NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication and Etiquette
Internal Assignment Applicable for June 2019 Examination

Assignment Marks: 30

Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments, but are not allowed to copy the matter as it is from the source of reference.
 Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.
 Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer For Numerical Answer

Assessment Parameter Weightage Assessment Parameter Weightage
Introduction 20% Understanding and usage 20%
Concepts and Application 60% of the formula
related to the question Procedure / Steps 50%
Conclusion 20% Correct Answer & 30%
Interpretation

1. Slipkart.com has put up billboards across the main, arterial roads of Mumbai. The
billboards advertise the Mega Independence Day Sale coming up. They hope their
billboards can grab the attention of drivers and pedestrians on these busy roads. List
the 8-steps in the Basic Communication Model and apply the model to Slipkart.com’s
billboard ad. (10 Marks)
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Business Communication and Etiquette
Internal Assignment Applicable for June 2019 Examination

2. You are the customer service manager for OmYoga.com, an online store selling Yoga
apparel. A customer has written an angry email complaining that the Yoga leggings
she purchased a month ago have shrunk and the colour has faded. She mentioned that
she machine-washed her leggings and dried them in a drier. Your website clearly
mentions that the leggings can only be hand-washed and should not be put in the drier.
She is asking for a replacement or a complete refund of Rs. 3000. How would you
respond to this complaint? Draft an email. (10 Marks)

3. Digital communication technologies are changing the face of business communication.

Explain:

a. Engaging content for Social Media (5 Marks)

b. Pros and cons of Instant Messaging (5 Marks)

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