Professional Documents
Culture Documents
MDLJ 6543
MDLJ 6543
American football
Castrol advertising has been a
part of telecasts of the
National Football League for
years. In 2011 Castrol's Edge
brand became the official
motor oil sponsor for the
league, along with Minnesota
Vikings running back Adrian
Peterson endorsing the
product; it has since been
renewed until the 2017
season.[8] The endorsement
deal with Peterson was
terminated on 16 September
2014 due to ongoing child
abuse allegations.[9]
Cricket
The Castrol Cricket Index for
a team is a dynamic indicator
of the overall performance of
the cricket team. It is
calculated by taking into
consideration the batting
momentum, the bowling
efficiency, the performance of
the teams in the quick start
overs and the extreme
performance overs and many
other factors. Castrol Cricket
also ranks cricketers based on
their overall performance.[10]
India centric initiatives being
undertaken like Castrol
World Cup ka Hero was
created during the 2011
Cricket World Cup.[11][12]
Rugby Union
In 2011, Castrol signed a
four-year sponsorship deal for
the Australian national rugby
union team and as the naming
rights sponsor of The Rugby
Championship.[13][14]
Advertising
It's More Than Just Oil. It's
Liquid Engineering is the
advertising slogan or
punchline of Castrol, used
mainly for branding its engine
oil products.[15][16] Castrol
products are still marketed
under the red, white and
green colour scheme that
dates from the launch of
Castrol motor oil in 1909.
Advertisements for Castrol oil
historically featured the
slogan "Castrol – liquid
engineering"; this was more
recently refreshed and
reintroduced as "It's more
than just oil. It's liquid
engineering." In 2008, this
slogan was also being featured
as the name for a new
rewards club called the
"Castrol Liquid Engineering
Crew" in which members get
the chance to win prizes.