Frequency of customers' visit at store

once a week
6%
14% 30% twice a week or
more
21% once a month

29% twice a month

thrice a month

I was mainly concerned about those customers who come at the store often.
So, according to my objectives I asked them first how frequently he/she visits the
store.

In response I got this statistics-

 30% of the customers come at least once in a week.

 29% of them come twice in a week or more frequently.
 21% come once in every month.
 14% come twice in a month.
 6% come thrice in a month.
 How customers get to know about More

Live in the
1% same locality
Relatives
1% 18%
5% Mail
53%
Brochure
22%
News Paper

Others

Next I asked them how they got to know about More and I saw that-

 53% of the respondents live in the same locality and so they automatically
get to know about More as they share the same locality.
 22% of them have come to know through their friends and relatives.
 18% have come to know from news papers.
 5% have got to know through brochure.
 Very few people got to know through mail and other sources, i.e. 1%
each.
 Satisfaction regarding display of products

1% 5% Highly
Dissatisfied
14%
25% Dissatisfied

Moderate
55%
Satisfied

Highly
Satisfied

It is very important to make a proper display of the product. Display of the

product means presenting the product in an attractive way. A planogram of the
store comes from the office but it is the duty of store to give it a good look and to
set a good display of the store.

When I asked customers whether they are satisfied with the display of
products, I got the following replies-

 55% of the customers are satisfied.

 14% are highly satisfied.
 25% think they are moderately satisfied.
 5% are dissatisfied.
 And a very negligible number of people, i.e., 1% are highly dissatisfied.
 Satisfaction regarding availability of daily needs

1% Highly
10% Dissatisfied
15%
Dissatisfied

41% 33% Moderate

Satisfied

Highly
Satisfied

It is necessary to know that whether the customers are satisfied with the
availability of the products at the store. Availability of the products means all
variety of products which the store sells.

When I asked customers whether they are satisfied with the availability of
products in the store, almost half of the respondents fall in satisfied category (both
satisfied and very satisfied) and thus I got-

 41% are satisfied.

 10% are highly satisfied.
 33% are moderately satisfied.
 15% are dissatisfied.
 1% is highly dissatisfied.
 Satisfaction regarding price & offers

2% Highly
Dissatisfied
10% 10%
Dissatisfied

35% Moderate
43%
Satisfied

Highly Satisfied

According to the survey, majority of the respondents are satisfied with the price
and offers available at store. I got-

 43% are satisfied.

 10% are highly satisfied.
 35% are moderately satisfied.
 10% are dissatisfied.
 2% are very dissatisfied.
 No. of customers availing basket offers

40%
Yes
60%
No

First I need to know what basket offer actually is. Basket offer actually means
combo offers. This includes some specific combination products at a discounted
price, like 5kg Pillsbury Atta, 3 liters Nature Fresh Actilite Soybean oil and 2 kg
R-value Sugar can be bought for Rs. 349/-, but the MRP is more than Rs. 400.
This is a basket offer.

When I asked how many customers avail basket offers I observed- most of them
do not avail these offers.

 60% of the respondents don’t avail it.

 40% of them avail basket offers.
 Satisfaction regarding combination of basket offers

19%
33% Dissatisfied

Satisfied
48%
Not Aware

Now the question comes if customers are satisfied with combination of products
of basket offers.

 Almost half of them, i.e., 48% are satisfied.

 33% are dissatisfied.
 But 19% of the respondents are not aware of the combinations offered.
 Satisfaction regarding price & quality of More
Private Label products

Highly
2%
Dissatisfied
17% 15% Dissatisfied
7%
20% Moderate

Satisfied
39%
Highly Satisfied

Not Avail

Earlier it has been mentioned what More Private Label products are.

When I asked if customers are satisfied with More Private Label products
regarding price and quality-

 39% said they are satisfied.

 7% are highly satisfied.
 20% are moderately satisfied.
 15% are dissatisfied.
 A very few are highly dissatisfied, like 2%.
 But almost 1/5th, i.e., 17% are not aware of it.
 Satisfaction regarding billing speed during rush
hour

3% Highly
Dissatisfied
20% 12%
Dissatisfied

23%
Moderate
42%
Satisfied

Highly
Satisfied

From the survey it can be said that customers are very satisfied with the billing
speed during rush hour. More than half of them fall in satisfied category-

 42% are satisfied.

 20% are highly satisfied.
 Whereas 23% think it is moderate.
 12% are dissatisfied.
 3% are highly dissatisfied.

The problem with More is that it has two cash tills, but only one till is working
and the other is not working for a long time.
 Satisfaction regarding home delivery system

Highly
4% Dissatisfied
10% 6% Dissatisfied

50% Moderate
20%
Satisfied
10%
Highly Satisfied

Not Availed

More also offers home delivery facility free of cost. But the chart says that 50%
of the respondents do not avail home delivery facility. This may be because of
two reasons- first, customer has to shop for at least Rs. 700 and second, it offers
home delivery within 2 km distance.

Among those who avail this facility-

 20% are satisfied.

 10% are highly satisfied.
 6% say it’s moderate.
 10% are dissatisfied.
 4% are highly dissatisfied.
 Satisfaction regarding customer service

Highly
4% 5% Dissatisfied
23% Dissatisfied
18%
Moderate
50%
Satisfied

Highly
Satisfied

More scores good in terms of customer satisfaction.

 50% of them are satisfied.

 23% are very satisfied.
 18% are moderately satisfied.
 4% are dissatisfied.
 5% are very dissatisfied.
 Closest competitor of More

Food Bazar

Big Bazar
3% 4%
1% 2% 1% Spencer
6% 15%
1%
Spinach

28% More
39%
Food bazar
&Spencer
Food Bazar & big
Bazar
Big Bazar &
Spencer
Food Bazar, Big
Bazar & Spencer
Not Aware

When I asked the customers who they think is the closest competitor of More, I
got to know that-

 Majority of the customers almost 39% think that Spencer is the closest
competitor.
 Followed by Big Bazar (28%).
 Food Bazar (15%).
 A very few respondents supported Spinach and More (1% each).

Some of them voted for two, like-

 3% voted for Food Bazar and Spencer.
 2% for Big Bazar and Spencer.
 4% for Big Bazar and Spencer.
 1% of them supported all three of Food Bazar, Big Bazar and Spencer.
 But some of the respondents (6%) could not answer the question as they
are not aware of other stores well.