1 0 0 0 0
10%
20%
0.8 VB
50%
B
50%
0.6
A
100% 60%
0.4 G

50% VG
0.2 40%
20%
0 0 0
Quality Durability Margin Availability

Source Table:6.10

Interpretation:

According to the table, it is evident that quality is 100% in jumbo, durability stands at 60% i.e
good, margin at 50% good and some says its 50% average and availability stands at 50% in
good.

24
Table 6.11.If you are not dealing with Jumbo products, are you interested to keep stock of
the same in the near future.
Options Numbers of Respondents Percentage of Respondent
YES 100 100%
NO 0 0%
TOTAL 100 100%
Source: Field survey (July- September , 2019)

Fig:6.11: you are not dealing with Jumbo products, are you interested to keep stock of the
same in the near future.

YES
NO

Source Table:6.11

Interpretation:

From the figure it is seen that 100% of the respondents said that they will store it in future.

25
Table 6.12. If yes, what are the reason
Options Numbers of Respondents Percentage of Respondent
Brand image 0 0%
Customer demand 0 0%
Availability 0 0%
Above all 100 100%
TOTAL 100 100%
Source: Field survey (July- September , 2019)

Fig:6.12: If yes, what are the reason

Sales

Brand image
Customer demand
Availability
Above all

Source Table: 6.12

Interpretation:

From the figure it is seen that 100% of the respondents will select all the above reason for storing
of jumbo roofing.

26
 Chapter 7

Results & Findings

27
 RESULTS AND FINDINGS

 From the figure it is seen that 60% of the respondents have stock of Jumbo suraksha and
40% don’t have.
 From the figure it is seen that 50% of the respondents said low margin is the reason
followed by no replacement for unsold stock, durability and availability at 25%, 5% &
5%.
 From the figure it is seen that 50% of the respondents said quality is the reason followed
by company support, brand name and advertisement at 25%, 5% & 5%.
 From the figure it is seen that 80% of the respondents don’t have any problem and 20%
have problem in selling.
 From the figure it is seen that majority of the respondents i.e., 50% have a problem with
the price. Around 25% of the respondents have problem with the low demand and
durability.
 From the figure it is seen that 80% of the respondents don’t have any problem in storing
and only 20% have problem in storing.
 From the figure it is seen that majority of the respondents i.e., 50% don’t have a godown
to store. Around 25% of the respondents have space constraint and other problems.
 From the figure it is seen that 30% of the respondents preferred roofing alliance followed
by jumbo suraksha, tata and others at 20%.
 From the figure it is seen that 30% of the dealer prefer other brand because of profit
margin and better scheme from company followed by 20% for availability and 10% for
customer demand.
 According to the table, it is evident that quality is 100% in jumbo, durability stands at
60% i.e good, margin at 50% good and some says its 50% average and availability stands
at 50% in good.
 From the figure it is seen that 100% of the respondents will select all the above reason for
storing of jumbo roofing.
 From the figure it is seen that 100% of the respondents said that they will store it in
future.

28
 Chapter 8

CONCLUSION

29
 CONCLUSION

The main purpose of this project has been to study the dealers satisfaction regarding our
company products and services as well as the products.

To complete the project, both favorable and unfavorable responses from the respondents have
been received. The need was identified in the form of findings and suitable suggestions have
been put in the form of recommendations.

Roofing business is getting bigger and bigger with the growth in the construction industry so to
cater that they have to build a good relationship with the dealers to increase the business.

It has been seen that dealers in general are conscious about the price but after conducting the
survey it has been found that various other factors such as Brand Image, Quality, policies of the
company, margin given to the dealers and various other factors also play an equally important
role in affecting dealers preferences and perception for particular product of a company.

The data obtained during the survey can prove to be of immense importance in order to analyses
buying behavior of dealers which can help the company to frame out plans which will help in
ensuring dealers satisfaction and drive more dealers towards the company’s offerings in roofing
business.

30
 Chapter 9

Recommendations

31
 Recommendations

 Jumbo Roofing should give more emphasis on its marketing strategy , as many dealers
don’t store their productand they should market their product as one of the best in north
east india.

 The company should also focus on increasing its new strategy to improve dealer margin
for their products so that the dealers love to do business with them.

 The company should also strive to diversify its wings to the national market which will
lead to increase in sales of their services and also propel the growth of the company.

 360 degree marketing approach and need to follow aggressive promotional campaigns to
grab the global market.

32
 Chapter 10

Bibliography & Annexure

33
 BIBLIOGRAPHY

Reference:

1. Research Methodology-Methods & Techniques 2 edition, Kothari C.R-Vishwa

Prakashan-New Delhi 1990.
2. Research Methodology Practice-P. Philominathan-Shri A.V.V.M. Pushpam College-
Poondi-Thanjavar.

Books:

1. Argyris C. “ personality & Organisation: The conflict Between System &

Individuals”Harper & Row, New York,1995

WEBSITES:

1. https://www.google.com

2.https://.www.wikipedia.com

3.https://.www.scribd.com

34
 ANNEXURE 1-QUESTIONNAIRE

I am JITUL DAS, student of MBA 3rd semester, NEF College of Management & Technology,
Guwahati. I m doing a brief survey to find out the penetration of JUMBO ROOFING & TILES
in Retail Outlets of PALTAN BAZAR & LOKHRA,GUWAHATI. I would be grateful if you
could spare few minutes to participate in it. Thank you for your Cooperation.

Name of the Shop __________________________________________________

Retailers Name ____________________________________________________

Mobile No. _______________________________________

Location – paltan bazar Lokha

1. Do you Stock asbestos and tiles by JUMBO SURAKSHA?

Yes No

2. If NO, Why don’t you stock? (any two)

Low Margin No replacement for unsold stock

Durability Availability

35
 3. If YES, What are the features you like the most? (any two)

Brand Name Advertisement

Quality Company Support

4. Do you face any Problem in Selling?

Yes No

5. If Yes, What are the Problems? (any two)

Low demand Price

Durability Lack of supply

6. Do you face any problem in Storing?

Yes No

7. If yes, what are the problems?

Space constraints High Rent

Unavailability Godown
Any other, specify………

8. .Which is the Most Preferable brand that you stock?

Jumbo Suraksha Roofing alliance

Tata Ambuja

Any other, please specify………….

36
9. Why the specific brand is most preferred?

Customer demand Profit Margin

Availability Better scheme from company

Any other, please specify……………

10. Give an attributes for Jumbo Suraksha:

ATTRIBUTES VERY GOOD AVAREAGE BAD VERY

GOOD BAD
Quality
Durability
Margin
Availability

11. If you are not dealing with Jumbo products, are you interested to keep stock of the same
in the near future?

Yes No

12. If yes, what are the reason?

Brand image Customer demand Availability

13. Kindly provide any suggestion, if any, for the improvement of the services offered by
Jumbo Roofing & Tiles……………………………….

37