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BUOL 533 - Marketing Management

Your Name Here

University of Cumberlands

Week Three – Apple Case Paper

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Introduction

Start your paper here. An introduction paragraph is a good idea. It should state the TOPIC

of your paper and provide a roadmap for the reader. Indent five spaces the first sentence in each

paragraph.

Innovation Characteristics to Leverage

Indent first sentence in each paragraph five spaces. Which innovation characteristics

could Apple leverage to manage resistance to future generations of Apple Watch? (In your

response to this question, be sure to look to the marketing strategies and concepts from your text)

Reducing Resistance to Apple Watch

Indent first sentence in each paragraph five spaces. Discuss questions as outlined in

assignment. Use research here. Cite your sources and recap in APA format in the reference

page. Discuss the role of propagation mechanisms in reducing resistance to Apple Watch?

Apple Consumer Characteristics to Reduce Resistance

Indent first sentence in each paragraph five spaces. Cite your sources and recap in APA

format in the reference page. What are the consumer characteristics that Apple needs to

influence to overcome consumer resistance to its smartwatch?

Barriers & Sources of Resistance

Indent first sentence in each paragraph five spaces. Cite your sources and recap in APA

format in the reference page. Discuss the barriers and sources of active and passive innovation

resistance in the context of Apple Watch.

Consumer Segments
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Indent first sentence in each paragraph five spaces. Cite your sources and recap in APA

format in the reference page. Discuss various consumer segments that arise from variation in

resistance.

Conclusion

Your final paragraph should provide a summary of your paper. This reminds the reader of

where you took them on your road trip. It is similar to reviewing your photographs after a

vacation. There should be no new information included in the conclusion. Make sure you have

FIVE pages minimum. The page count is only from the Introduction to Conclusion. Do not add

any extra blank lines in your paper – deliver a tight double-spaced paper using the spacing

provided in this template. No visuals allowed.

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References

APA format please – second & subsequent lines must be indented five spaces

Consider using this web site for assistance:

http://www.calvin.edu/library/knightcite/index.php