SCHOOL: TEACHING OPERATIONAL FOR STUDENTS(MBA) ADMITTED

BUSINESS STUDIES DEPARTMENT: FROM STARTING (YEAR)2017 – 2018

ORIT (ACADEMIC
TERM): 2017 –
2019:
1 Course number MBA 256
2 Course Title Introduction to Business Analytics
3 Credits 3
4 Contact Hours 2-1-1 Total L-W-P: 20-8-12=30
(L-W-P)
5 Course 1. To develop the understanding of the basics, intermediate and advanced concepts of data
Objective analysis.
2. To apply data analysis techniques with R and Microsoft Excel .
3. Apply quantitative modeling and data analysis techniques to the solution of real world
business problems, communicate findings, and effectively present results using data
visualization techniques.
4. Demonstrate knowledge of statistical data analysis techniques utilized in business
decision making.
5. Apply principles of Data Science to the analysis of business problems.
6. Use data mining software to solve real-world problems.
6 Course At the end of this course, a student is able to :
Outcomes CO1: Solve the mathematical and statistical problems using Excel and R. (LO-1)
CO2: Import and Validate data coming from various sources (LO-2)
CO3: Create visualization of data (LO-3)
CO4: Create different measurement scales for the data (LO-4)
CO5: Create the Deterministic and Stochastic data models (LO-5)
CO6: Create Mathematical Models of Problem Solving (LO-6)
CO7: Perform Descriptive and Predictive Analytics (LO-7)
CO8: Perform Trendline and R2 Analysis (LO-8)
CO9: Perform Cluster Analysis (LO-9)
CO10: To perform Monte Carlo Simulation and Carry out Risk Analysis (LO-10)
R1: Business Analytics by James R Evans, Pearson Education
6.01 Text book
R2: “R In Action” by Robert I. Kabacoff , Dreamtech Press; Second edition

1. “Integrated Business Analytics Principles, Concepts and Applications: What, Why

6.02 Other
and How with SAS” By Marc J. Schniederjans, Dara G. Schniederjans abd
References
Christopher M. Starkey, Pearson Education
2. “Handbook of statistical analysis and data mining applications” By Gary Miner,
Robert Nisbet, John Elder, Academic Press
3. Business Analytics : An Application Focus” by Purba Halady Rao

7 Outline syllabus Pedagogy L-W-P Page Student

No.s Learning
Outcome
MBA 256.A Unit A Analytics on Spreadsheets and
Using R
7.01 MBA 256.A1 Unit A Excel as an Analytics tool, Lecture, Lab 2-0-1 R1: LO-1
Topic 1 functions and formulas Demonstration 25-40
and Lab Work
7.02 MBA 256.A2 Unit A Using R as an Analytics Tool, R Lecture, Lab 1-0-1 R2 LO-1
Topic 2 and R Studio, Using Packages, Demonstration : 8-20
Variables and Data Sets and Lab Work
7.03 MBA 256.A3 Unit A Mathematical and statistical Lecture, Lab 1-0-2 R1:40 LO-1,
Topic 3 functions in Excel and R Demonstration -60 LO-2
Visualisation and Exploring and Lab Work R2:
Data in Excel and R 35-45
7.04 MBA 256.A4 Modeling Performa Income Guided Project 0-1-0 LO-1,2
Project Statement for a company using
specific data set (Both using R
and Excel)

1
 Using Histogram Tool to
develop a frequency distribution
for Credit Risk Analysis of a
bank using specific data set
(Both using R and Excel)
MBA 256.B Unit B Business Analytics and Data
Sets
7.05 MBA 256.B1 Unit B Introduction to Business Lecture, Lab 1-0-1 R1: LO-1
Topic 1 Analytics Demonstration 8-25
Evolution and Applications and Lab Work
7.06 MBA 256.B2 Unit B Scope of Business Analytics Lecture, Lab 2-0-1 R1:20 LO-7
Topic 2 (Descriptive, Predictive and Demonstration -25
Prescriptive) and Lab Work
Tools for Business Analytics
7.07 MBA 256.B3 Unit B Data, Big Data and Data Lecture, Lab 1-0-0 R1: LO-4
Topic 3 Sources Demonstration 60-75
Data Reliability and Validity and Lab Work
7.08 MBA 256.B4 Data Validation Guided Project 0-2-0
Project Data Classification and
Measurement Scales (Ordinal,
Interval and Ratio)
MBA 256.C Unit C Models in Business Analytics
7.09 MBA 256.C1 Unit C Three Forms of a Model Lecture, Lab 2-0-0 R1: LO-5
Topic 1 (Verbal, Visual and Demonstration 103-
Mathematical) and Lab Work 130
Decision Models :
Assumptions, Uncertainty
and Risks
7.10 MBA 256.C2 Unit C Prescriptive Decision Models Lecture, Lab 1-0-1 R1: LO-6
Topic 2 ( Deterministic , Stochastic) Demonstration 160-
and Lab Work 175
7.11 MBA 256.C3 Unit C Problem Solving with Lecture, Lab 1-0-1 R1: LO-6
Topic 3 analytics ( Problem Demonstration 304-
Recognition, Analysis, and Lab Work 340
Decision and
Implementation)
7.12 MBA 256.C4 Project Building Mathematical Guided Project 0-1-0 LO-5,6
Model (e.g Costing Model)
Building a Prescriptive
Pricing Model
MBA 256.D Unit D Predictive Analytics
7.13 MBA 256.D1 Unit D Modeling Relationships and Lecture, Lab 2-0-1 R1: LO-7
Topic 1 Trends in Data Demonstration 340-
Common Mathematical and Lab Work 370
Functions and Predictive
Analytics
7.14 MBA 256.D2 Unit D Trendline and R2 analysis Lecture, Lab 2-0-1 R LO-8
Topic 2 Simple Linear Regression, Demonstration 2:
Multiple Regression and Lab Work 173-
210
7.15 MBA 256.D3 Unit D Cluster Analysis Lecture, Lab 1-0-2 R LO-9
Topic 3 Agglomerative and Divisive Demonstration 2 :
Clustering and Lab Work 270-
300
7.16 MBA 256.D4 Project Modeling Price-Demand Guided Project 0-2-0 LO-7,8,9
Function with Historical Data
Home Market Value Analysis
using regression
Clustering Colleges and
Universities Data
MBA 256.E Unit E Simulation and Risk Analysis

2
7.17 MBA 256.E1 Unit E Introduction to Monte Carlo Lecture, Lab 1-0-1 LO-10
Topic 1 Simulation Demonstration R2:
Monte Carlo Simulation and Lab Work 98-
using Data Tables 120
7.18 MBA 256.E2 Unit E Monte Carlo Simulation Lecture, Lab 1-0-2 R1: LO-10
Topic 2 Using Risk Solver Platform Demonstration 420-
and Lab Work 450
7.19 MBA 256.E3 Unit E Simulations for New Product Lecture, Lab 1-0-1 R1: LO-11
Topic 3 Development Demonstration 450-
and Lab Work 480
7.20 MBA 256.E4 Project Creating and Interpreting the Guided Project 0-2-0 LO-10,11
Sensitivity Charts and the
Overlay Charts
8 Course Evaluation

8.1 Course work:

Weight
8.11 Continuous 60%
Assessment
8.12 Lab work 20 %
Assessment
8.13 Quizzes 2 Quizzes 10 %
8.15 Analytics Project 30 %
8.16 End Term 40 %
Practical
Examination

Mapping of Outcomes vs. Topics

Outcome no. → 1 2 3 4 5 6 7 8 9 10
Syllabus topic↓
MBA 256.A1 X X
MBA 256.A2 X X
MBA 256.A3 X
MBA 256.B1 X
MBA 256.B2 X
MBA 256.B3 X
MBA 256.C1 X X
MBA 256.C2 X X
MBA 256.C3 X
MBA 256.D1 X
MBA 256.D2 X
MBA 256.D3 X
MBA 256.E1 X X
MBA 256.E2 X X
MBA 256.E3 X X