Grading System REFERENCES

The grading system is averaging and designated by 1. L. Suplico, L. Garcia Jr. , R. Esguerra,
numerical equivalents. The basis for the computation of
International Marketing, 2008
grades is as follows:
2. Y. Kozak, S. Symczek, International Touching hearts…
Quizzes and examinations shall be rated based on the Marketing, 2015 renewing mind… transforming lives
transmutation table which uses a 75% passing baseline.
MKTG 9
1. Midterm INTERNATIONAL MARKETING
GRC VISION
Class Standing : 75%
Attendance : 15%
Recitation : 15%
A global community of excellent individuals
Quizzes : 35% with values.
Prelim : 10%

Midterm Exam : 25% GRC MISSION

_________
100% GRC is creating a culture for successful,
socially responsible, morally upright skilled
2. Finals
Class Standing : 65%
workers and highly competent professionals
Attendance : 15% through values-based quality education.
Recitation : 15%
Quizzes : 35% CORE VALUES

Final Exam : 35% God-fearing.

________ Reciprocating.
100% COURSE DESCRIPTION
Committing to excellence.
To arrive at the AVERAGE FINAL GRADE, the
The course focuses on conceptual framework
computation shall be as follows:
for international marketing and the business environment
Average Final Grade = (MG+FG) in which global companies must operate. It provides the
2
student with the knowledge and tools for assessing and
analyzing international market and opportunities.
COURSE OBJECTIVES COURSE OUTLINE 10 Developing Products
At the end of this course, the students are for the Foreign Market
expected to: WEEK TOPIC
1 Orientation 11 MIDTERM EXAMINATION
1. Apply the key terms, definitions, and INTRODUCTORY LECTURE
concepts used in marketing with an International Marketing Defined 12 Export Packing,
international perspective. Compare the value Theories and Concepts in Marking and Labeling
of developing global awareness vs. a local International Trade
perspective in marketing. 13 Export Distribution
2 Easing World Trade Restrictions Channels
2. Explain the impact of global and regional
influences on products and services for 14 Export Pricing and
consumers and businesses. 3 Entry Modes in International Costing
Marketing
3. Apply basic internationally oriented 15 Export Promotions & Export
marketing strategies. Develop creative 4 International Trade Terms Negotiation
international market entry strategies.
16 FINAL EXAMINATION
4. Explain the differences in negotiating with 5 Rationale for Export:
marketing partners from different countries The Philippine
and the implications for the marketing Experience
strategies.
6 Getting Started in
Export

7 PRELIMINARY
EXAMINATION

8 The Export
Merchandiser

9 The Market Research