Using Hootsuite was able to explore their own social media metrics and

uncover valuable insights about the growth of their own social presence.
Measuring new followers, engagement rate, reach, and clicks told them what
kind of content was resonating with their audience, making it easier to create
even content.
And analyzing month-to-month and year-over-year metrics painted a clear
picture of their growing successes and remaining challenges in social media.
Most importantly, they were able to use Hootsuite Impact to leverage this
data and demonstrate the real-world value of social media,

News Media mostly keep their social presence active 24/7by automatically
scheduling hundreds of social media posts at once, across social accounts.
Since its first incarnation, the tool has continued to grow and be developed
around the audience team’s needs and on the basis of input from other parts
of the news room and developers working .
As one of the main advantages of Hootsuite is save times for finding,
scheduling, managing, and reporting on social media content, actually have
track and prove social media engagement through their editorial needs.
Apart from that, usage of Hootsuite in news media also been developed for
their digital advertising content and internal marketing.
For advertising sales, the data found out from Hootsuite helps the
professionals to measure the impact of social media campaigns through
comprehensive reporting.
They are many examples of metric which are in terms of your followers,
comments, testimonials ,shares, website signup and etc.

Hootsuite is a key components for informing your overall business strategy

by analyzing the social metrics details to guide in making important decisions